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Adding value to commodities workshop

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The end result of the "Adding value to commodities" workshop on the last day of the Service Design Conference in Amsterdam.

The end result of the "Adding value to commodities" workshop on the last day of the Service Design Conference in Amsterdam.

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  • 1. adding value to commodities from products to services
  • 2. Service Design Network Conference - Day 3
  • 3. We created a workshop... and is is what happened...
  • 4. 23 interested participants
  • 5. We had 4 goals
  • 6. 1. Find out what we mean wi goods, products, services, experiences, commodities and value
  • 7. 2. Experience e Service Design process, tools and meods
  • 8. 3. Design a Service
  • 9. 4. Get to know ea oer
  • 10. Step 1 What are goods, products, services and experiences?
  • 11. Team 1
  • 12. good
  • 13. product
  • 14. service
  • 15. experience
  • 16. Team 2
  • 17. good
  • 18. product
  • 19. service
  • 20. experience
  • 21. Team 3
  • 22. good
  • 23. product
  • 24. service
  • 25. experience
  • 26. Lessons learned Step 1
  • 27. “A good is a raw unprocessed ‘material’ at gets it’s value from access” “Really basic stuff, commodity produced, wiout customer interaction” Needs to be processed, to add value to goods
  • 28. “Products are goods at are processed by a system at is closed to e customer and may offer features and benefits to differentiate.” “Branded tangibles at are pre-produced, stored and distributed.” Ownership, meets needs, closed system products
  • 29. “A service is an intangible time-based process involving human interaction” “Adding value rough personal delivery...” processing customer inputs, situational services
  • 30. “An experience is a personal feeling at exists in a multi- sensory environment and is meaningful in a social seing” “A personal priceless moment...” memorable, personal, emotional response experiences
  • 31. Step 2 Commodities and Value
  • 32. Commodity (1) “A commodity is a interangeable offering at is non-differentiated and standardized, in its own category”
  • 33. Commodity (2) “Things wiin a defined group at are homogenous and whi people have e same expectations for.”
  • 34. Step 3 Design a Service
  • 35. servicize ese products
  • 36. Bike Buddy
  • 37. Just Ride
  • 38. Urban Roofs
  • 39. Source View
  • 40. Bonzo Cares
  • 41. The Light Rider
  • 42. We ank all our designers!
  • 43. email us at: energy@31v.nl