Service design,
     a new
design discipline.
                September 2009
31VOLTS
The first service design office in The Netherlands
                                                     2
Marcel Zwiers
                3
‘Design is a Verb’


                     4
part 1

         5
The changing
role of Design

                 6
20th century
  Design

               7
Design based on a craft
                          8
Designing for industry
                         9
Designers became Rockstars
                             10
Designing for Interactions
                             11
A natural shift
from tangible...
   Products
                   12
... to interactions
      Services
                  13
part 2

         14
73,5% GDP:
Service industry
http://nl.wikipedia.org/wiki/Economie_van_Nederland

                                         ...
21st century
Challenges...

                16
What if you sell insurance ‘products’...
                                           17
Insura
                             nce po
                                   licies h
                                   ...
http://www.flickr.com/photos/vincentteeuwen/



     What if you are used to talk to architects...
                       ...
... while the difference is made here!
                                         20
What if you are one of these brands...
                                         21
What if you want to help these people...
                                           22
What do you
 do then?

              23
part 3

         24
21st century
  Design

               25
Service Design

                 26
Service




A service consists of ...
                                  27
technologie
               Service




Technology +
                         28
technologie
                       Service


            business




Technology + Business +
                            ...
technologie
                           Service

      mensen    business




Technology + Business + People
              ...
technologie
                            Service

        mensen   business




Service Designers focus on People
         ...
part 4

         32
How?

       33
Holistic Approach
http://en.wikipedia.org/wiki/Holistic

                                        34
Design Thinking
http://en.wikipedia.org/wiki/Design_thinking

                                               35
User Centered
http://en.wikipedia.org/wiki/User-centered_design

                                                    36
Read also:

             37
Service Design 101
http://www.31v.nl/2009/04/service-design-101/

                                                38
What does
Mc Donalds do?

                 39
40
What does
Nokia do?

            41
42
What are you
going to do?

               43
+31 (0)30 8903220
energy@31v.nl
@31Volts




                    44
31VOLTS
Upcoming SlideShare
Loading in...5
×

Service design, a new design discipline

7,925

Published on

Published in: Design, Business
0 Comments
31 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
7,925
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
31
Embeds 0
No embeds

No notes for slide

Service design, a new design discipline

  1. 1. Service design, a new design discipline. September 2009
  2. 2. 31VOLTS The first service design office in The Netherlands 2
  3. 3. Marcel Zwiers 3
  4. 4. ‘Design is a Verb’ 4
  5. 5. part 1 5
  6. 6. The changing role of Design 6
  7. 7. 20th century Design 7
  8. 8. Design based on a craft 8
  9. 9. Designing for industry 9
  10. 10. Designers became Rockstars 10
  11. 11. Designing for Interactions 11
  12. 12. A natural shift from tangible... Products 12
  13. 13. ... to interactions Services 13
  14. 14. part 2 14
  15. 15. 73,5% GDP: Service industry http://nl.wikipedia.org/wiki/Economie_van_Nederland 15
  16. 16. 21st century Challenges... 16
  17. 17. What if you sell insurance ‘products’... 17
  18. 18. Insura nce po licies h ere! ... that HEMA offers next to candybars. 18
  19. 19. http://www.flickr.com/photos/vincentteeuwen/ What if you are used to talk to architects... 19
  20. 20. ... while the difference is made here! 20
  21. 21. What if you are one of these brands... 21
  22. 22. What if you want to help these people... 22
  23. 23. What do you do then? 23
  24. 24. part 3 24
  25. 25. 21st century Design 25
  26. 26. Service Design 26
  27. 27. Service A service consists of ... 27
  28. 28. technologie Service Technology + 28
  29. 29. technologie Service business Technology + Business + 29
  30. 30. technologie Service mensen business Technology + Business + People 30
  31. 31. technologie Service mensen business Service Designers focus on People 31
  32. 32. part 4 32
  33. 33. How? 33
  34. 34. Holistic Approach http://en.wikipedia.org/wiki/Holistic 34
  35. 35. Design Thinking http://en.wikipedia.org/wiki/Design_thinking 35
  36. 36. User Centered http://en.wikipedia.org/wiki/User-centered_design 36
  37. 37. Read also: 37
  38. 38. Service Design 101 http://www.31v.nl/2009/04/service-design-101/ 38
  39. 39. What does Mc Donalds do? 39
  40. 40. 40
  41. 41. What does Nokia do? 41
  42. 42. 42
  43. 43. What are you going to do? 43
  44. 44. +31 (0)30 8903220 energy@31v.nl @31Volts 44
  45. 45. 31VOLTS

×