business model canvas
What is
Mobile Monday Amsterdam
CC - @jeeem - http://www.flickr.com/photos/momoams/4679912961/
“A bi-montly event in
     Amsterdam that
connects and inspires
 pioneers in the mobile
        industry.”
http://www.youtube.com/watch?v=dtw8v8_aFfw
about /me
Chairman / Mobile Monday Amsterdam

Co-founder / 31Volts [service design]

@marcfonteijn
Mobile Monday Amsterdam
 raises some eyebrows
we have world class
 speakers but the
 entrance is free
why does our business
 model work and how
  can it be improved
in order to figure that
              out, I sketched the
              model on a canvas*

* the awesome Business Model Ca...
what started with...
resulted in...
let’s walk through the
    business model
      components
Mobile Monday Amsterdam
business model canvas overview
Customers (1)   “mobile” inspiration that is worth sharing &
the audience                meeting other mobile pioneers
Customers (2)
                we can’t offer money so we offer “Amsterdam”
the speakers
Customers (3)    creating brand awareness for sponsors
the sponsors    through all the communication channels
Key activities          organizing a great event is the one and
event organization   only activity of Mobile Monday Amster...
Key resources                        a team that can organize, a lot of vollunteers that help
                            ...
Customer relationships                  you get a Mobile Monday Amsterdam
meetup.com               “membership card” by jo...
Channels                      the live event and social media are the
event & social media   most important channels to re...
Partners   anyone that helps our content
media         reach a broader audience
Revenue stream     sponsorship in hard cash &
cash & resources           through resources
Cost structure            getting the speakers to Amsterdam, giving them food &
flights, hotels & venue    shelter, making...
the magic ingredient in
this model is passion
social capital is the oil
that makes the engine run
but it’s a pretty traditional
 “attention triangle”
     business model
you need all 3
“customers” to make
   the model work
how could we
  innovate
some scenarios
?



1. translate key resources   eg. affiliate the brand with other activities or
in new value propositions     use the o...
2. make the customer          a model where people buy-in to be part of a
relationship bi-directional     community that c...
?
3. monetize current   keeping the entrence to the event free at all times,
customers new ways                        mer...
Share your ideas!   what are examples of other “attention triangle”
                    models that succesfully innovated ...
download the model at
 http://31v.nl/momoams_bmc
get in touch
@marcfonteijn / marc@31v.nl
Mobile Monday Amsterdam - business model canvas
Mobile Monday Amsterdam - business model canvas
Mobile Monday Amsterdam - business model canvas
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Mobile Monday Amsterdam - business model canvas

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  • Prachtig om het business canvas toegepast te zien op een event waar ik vaak kom, klasse en keep up the good work, MoMo!
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Mobile Monday Amsterdam - business model canvas

  1. 1. business model canvas
  2. 2. What is Mobile Monday Amsterdam
  3. 3. CC - @jeeem - http://www.flickr.com/photos/momoams/4679912961/
  4. 4. “A bi-montly event in Amsterdam that connects and inspires pioneers in the mobile industry.”
  5. 5. http://www.youtube.com/watch?v=dtw8v8_aFfw
  6. 6. about /me Chairman / Mobile Monday Amsterdam Co-founder / 31Volts [service design] @marcfonteijn
  7. 7. Mobile Monday Amsterdam raises some eyebrows
  8. 8. we have world class speakers but the entrance is free
  9. 9. why does our business model work and how can it be improved
  10. 10. in order to figure that out, I sketched the model on a canvas* * the awesome Business Model Canvas by Alexander Osterwalder
  11. 11. what started with...
  12. 12. resulted in...
  13. 13. let’s walk through the business model components
  14. 14. Mobile Monday Amsterdam business model canvas overview
  15. 15. Customers (1) “mobile” inspiration that is worth sharing & the audience meeting other mobile pioneers
  16. 16. Customers (2) we can’t offer money so we offer “Amsterdam” the speakers
  17. 17. Customers (3) creating brand awareness for sponsors the sponsors through all the communication channels
  18. 18. Key activities organizing a great event is the one and event organization only activity of Mobile Monday Amsterdam
  19. 19. Key resources a team that can organize, a lot of vollunteers that help in one way or the other and the Mobile Monday Amsterdam team, social capital & brand brand which has become a label of approval
  20. 20. Customer relationships you get a Mobile Monday Amsterdam meetup.com “membership card” by joining the event at meetup.com
  21. 21. Channels the live event and social media are the event & social media most important channels to reach the audience
  22. 22. Partners anyone that helps our content media reach a broader audience
  23. 23. Revenue stream sponsorship in hard cash & cash & resources through resources
  24. 24. Cost structure getting the speakers to Amsterdam, giving them food & flights, hotels & venue shelter, making sure we have a place to host the event
  25. 25. the magic ingredient in this model is passion
  26. 26. social capital is the oil that makes the engine run
  27. 27. but it’s a pretty traditional “attention triangle” business model
  28. 28. you need all 3 “customers” to make the model work
  29. 29. how could we innovate
  30. 30. some scenarios
  31. 31. ? 1. translate key resources eg. affiliate the brand with other activities or in new value propositions use the organization skills for other events
  32. 32. 2. make the customer a model where people buy-in to be part of a relationship bi-directional community that creates something special
  33. 33. ? 3. monetize current keeping the entrence to the event free at all times, customers new ways merchandising is an example
  34. 34. Share your ideas! what are examples of other “attention triangle” models that succesfully innovated their model?
  35. 35. download the model at http://31v.nl/momoams_bmc
  36. 36. get in touch @marcfonteijn / marc@31v.nl

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