User centered design & innovations in service systems

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The source of this presentation is http://ec.europa.eu/enterprise/policies/innovation/policy/future-policy/roundtable_doc_en.htm

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User centered design & innovations in service systems

  1. 1. User Centred Design & Innovation in Service Systems Bruce Tether, Design London, Imperial College Business School & the UK Innovation Research Centre at Cambridge and Imperial High Level Roundtable on Future of European Innovation Policy, Brussels, 8-9 June, 2009
  2. 2. Design is ...
  3. 3. Design is ...
  4. 4. “... about making things better for people” “Innovation starts with people, not with technology. If you forget this you risk delivering feature-rich rubbish into already overcrowded lives.” Richard Seymour
  5. 5. “Design is about making things better for people” “Innovation starts with people, not with technology. If you forget this you risk delivering feature-rich rubbish into already overcrowded lives.” Richard Seymour
  6. 6. Design is ... Holistic, Synthetic, Integrative Generative and Optimistic Abductive Thinking: what might be? Visual Iterative
  7. 7. Problem and Solution
  8. 8. Creative and, increasingly, Collaborative
  9. 9. Design and Innovation A Subservient Afterthought A Central, but Autonomous Activity A Synthetic and Integrative way of Thinking Simple Products (& Processes) Complex Systems A Complementary Activity or Co-specialised Asset “Lipstick on a Pig” “Designed by ...” “Designed with ...” “Designed for ...” Design for incompleteness Complexity
  10. 10. The real challenge today is not designing better products, nor designing better processes, but designing entirely new business models Gary Hamel
  11. 11. Design to Use not to Own
  12. 12. ... attracting attention Design is ...
  13. 13. ... poorly understood ... fragmented (with weak institutions) ... yet potentially powerful (for competitiveness and wellbeing) But design is ...
  14. 14. ... policy support Design needs ...
  15. 15. Education Creativity in schools (and life) Integration with business & engineering Informed (and active) consumers Innovation and Competitiveness Enhance understanding of design Enhance the evidence base Develop capabilities (e.g., in service design) Sponsor demonstrator projects Design Policy ...

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