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Service design, a new design discipline

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    Service design, a new design discipline - Presentation Transcript

    1. Service design, a new design discipline. September 2009
    2. 31VOLTS The first service design office in The Netherlands 2
    3. Marcel Zwiers 3
    4. ‘Design is a Verb’ 4
    5. part 1 5
    6. The changing role of Design 6
    7. 20th century Design 7
    8. Design based on a craft 8
    9. Designing for industry 9
    10. Designers became Rockstars 10
    11. Designing for Interactions 11
    12. A natural shift from tangible... Products 12
    13. ... to interactions Services 13
    14. part 2 14
    15. 73,5% GDP: Service industry http://nl.wikipedia.org/wiki/Economie_van_Nederland 15
    16. 21st century Challenges... 16
    17. What if you sell insurance ‘products’... 17
    18. Insura nce po licies h ere! ... that HEMA offers next to candybars. 18
    19. http://www.flickr.com/photos/vincentteeuwen/ What if you are used to talk to architects... 19
    20. ... while the difference is made here! 20
    21. What if you are one of these brands... 21
    22. What if you want to help these people... 22
    23. What do you do then? 23
    24. part 3 24
    25. 21st century Design 25
    26. Service Design 26
    27. Service A service consists of ... 27
    28. technologie Service Technology + 28
    29. technologie Service business Technology + Business + 29
    30. technologie Service mensen business Technology + Business + People 30
    31. technologie Service mensen business Service Designers focus on People 31
    32. part 4 32
    33. How? 33
    34. Holistic Approach http://en.wikipedia.org/wiki/Holistic 34
    35. Design Thinking http://en.wikipedia.org/wiki/Design_thinking 35
    36. User Centered http://en.wikipedia.org/wiki/User-centered_design 36
    37. Read also: 37
    38. Service Design 101 http://www.31v.nl/2009/04/service-design-101/ 38
    39. What does Mc Donalds do? 39
    40. 40
    41. What does Nokia do? 41
    42. 42
    43. What are you going to do? 43
    44. +31 (0)30 8903220 energy@31v.nl @31Volts 44
    45. 31VOLTS

    + 31Volts31Volts, 2 months ago

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