• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

User centered design & innovations in service systems

on

  • 2,277 views

The source of this presentation is http://ec.europa.eu/enterprise/policies/innovation/policy/future-policy/roundtable_doc_en.htm...

The source of this presentation is http://ec.europa.eu/enterprise/policies/innovation/policy/future-policy/roundtable_doc_en.htm

I uploaded it to slideshare so it's easier to view and share. All the credits and copyright go to Bruce Tether as author of this presentation.

Statistics

Views

Total Views
2,277
Views on SlideShare
2,218
Embed Views
59

Actions

Likes
2
Downloads
74
Comments
0

3 Embeds 59

http://www.31v.nl 54
http://www.slideshare.net 4
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    User centered design & innovations in service systems User centered design & innovations in service systems Presentation Transcript

    • User Centred Design & Innovation in Service Systems Bruce Tether, Design London, Imperial College Business School & the UK Innovation Research Centre at Cambridge and Imperial High Level Roundtable on Future of European Innovation Policy, Brussels, 8-9 June, 2009
    • Design is ...
    • Design is ...
    • “... about making things better for people” “Innovation starts with people, not with technology. If you forget this you risk delivering feature-rich rubbish into already overcrowded lives.” Richard Seymour
    • “Design is about making things better for people” “Innovation starts with people, not with technology. If you forget this you risk delivering feature-rich rubbish into already overcrowded lives.” Richard Seymour
    • Design is ... Holistic, Synthetic, Integrative Generative and Optimistic Abductive Thinking: what might be? Visual Iterative
    • Problem and Solution
    • Creative and, increasingly, Collaborative
    • Design and Innovation “Designed with ...” Complex Systems “Designed for ...” “Designed by ...” Complexity “Lipstick on a Pig” Design for incompleteness Simple Products (& Processes) A Subservient A Central, but A Complementary A Synthetic and Afterthought Autonomous Activity or Integrative way Activity Co-specialised Asset of Thinking
    • The real challenge today is not designing better products, nor designing better processes, but designing entirely new business models Gary Hamel
    • Design to Use not to Own
    • Design is ... ... attracting attention
    • But design is ... ... poorly understood ... fragmented (with weak institutions) ... yet potentially powerful (for competitiveness and wellbeing)
    • Design needs ... ... policy support
    • Design Policy ... Education Creativity in schools (and life) Integration with business & engineering Informed (and active) consumers Innovation and Competitiveness Enhance understanding of design Enhance the evidence base Develop capabilities (e.g., in service design) Sponsor demonstrator projects