This exclusive 3 day course on Safety Leadership & Behavioral Based Safety will cover key safety strategies & methods in achieving zero injury in industry. This results-oriented workshop is based on the premise that people learn by doing. It consists of eight modules that have specific exercises to ensure learning and practice of key skills. At the end of this workshop, all participants will have developed a specific, step-by-step action plan for enhancing safety in their organization. Course participants will be able to : - Create a safety culture of involvement and participation - Maximise productivity by reducing “Loss Time Incidents” - Integrate behavioral based safety (BBS) as a profitable long-term business strategy - Improve compliance and effectively managing the risks - Structure effective reward and recognition programmes to improve safety performance TESTIMONIALS “I have been through a lot of safety training in my 22-year career and Dr. Moran’s training really hits home.” - Ed Bahr, Safety Director, Boise Inc., Alabama Operations “Dr. D.J. Moran has clearly distinguished himself in the field of safety. Workers, managers, and leadership can all benefit through the practical application of Dr. Moran"s safety training.” - Deb Smith, Director of Quality and Training, The Horton Group Contact Kris at kris@360bsi.com to register.

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YOUR INTERNATIONAL
COURSE FACILITATOR
Dr. Daniel J. Moran
Ph.D, BCBA-D
Senior Vice-President
QualitySafetyEdge
Dr. Moran has been applying the behavioral sciences to
improve the work settings & environments for individuals
for over 20 years. He began his career as an electrician and
commercial roofer, and was promoted to several leadership
positions in service delivery organizations.
Dr. Moran was also a university professor for 10 year before
embarking on a career aimed to improve quality,
performance, and safety in major companies. His first
safety consulting endeavor was given the Psychologically
Healthy Workplace Award by the American Psychological
Association. He has installed successful BBS processes in
many industrial settings, including companies that have
high turnover rates due to migrating workers. Dr. Moran
has established safety processes in paper mills, oil fields,
manufacturing plants, power plants, and hospitals.
Daniel has published several books and articles about
changing behavior, and his next publication, Building
Safety Commitment, will be available in April 2013. He has
given keynote addresses and invited presentations to the
OSHA Oil & Gas Conference, the Behavior Safety Now
conference, and the American Society of Safety Engineers
Leadership Conference.
Dr. Moran not only trains frontline workers, but also
performs executive coaching for CEOs and supervisors. He
has held numerous elected positions in the field of
behavioral science. In addition, he has appeared on-screen
talent for several television shows on the Discovery
Channel, Animal Planet, The Learning Channel, and the
Oprah Winfrey Network.
Professional Qualifications:
• Ph.D. Psychology, Hofstra University
• Board Certified Behavior Analyst
• Licensed Clinical Psychologist
• Member of American Society of Safety Engineers (ASSE)
• Member of Organizational Behavior Management
Network
“Dr. D.J. Moran has clearly distinguished himself in the field of safety.
Workers, managers, and leadership can all benefit through the
practical application of Dr. Moran’s safety training.”
- Deb Smith, Director of Quality and Training, The Horton Group
“I have been through a lot of safety training in my 22-year career and Dr.
Moran’s training really hits home.”
- Ed Bahr, Safety Director, Boise Inc., Alabama Operations
“I hhave bbeen tthhrou hgh a ll tot off saffetty tr
M ’ t i i ll hit h ”
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Latest TESTIMONIALS
Course participants will be able to :
• Create a safety culture of involvement and participation
• Maximise productivity by reducing“Loss Time Incidents”
• Integrate behavioral based safety (BBS) as a profitable long-term business
strategy
• Improve compliance and effectively managing the risks
• Structure effective reward and recognition programmes to improve safety
performance
• Engage your multi-cultural workforce to harness the culture of safety
BENEFITS OF ATTENDING
Behavioral Based Safety & Leadership is a 3 day comprehensive training
workshop that looks at key safety strategies & methods in achieving zero injury
in industry.
This results-oriented workshop is based on the premise that people learn by
doing. It consists of eight modules that have specific exercises to ensure learning
and practice of key skills. At the end of this workshop, all participants will have
developed a specific, step-by-step action plan for enhancing safety in their
organization.
IMPROVE YOUR BBS PROCESS TO REALIZE ZERO INJURIES !
COURSE OVERVIEW
Tel: +6016 3326 360 Fax: +603 9205 7788 kris@360bsigroup.com
BEHAVIORAL
BASED SAFETY
& LEADERSHIP
14 - 16 SEPTEMBER 2014
RADISSON BLU
DUBAI DEIRA CREEK
UNITED ARAB EMIRATES
Achieving a world class
Safety culture with
Behavior-based safety
“Best-selling Behavioral Safety workshop
in the GCC Region”
SAFETY
SERIES

2. 2
WHY
THIS EVENT
The aim of this interactive workshop is to provide
you with new skills critical to the management of
safety and other business activities such as
quality and productivity.
After attending this workshop, you will leave
fully armed with the knowledge needed to
introduce behavioral safety into your
organization.
The combination of interactive presentations,
hands-on exercises and open discussion groups
along with real case studies, ensures you will
obtain maximum value from attending.
• The workshop will focus on the prevention of
workplace injuries by focusing on people's safety
related behaviors.
• The management approach presented in the
workshop has proven to be extremely effective
at reducing injury rates, and other serious
consequences such as property damage,
business interruptions, environmental releases,
regulatory agency violations, etc.
• Case studies will include the successful
application of effective behavioral techniques in
Offshore Oil & Gas, Petrochemicals and
Manufacturing.
• Lessons learned from other work places within
the Construction, Paper, Steel, Food,
Agrochemical and chemical industries will also
be explored throughout the course.
• Results achieved include Zero Lost Time
Accident Rates within 12-18 months, and
improved bottom line profits.
Creating the Observation Process
Based on research on behavioral safety, a safety observation process is
the basic foundation for an effective process. In this module, participants
learn:
- How to identify and describe safe behaviors
- How to involve all employees in designing safety checklists
- What options are available for the design of behavioral checklists
- How to create an observation process
- What are the different types of behavioral observation processes and
when are they appropriate
Morning exercise: Design of a mock observation checklist and process
appropriate to their organization
Conducting Safety Observations
Conducting observations effectively requires that observers be able to
have an effective conversation about what they observed. In this module,
participants learn:
- How to conduct safety observations
- How to have an effective conversation that supports safe practices
- How to have a conversation that corrects at-risk behaviors
- What are the best strategies for overcoming resistance to BBS
Afternoon exercise: Conduct an observation and lead a safety
conversation based on video work samples provided by the instructor
DAY2
Safety Basics
Participants learn basic information about safety, including problems
with traditional safety programs:
- Why traditional programs fail
- Why workers don't like traditional audits
- Why traditional safety award programs don't work
- What current research suggest about the design of a behavior based
safety process
Morning exercise: Review the elements of their current safety efforts
The Safety Assessment
Participants will learn:
- What to look for in assessing safety improvement efforts
- What barriers need to be addressed to ensure a successful
behavior-based safety process implementation
- How to build management support for new improvement efforts
- How to create an implementation structure that ensures a successful
improvement effort
Mid afternoon exercise: Complete and discuss readiness assessment
Creating a Behavior Based Safety Culture
Employees often have the perception that "all management cares about
are the numbers" or that "this program is just one more piece of paper."
Participants learn:
- How to create a culture that supports concern for fellow employees
- How to establish a foundation of values to support the integrity of a
behavioral process
- How to identify and describe specific behaviors
Final afternoon exercise: Pinpoint practices consistent with values
DAY1
COURSE
CONTENT

3. 3
COURSE SCHEDULE
8.00
8.30
10.30 - 11.00
12.30 - 13.30
15.00 - 15.30
16.30
Registration & Coffee/Tea
Workshop commences
Morning coffee/tea
Lunch
Afternoon coffee/tea
End of day
Developing Action Plans
Observation data must be used to improve safety and the observation
process. Participants learn:
- How to use data in the safety process
- How to address the most common problems in behavioral safety
processes
- How to design and coordinate support programs
- What kinds of programs other companies have tried
Morning exercise: Develop an action plan based on simulated
observation data
Safety Leadership
In this module, participants learn:
- How to involve upper management
- The things exemplary safety leaders do that ineffective leaders do not
- How to define the role of management in maintaining the safety process
- How to get management started supporting BBS
- How to prepare managers and supervisors to respond correctly when
confronted with real-time safety issues
Afternoon exercise: Practice appropriate responding to employees at
critical times.
Building Accountability for Safety Leadership
In this module, participants learn:
- The one most important thing that effective leaders must do
- How to create behavioral alignment to ensure that each level of
leadership is supportive of and focused on safety
- The importance of having a leadership safety agenda at each level of
your organization
Final exercises:
1. Develop a preliminary list of leadership practices appropriate for each
level of the organization
2. Develop a preliminary accountability plan for critical leadership
practices
3. Develop an action plan for starting the implementation of BBS.
DAY3
COURSE
CONTENT
WHO
SHOULD ATTEND
Vice Presidents, Directors, General Managers
Safety Managers, Supervisors and Engineers
HSE Professionals and Safety Auditors
Site/Plant/Factory/Operations Managers
Maintenance Engineers and Managers
Facilities Management & Training Managers
“I have heard Dr. D.J. Moran speak several times in the last year. I believe
he is on the cutting edge of changing the way we work to increase worker
safe behaviors. His success in impacting behavior outside of industrial
safety has direct application in the field of worker safety. I predict that in
15-20 years, we will be discussing Dr. Moran's work as a step change in
improving behavior-based safety.”
- Ron Truelove, EHS Manager for an Oil and Gas Company

4. PAYMENT DETAILSFEES (please tick as appropriate)
4
Thank you for your registration!
* Save up to 50% for In-house Training program
Payment is required within 5 days upon receipt of
the invoice.
All payments must be received prior to the event date
Hotel Contact Details:
OTHER RELATED PUBLIC COURSES
Serious Incident Prevention
Emergency Response Management
Visible Safety Leadership
Field Incident Command
Fire Prevention and Hazard Analysis
Root Cause Analysis
Advanced Security Management
360 BSI is passionate about providing strategic safety
programs and high potential training solutions across the
region to build personal competencies and organizational
capability.
You will receive practical training from a professionally
qualified educator with over twenty years of teaching and
training experience.
Please feel free to mix-and-match topics from the areas listed
below to get the right training content for your staff. Other
topics may be available upon request.
IN-HOUSE TRAINING
Fax: +603 9205 7788
Tel: +603 9205 7772
Mobile: +6016 3326 360
Email: kris@360bsigroup.com
REGISTRATION FORM
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DELEGATES
AUTHORIZATION
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USD 10,000- Special for Group of 5
USD 6,600- Special for Group of 3
USD 2,695 per delegate
DUBAI, UAE: 14 - 16 SEPTEMBER 2014
Radisson BLU Hotel, Dubai Deira Creek
Baniyas Road, P.O. Box 476, Dubai, UAE
Tel: +971 4 2057105 Fax: +971 4 2234698
14 - 16 SEPTEMBER 2014
RADISSON BLU
DUBAI DEIRA CREEK
UNITED ARAB EMIRATES
Bank transfer:
360 BSI MIDDLE EAST LIMITED
Abu Dhabi Commercial Bank
Dubai Mall Branch, P.O.Box 49124 Dubai, U.A.E
Account No: 10065721319001
Swift No: ADCBAEAAXXX
IBAN No: AE780030010065721319001
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable
the client has to ensure that the taxes are paid on top of the investment fee paid for the course.
Compliance with the local tax laws is the responsibility of the client.
Substitutions are welcome at any time. Please notify us at
least 2 working days prior to the event. All cancellations will
carry a 10% cancellation fee, once a registration form is
received. All cancellations must be in writing by fax or email
at least 2 weeks before the event date. Cancellations with
less than 2 weeks prior to the event date carry a 100% liability.
However, course materials will still be couriered to you.
General Information:
Registrations close ONE (1) week before the training dates.
The fees cover lunch, tea breaks, materials and certificate.
Official confirmation will be sent, once registration has been
received.
Participants will need to arrange their own accommodation.
Attire: Smart Casual
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Cancellations/Substitutions
360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.©
Achieving a world class
Safety culture with
Behavior-based safety
BEHAVIORAL
BASED SAFETY
& LEADERSHIP