The value of Design Driven Innovation
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The value of Design Driven Innovation

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http://www.31v.nl/2010/08/the-value-of-design-driven-innovation/

http://www.31v.nl/2010/08/the-value-of-design-driven-innovation/

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The value of Design Driven Innovation Presentation Transcript

  • 1. Design Driven Innovation Turning a coffeebrewer into a coffee experience
  • 2. Let’s use the old trusted coffeebrewer as our starting point...
  • 3. Now let’s look at the inflection point* and the role of design driven innovation * http://www.31v.nl/2010/02/designing-value-beyond-the-inflection-point/
  • 4. Once you get the hang of it, it’s easy to use the framework on more challenging scenarios like...
  • 5. Radical Change Electric cars as transportation technology mobility? Incremental Change Gasoline powered cars as transportation Incremental Change Radical Change meaning
  • 6. Radical Change google health technology nutrition? Incremental Change docters Incremental Change Radical Change meaning
  • 7. We need human centered design to make everyday “things” more useful, pleasurable and valuable.
  • 8. We need design driven innovation to discover and fulfill our unmet needs and desires.
  • 9. The beautiful coffee samples in these slides were kindly provided by: http://www.flickr.com/photos/vegard/4731223378/ http://www.flickr.com/photos/teigan/219718003/ http://www.flickr.com/photos/pierofix/3094329703/