350.org media coordinator trainingPresentation Transcript
Media Coordinator Training: Press Lists, Advisories, Releases, and Pitching your Story!
Agenda Overview of Types of Media Coverage Press Lists Press advisories and releases 101 Pitching your story
Types of Coverage New Media vs. Traditional Media Event building news vs. coverage after the fact
Press Lists: Your press list will be a personalized excel document of local media contacts in your region
Press Lists: What information do you get on each contact?
Press Lists: What should you do with your press list? Call it, email it, facebook it, follow them on twitter. Each call is a starting point: the goal is to build a relationship.
Advisories and Releases 101 For examples and to follow along: http://workshops.350.org/toolkit/media/#advisory
Advisories and Releases 101 What is the difference between them? What are we trying to accomplish? Timeline Customizing your advisory/ release
Advisories and Releases 101 Press Release: The article you hope they write.
Pitching your story Before you pick up the phone: Know your story: details, 5 W’s, hook Think about why you would want to read the story you are pitching. Practice pitching it to a friend in 30-seconds-1min.
Pitching your story Keep it short Be friendly Call between 10am and 2pm Don’t forget the details Have a hook
Pitching your story Reminder! Don’t just call to see if they got your release. They get tons. Pitch the news, remind them about the release, resend it once they know why the event is important.
Practicing your Pitch: Try it at home! Stage a pitch call with a friend. Have them pretend to be the reporter, and practice introducing yourself, confirming they received your advisory, and selling your event in less than 2 min. When selling your event: Who, what, where, when, why (…and don’t forget your hook!)
Summary! Work your media lists, explore new and alternative media Network, network, network. Notify, invite, confirm Tell a compelling story, and people will cover it.