Media Coverage of Tiger Woods Cross the Line Weiwen Bao (Melody) 3278818
Background <ul><li>A car accident </li></ul><ul><li>2.30am 27 Nov </li></ul><ul><li>Smashed windows </li></ul><ul><li>Golf...
Media attention TMZ
The National Enquirer <ul><li>25 Nov 2009:  Woods had an extramarital affair with nightclub manager Rachel Uchitel </li></...
Media attention TMZ
Media attention <ul><li>Jaime Grubbs </li></ul><ul><li>Text and voice messages </li></ul><ul><li>UK </li></ul><ul><li>Porn...
Media attention <ul><li>http://www.youtube.com/watch?v=-rQJJafmNJ8 </li></ul>“ Saturday night live” fun at Woods
Advertisers <ul><li>Against </li></ul><ul><li>Gillette suspended advertising </li></ul><ul><li>Accenture dropped  </li></u...
Privacy “ It’s a private matter  and I want to keep it  that way” “ Personal sins should not  require press releases and  ...
Causes <ul><li>Public interest </li></ul><ul><li>Gossip culture </li></ul><ul><li>Commercial  </li></ul><ul><li>interests ...
Do celebrities deserve some level of privacy? <ul><li>“ In general an individual’s personal life should remain private, Ho...
Ethical approach <ul><li>Right to know  </li></ul><ul><li>Need to know </li></ul><ul><li>Want to know </li></ul>
Ethical approach <ul><li>Media practice </li></ul><ul><li>Woods divorced </li></ul><ul><li>Lost advertisements </li></ul><...
Deontological Approach  Duties <ul><li>Satisfied the public interest </li></ul><ul><li>No </li></ul>To audience The necess...
Privacy Law <ul><li>No-one shall be subjected to arbitrary and unlawful interference with his privacy, family, home or cor...
MEAA Code of Ethics <ul><li>Do not place unnecessary emphasis on personal characteristic, including race, ethnicity, natio...
Australian Press Council <ul><li>Rumor  Should be identified as much if published </li></ul><ul><li>Offensiveness  Special...
Australian Press Council Statement of Principles <ul><li>The rights to privacy should not prevent publication of matters o...
Public interest and Celebrity privacy <ul><li>Public interest: performance of public duties or about other matters of publ...
Conclusion <ul><li>Want to know problem </li></ul><ul><li>Accountability of source </li></ul><ul><li>Media have led to bad...
Discussion <ul><li>How can media prevent privacy invasion and irresponsible reports in the age of digital convergence? </l...
Reference <ul><li>‘ Tiger Woods’,  wiki article, 22 August 2010,  accessed August 22 2010 </li></ul><ul><li><http://en.wik...
<ul><li>Eilliot D, A lesson on ethics, courtesy of Tiger Woods, 6 December, 2009, accessed on 19 August, 2010 </li></ul><u...
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Meida cross the line to tiger woods affair

  1. 1. Media Coverage of Tiger Woods Cross the Line Weiwen Bao (Melody) 3278818
  2. 2. Background <ul><li>A car accident </li></ul><ul><li>2.30am 27 Nov </li></ul><ul><li>Smashed windows </li></ul><ul><li>Golf club </li></ul><ul><li>Minor facial laceration </li></ul>
  3. 3. Media attention TMZ
  4. 4. The National Enquirer <ul><li>25 Nov 2009: Woods had an extramarital affair with nightclub manager Rachel Uchitel </li></ul>Media attention
  5. 5. Media attention TMZ
  6. 6. Media attention <ul><li>Jaime Grubbs </li></ul><ul><li>Text and voice messages </li></ul><ul><li>UK </li></ul><ul><li>Pornographic photos and videos </li></ul><ul><li>Television host and comedian </li></ul><ul><li>David Letterman </li></ul><ul><li>http://www.inewscatcher.com/2009/12/david-letterman-tiger-woods-scandal.html </li></ul>US Weekly
  7. 7. Media attention <ul><li>http://www.youtube.com/watch?v=-rQJJafmNJ8 </li></ul>“ Saturday night live” fun at Woods
  8. 8. Advertisers <ul><li>Against </li></ul><ul><li>Gillette suspended advertising </li></ul><ul><li>Accenture dropped </li></ul><ul><li>TAG Heuer </li></ul><ul><li>AT&T </li></ul><ul><li>General Motors ended a free car loan deal </li></ul><ul><li>Golf Digest magazine suspended publication </li></ul><ul><li>Support </li></ul><ul><li>Nike </li></ul><ul><li>Electronic Arts </li></ul>
  9. 9. Privacy “ It’s a private matter and I want to keep it that way” “ Personal sins should not require press releases and problems within a family shouldn’t have to mean public confessions.”
  10. 10. Causes <ul><li>Public interest </li></ul><ul><li>Gossip culture </li></ul><ul><li>Commercial </li></ul><ul><li>interests </li></ul><ul><li>New media </li></ul><ul><li>impact </li></ul>
  11. 11. Do celebrities deserve some level of privacy? <ul><li>“ In general an individual’s personal life should remain private, However, if you choose to become a public figure, you become accountable to your constituencies. Woods has become a role model to many children and to golfers. ” </li></ul><ul><li>---Tom Cooper </li></ul><ul><li>“… It’s not our God-given right to know what Tiger does in his personal life, as many seemed to think it was in the days following his accident. ” </li></ul><ul><li>---Adam Ostrow </li></ul>
  12. 12. Ethical approach <ul><li>Right to know </li></ul><ul><li>Need to know </li></ul><ul><li>Want to know </li></ul>
  13. 13. Ethical approach <ul><li>Media practice </li></ul><ul><li>Woods divorced </li></ul><ul><li>Lost advertisements </li></ul><ul><li>Influenced Woods’ neighbors’ life </li></ul><ul><li>Influence on children </li></ul>Virtue Ethics To achieve good ends (happiness, money) Avoid harm Avoid excess and deficiency
  14. 14. Deontological Approach Duties <ul><li>Satisfied the public interest </li></ul><ul><li>No </li></ul>To audience The necessity of acting The humanity principle---respect
  15. 15. Privacy Law <ul><li>No-one shall be subjected to arbitrary and unlawful interference with his privacy, family, home or correspondence, nor to unlawful attacks on his honor and reputation. (The international Covenant on Civil and Political Rights) </li></ul><ul><li>Defamation law </li></ul>
  16. 16. MEAA Code of Ethics <ul><li>Do not place unnecessary emphasis on personal characteristic, including race, ethnicity, nationality, gender, age, sexual orientation, family relationships, religious belief, or physical or intellectual disability. </li></ul><ul><li>Respect private grief and personal privacy. </li></ul>
  17. 17. Australian Press Council <ul><li>Rumor Should be identified as much if published </li></ul><ul><li>Offensiveness Special care with material likely to cause offence, particularly photographs </li></ul><ul><li>Respect ‘Journalists should not unduly intrude on the privacy of individuals and should show respect for the dignity and sensitivity of people. </li></ul>
  18. 18. Australian Press Council Statement of Principles <ul><li>The rights to privacy should not prevent publication of matters of public record or obvious or significant public interest. Rumor and unconfirmed reports, if published at all, should be identified as such. </li></ul><ul><li>Publications should not place any gratuitous emphasis on the race, religion, nationality, color, country of origin, gender, sexual orientation, marital status, disability, illness, or age of an individual or group. Nevertheless, where it is relevant and in the public interest, publications may report and express opinions in these areas. </li></ul>
  19. 19. Public interest and Celebrity privacy <ul><li>Public interest: performance of public duties or about other matters of public interest, intrusions upon privacy may, in some circumstance, be justified. (SBS) </li></ul><ul><li>Politicians Celebrities </li></ul><ul><li>Representation public duties public duties </li></ul><ul><li>/commercial </li></ul><ul><li>interests </li></ul>
  20. 20. Conclusion <ul><li>Want to know problem </li></ul><ul><li>Accountability of source </li></ul><ul><li>Media have led to bad influence on youngsters </li></ul><ul><li>Invade privacy </li></ul>
  21. 21. Discussion <ul><li>How can media prevent privacy invasion and irresponsible reports in the age of digital convergence? </li></ul>
  22. 22. Reference <ul><li>‘ Tiger Woods’, wiki article, 22 August 2010, accessed August 22 2010 </li></ul><ul><li><http://en.wikipedia.org/wiki/Tiger_Woods#Personal_life> </li></ul><ul><li>Feinstein J, In a rarity, the world spins out of Woods’ control, accessed on 18 August, 2010 </li></ul><ul><li>< http://www.washingtonpost.com/wp-dyn/content/article/2009/11/30/AR2009113003170.html > </li></ul><ul><li>Duncan M, Tiger Woods car crash photos and Tiger Woods accidents pictures, digital photographs, TMZ.com, accessed on 15 August,2010 </li></ul><ul><li>< http://www.dailyworldbuzz.com/tiger-woods-car-crash-photos-and-tiger-woods-accident-pictures/4228/ > </li></ul><ul><li>Chang S, The media’s fault?, March 11,2010 , accessed on 20 August, 2010 </li></ul><ul><li>< http:// www.magazine.utoronto.ca /blogs/the-medias-fault/ > </li></ul><ul><li>http://web.tigerwoods.com/news/article/200911297726222/news/ </li></ul>
  23. 23. <ul><li>Eilliot D, A lesson on ethics, courtesy of Tiger Woods, 6 December, 2009, accessed on 19 August, 2010 </li></ul><ul><li>< http:// www.stinkyjournalism.org/editordetail.php?id =553 > </li></ul><ul><li>http://www.tmz.com/person/tiger-woods/37/ </li></ul><ul><li>http://www.tmz.com/2009/11/27/tiger-woods-fight-wife-crash-elin-nordegren/ </li></ul><ul><li>http://www.inewscatcher.com/2009/12/david-letterman-tiger-woods-scandal.html </li></ul>

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