Intelligent Pipelining
Chris Bleuel / Fuen erken Design AG

A future-oriented project always begins with a wish.

What is the lack of public transport systems in today`s
metropolitan areas?
6h / 108€

Our systems often just ignore our needs or do not listen to us
properly because they just do what they are designed for.
576h

But can such applications do a better job?
10.368€

Imagine the utopic idea of jumping into a tube and be spat out just
where you wish to be.
5.316

Our focus should lie on individual user needs and
better communication!
Intelligent Train System Intelligent Pipelining MVG Live
2006 2007 2009

User Needs

Hierarchy of Needs
> physiological - hunger, thirst, to be tired, etc.
> psychological - success, love, feeling of security
Self-actualization
Esteem
Love/belonging
Safty
Physiological
Abraham Maslow 1943

User Needs
... in context of interaction and interface design
Self-actualization
Esteem
Love/belonging
Safty
Physiological
Abraham Maslow 1943

Tokyo / Shinjuku Station / 8:40 am user need: flexibility

Tokyo / Iidabashi / 10:32 pm user need: orientation

Munich / S8 / 10:10 am user need: ease of use

London / Stansted Airport / 4:50 am user need: transparency

Berlin / Bahnhof Zoologischer Garten / 3:00 pm user need: trust

User Needs
flexibility
orientation
ease of use
transparency
trust

User Behaviour

„The average speed of the ants remains constant, regardless of the
density of the traffic.“
Technology Review, First rule of ant traffic: no overtaking, March 19, 2009

Communication

Can mobile devices solve our communication problems?
User

Personalization
User Needs
Information Service

User Szenario Berlin > Vienna

The focus lies on:
> Personal Time Management Optimisation
> Information Foretelling
> Interface Data Visualisation

Heart Rate Layer
Berlin Vienna

Event Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
Taborstraße (Wien)
U-Bahn U4 Heiligenstadt (Wien)
Vienna Airport > CAT 9050 Landstraße-Linie CAT (Wien)
Airport Tebel (Berlin) > Boarding Gate 13 A
U6 Jakob-Kaiser-Platz (Berlin) > Bus X9
U6 Mehringdamm (Berlin)
Gneisenaustrasse (Berlin)

Flow of Information Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
U-Bahn U4 direction Friedrich-Engels-Pla
footway/ escalator downstairs/ footway ca. 3 min
gate 13 A / departure 10 min delay
footway to Bus X9 / 2 min delay
U6 direction Alt Tegel

User Needs Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
orientation
transparency
orientation / ease of use / flexibility
orientation
orientation
trust / ease of use
transparency

Service Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
maps
schedule / maps
payment system / schedule
maps / schedule
maps / schedule
payment system
time management tool

5:30 5:53 6:21 6:37 8:22 9:04 9:42

Personalized Information Fortelling
+ 0:20 + 0:10 + 0:10 + 0:18 + 0:45 + 0:20 + 0:15

Our focus should lie on individual user needs and
better communication (-DESIGN) !

Example:
User Needs > Functional Sec. > Interaction D. > Information D. > Visual D.
Analysis > Design > Prototyping > Evaluation
Idea > Formative Research > Summative Research > Solution
...

User Needs > Functional Sec. > Interaction D. > Information D. > Visual D.
jesse james garrett
Analysis > Design > Prototyping > Evaluation
donald norman
Idea > Formative Research > Summative Research > Solution
Jenn + Ken Visocky O´Grady
...

Our focus should lie on individual user needs and
better communication (-DESIGN) !
Airport Tebel (Berlin) 8:22
U6 Jakob-Kaiser-Platz (Berlin) > Bus X9 6:37
U6 Mehringdamm (Berlin) 6:21

Intelligent Pipelining
trust 8:22
orientation 6:37
transparency 6:21

Chris Bleuel
Head of Fuenfwerken Interactive
Fuenfwerken Design AG
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10115 Berlin www.33ff00.eu
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