MVG / MobileWeb
Chris Bleuel / Fuen erken Design AG




IIID Traffic & Transport Expert Form 2010 / Fuen erken Design AG
MVG and Fuenfwerken
    Since its foundation 10 years ago, fuen erken has supported and
    accompanied the "Münchner Verk...
Traffic & Transport, Information and Mobile Devices
    The transfer of public static information into an personalised on ...
Fuen erken   /   MVG MobileWeb
Elements of User Experience
    The complexity of design problems requires communities rather than
    individuals to addr...
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Online Strategy
   User Experience is a focus, a thread that runs through all of our disciplines,
   and which no discipli...
Project Management



                               concrete
                                design



              tech...
Project Management

                                            Visual Designer
                                          ...
Prozess
 Process

                                                    Strategie
                                          ...
One Brand - One Experience
             User experiences are your everyday experiences -
             daily contact with t...
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Navigation
             Form must play within the general realm of the
             familiar for easily understood functio...
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Content
    95% of web users do not read 80% of the content!
                         Nick Finck & Raina Van Cleave / SXSW...
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Personalised and
On Demand Information
Standardised principle
for all MVG Services &
Content – “Shelf System”


Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
The Guiding Principles
    _ Independent MVG services for all target groups
      users of mobile devices

    _ Integrati...
Strategy
    1. First time provision of all MVG Services for different mobile devices

    2. Different User Context:
    ...
MVG



             Verbindungen

             Abfahrtszeiten

                Kosten

               Störungen

         ...
MVG Onlineservices




                                                 MVG Mobil




          MVG live                  ...
Independent Information
                          Access is for Everyone




Fuen erken   /   MVG MobileWeb
Brand Area

Route



 Shelf System




Dashboard
Location Based Services
             Learn from Failure




Fuen erken   /   MVG MobileWeb
Brand Area

       Station


        Shelf System

Text



       Dashboard
Further Interface Connections
                 Understand the Goal




Fuen erken   /   MVG MobileWeb
Brand Area

       Station




        Shelf System

Text


       Related Interfaces




       Dashboard
Text
=http://img.informer.com/icons/png/
qr-code-editor.software.informer.com/
TFXfE=&h=32&w=32&sz=1&hl=de&start=32&zoom
ui1wLA...
Fuen erken   /   MVG MobileWeb
Fuen erken   /   MVG MobileWeb
Main Functions
    _ Routeing
    _ Location Based Informations
    _ On Demand Services
             _ Next Interface Con...
Thank You!
Chris Bleuel
Head of Fuenfwerken Interactive




Fuenfwerken Design AG

Gartenstrasse 3                                   ...
On demand web services for users of Munich´s public transport system
On demand web services for users of Munich´s public transport system
On demand web services for users of Munich´s public transport system
On demand web services for users of Munich´s public transport system
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On demand web services for users of Munich´s public transport system

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Mobility is a vital part of human life. Mobility needs apparent in different ways by e.g. individual traffic, local public means of transport, or mixed systems like going by train combined with  bike- or car-sharing.
Individual traffic in particular causes major environment problems and problems of traffic congestion especially in urban areas. Strengthening public transport is often favored, but this preference is not reflected in the number of local transport users. There is space for more effectiveness!

This phenomenon can be explained by the fact that a central problem involved in local public transport usage is its complexity. The need is to improve the amount of real time information and to transform it into a accessibly on demand service.

Chris Bleuel presents solutions and strategies including real time information and ticketing for a mobile support system of Munich‘s local public transport system. The presentation shows transfer solutions between public static information and personalised and on demand information.

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On demand web services for users of Munich´s public transport system

  1. 1. MVG / MobileWeb Chris Bleuel / Fuen erken Design AG IIID Traffic & Transport Expert Form 2010 / Fuen erken Design AG
  2. 2. MVG and Fuenfwerken Since its foundation 10 years ago, fuen erken has supported and accompanied the "Münchner Verkehrsgesellschaft"more than succesfully. We are now going to show you current highlights of our collaboration which helped the MVG to get ready and prepare for the digital age. Fuen erken / MVG MobileWeb
  3. 3. Traffic & Transport, Information and Mobile Devices The transfer of public static information into an personalised on demand service is a challenge. User behaviour is changing fast and is becoming more and more complex. Fuen erken / MVG MobileWeb
  4. 4. Fuen erken / MVG MobileWeb
  5. 5. Elements of User Experience The complexity of design problems requires communities rather than individuals to address, frame, and solve them. Gerhard Fisher– keynote OZCHI 2004 Fuen erken / MVG MobileWeb 29
  6. 6. Fuen erken / MVG MobileWeb
  7. 7. Fuen erken / MVG MobileWeb
  8. 8. Online Strategy User Experience is a focus, a thread that runs through all of our disciplines, and which no discipline owns or controls. Fuen erken / MVG MobileWeb
  9. 9. Project Management concrete design technological content production implementation abstract design technology content stratey strategy site strategy User Research Fuen erken / MVG MobileWeb
  10. 10. Project Management Visual Designer concrete design Developer Content Provider technological content production implementation Information Architect abstract design Content Strategist technology content stratey strategy Business Strategist Brand Strategist site strategy User Research Fuen erken / MVG MobileWeb
  11. 11. Prozess Process Strategie entwickeln Analyse Grobkonzept Zeit- und Usability Usability repetitive Budgetmanagement & for für and carriers User & Feinkonzept Qualitätssicherung users Betreiber Testing & Visuelle Optimierung Umsetzung Technische Umsetzung Fuen erken / MVG MobileWeb
  12. 12. One Brand - One Experience User experiences are your everyday experiences - daily contact with the MVG surrounds all aspects of identification and acceptance. Fuen erken / MVG MobileWeb 53
  13. 13. Fuen erken / MVG MobileWeb
  14. 14. Fuen erken / MVG MobileWeb
  15. 15. Fuen erken / MVG MobileWeb
  16. 16. Navigation Form must play within the general realm of the familiar for easily understood functions.” Thomas Vander Wal Principal, InfoCloud Solutions Fuen erken / MVG MobileWeb 18 56
  17. 17. Fuen erken / MVG MobileWeb
  18. 18. Fuen erken / MVG MobileWeb
  19. 19. Content 95% of web users do not read 80% of the content! Nick Finck & Raina Van Cleave / SXSW Interactive 2010 This doesn’t mean that your content isn’t important, it means it’s more Fuen erken / MVG MobileWeb 21
  20. 20. Fuen erken / MVG MobileWeb
  21. 21. Fuen erken / MVG MobileWeb
  22. 22. Fuen erken / MVG MobileWeb
  23. 23. Fuen erken / MVG MobileWeb
  24. 24. Fuen erken / MVG MobileWeb
  25. 25. Fuen erken / MVG MobileWeb
  26. 26. Fuen erken / MVG MobileWeb
  27. 27. Fuen erken / MVG MobileWeb
  28. 28. Personalised and On Demand Information
  29. 29. Standardised principle for all MVG Services & Content – “Shelf System” Fuen erken / MVG MobileWeb
  30. 30. Fuen erken / MVG MobileWeb
  31. 31. The Guiding Principles _ Independent MVG services for all target groups users of mobile devices _ Integration of existing platforms and services (MVG Live, Zoom, etc) _ Optimisation for mobile devices Fuen erken / MVG MobileWeb
  32. 32. Strategy 1. First time provision of all MVG Services for different mobile devices 2. Different User Context: Independent Information and Location Based Services 3. Consolidation of all location based informationen (MVG Live, Zoom, Connections and Routes, Surrounding Area) 4. Integration of external services (Airport, DB, Content, ...) 5. Add-on options via “Shelf-System” Fuen erken / MVG MobileWeb
  33. 33. MVG Verbindungen Abfahrtszeiten Kosten Störungen Navigation Personalisierung Text stationär mobil
  34. 34. MVG Onlineservices MVG Mobil MVG live MVG Kundenportal MVG Zoom Endgerät MVG mobile Onlineservices / Haltestelle Text MVG mobile Onlineservices / standortunabhängig MVG MVG live von Verbindungen nach Tickets Linien Linien Dashboard Umgebungsplan Endgerät MVG Services MVG Services Die Information können durch abfotografieren des QR-Codes an der Haltestelle abgefragt werden
  35. 35. Independent Information Access is for Everyone Fuen erken / MVG MobileWeb
  36. 36. Brand Area Route Shelf System Dashboard
  37. 37. Location Based Services Learn from Failure Fuen erken / MVG MobileWeb
  38. 38. Brand Area Station Shelf System Text Dashboard
  39. 39. Further Interface Connections Understand the Goal Fuen erken / MVG MobileWeb
  40. 40. Brand Area Station Shelf System Text Related Interfaces Dashboard
  41. 41. Text
  42. 42. =http://img.informer.com/icons/png/ qr-code-editor.software.informer.com/ TFXfE=&h=32&w=32&sz=1&hl=de&start=32&zoom ui1wLAM:&tbnh=32&tbnw=32&prev=/images%3Fq %3D20%26um%3D1%26hl%3Dde%26client 3Dorg.mozilla:de:official%26ndsp%3D20%26tbs Text
  43. 43. Fuen erken / MVG MobileWeb
  44. 44. Fuen erken / MVG MobileWeb
  45. 45. Main Functions _ Routeing _ Location Based Informations _ On Demand Services _ Next Interface Connections _ Obstruction Of Traffic _ Maps _ Ticketing _ MVG Marketing Activities Fuen erken / MVG MobileWeb
  46. 46. Thank You!
  47. 47. Chris Bleuel Head of Fuenfwerken Interactive Fuenfwerken Design AG Gartenstrasse 3 fuenfwerken.com D-10115 Berlin fuenfwerken.com/lab T +49 30 28 30 91 -0 | F -55 Twitter: 33ff00 chris.bleuel@fuenfweken.com Facebook: chris.bleuel © 2010 Fuenfwerken Design AG. Alle Rechte vorbehalten Alle Inhalte dieses Dokumentes sind urheberrechtlich bzw. durch Gesetzte zum Schutz geistigen Eigentums sowie die Vorgaben internationaler Abkommen geschützt.

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