Mobile signups for 350.org organizers

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Mobile signups for 350.org organizers

  1. 1. A new way to sign upsupporters at events Your guide to getting SMS email sign-ups S
  2. 2. OptionsS Paper sign-up forms – fun with clipboards and pensS Computer – by far the easiest, but lousy for large groupsS SMS (text messages) – new, accessible, and accurate
  3. 3. OptionsS Paper sign-up forms – fun with clipboards and pensS Computer – by far the easiest, but lousy for large groupsS SMS (text messages) – new, accessible, and accurate S No supplies or equipment needed S Most people will know how to send text messages S No need to transfer information from paper to spreadsheet S Fewer problems with misreading bad handwriting
  4. 4. Lead by exampleS As with many things, showing WITH telling works bestS Not before. Surely not after. WITH.S Text on a poster explaining is possible, but not advised.
  5. 5. Lead by exampleS Be sure to tell them that: S They will be opting into our email as well as text alerts. S They can opt out at any time. Instructions for this come in the confirmation message. S You legally have to be 18 years old to sign up. S The fine print: “message and data rates may apply.”
  6. 6. Lead by example1. Take out your phone and invite the group to do the same.2. Talk them through it, and ask them to do this along with you, not after you‟re done.3. Type in „50555‟ as the phone number.4. For the message, type in „PLUGIN‟ and your email address.
  7. 7. Lead by exampleS For example:“PLUGIN organizers@350.org”S Press SEND!S You will receive a confirmation text including: S A link to provide more name, zip, etc for locally targeted info S Instructions to opt-out
  8. 8. C‟est_finiS Extra effort, but much more effectiveS Some FAQ answers S Yes, it‟s a regular text charge S They‟ll get no more than 2 texts from us per month and very rarely more than 1. S We will never give or sell phone numbers to anyone.

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