Adding value to commodities workshop

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Adding value to commodities workshop - Presentation Transcript

  1. adding value to commodities from products to services
  2. Service Design Network Conference - Day 3
  3. We created a workshop... and 󿿨is is what happened...
  4. 23 interested participants
  5. We had 4 goals
  6. 1. Find out what we mean wi󿿨 goods, products, services, experiences, commodities and value
  7. 2. Experience 󿿨e Service Design process, tools and me󿿨ods
  8. 3. Design a Service
  9. 4. Get to know ea󿿪 o󿿨er
  10. Step 1 What are goods, products, services and experiences?
  11. Team 1
  12. good
  13. product
  14. service
  15. experience
  16. Team 2
  17. good
  18. product
  19. service
  20. experience
  21. Team 3
  22. good
  23. product
  24. service
  25. experience
  26. Lessons learned Step 1
  27. “A good is a raw unprocessed ‘material’ 󿿨at gets it’s value from access†“Really basic stuff, commodity produced, wi󿿨out customer interaction†Needs to be processed, to add value to goods
  28. “Products are goods 󿿨at are processed by a system 󿿨at is closed to 󿿨e customer and may offer features and beneï¬ts to differentiate.†“Branded tangibles 󿿨at are pre-produced, stored and distributed.†Ownership, meets needs, closed system products
  29. “A service is an intangible time-based process involving human interaction†“Adding value 󿿨rough personal delivery...†processing customer inputs, situational services
  30. “An experience is a personal feeling 󿿨at exists in a multi- sensory environment and is meaningful in a social se󿿷ing†“A personal priceless moment...†memorable, personal, emotional response experiences
  31. Step 2 Commodities and Value
  32. Commodity (1) “A commodity is a inter󿿪angeable offering 󿿨at is non-differentiated and standardized, in its own categoryâ€
  33. Commodity (2) “Things wi󿿨in a deï¬ned group 󿿨at are homogenous and whi󿿪 people have 󿿨e same expectations for.â€
  34. Step 3 Design a Service
  35. servicize 󿿨ese products
  36. Bike Buddy
  37. Just Ride
  38. Urban Roofs
  39. Source View
  40. Bonzo Cares
  41. The Light Rider
  42. We 󿿨ank all our designers!
  43. email us at: energy@31v.nl

+ 31Volts31Volts, 12 months ago

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