this presentation was commissioned by   real groovy By Terry Ter-Lun Kung 4925473
 
 
 
 
 
 
<ul><li>How does Real Groovy manages its business? </li></ul><ul><li>How does it differs to other competitors? </li></ul><...
 
REAL GROOVY’S  STRENGTHS <ul><li>Real Groovy sales a wide range of catalogue second-hand products in a relatively high cos...
IS THAT A  REAL   STRENGTH?
<ul><li>Real Groovy’s product are often cheaper than brand new products, but sometimes can be  more   expensive  as the co...
<ul><li>Real Groovy is experiencing a rapid change in the business environment where people buying music albums and movie ...
 
<ul><li>People who are interesting in downloading movies and music tracks from the internet. </li></ul><ul><li>People who ...
<ul><li>… Real Groovy must think of a way to change or alter its internal environment in order to survive in the current d...
<ul><li>… This situation can be fatal as there are already companies shut and owing money due to the current environment t...
 
<ul><li>In New Zealand the total turnover in music retailing dropped by 35 per cent between 2001 and 2005 </li></ul><ul><l...
<ul><li>SOMETIMES IT JUST DOESN’T  FIT  THE ENVIRONMENT </li></ul>
<ul><li>Real Groovy’s internal problem is lack of discounts.  </li></ul><ul><li>Its target market are the people who choos...
 
<ul><li>So, What would you do as  strategy  if you’re in a  tough  situation  like that? </li></ul>
<ul><li>Promote more discounts to attract customers! </li></ul><ul><li>Or... </li></ul>
<ul><li>Lower the average cost in general! </li></ul><ul><li>Or… </li></ul>
 
<ul><li>Thank you for watching. </li></ul><ul><li>Your patience and time are truly appreciated. </li></ul>
<ul><li>Notes </li></ul><ul><li>All information in this slide are my own work. </li></ul><ul><li>Information from slide 19...
<ul><li>http://www.williamrolls.com/blog/images/donald_trump.jpg </li></ul><ul><li>http://ithoughtitwasthetrash.files.word...
<ul><li>http://bradlaidman.com/wp-content/uploads/2007/08/ali-muhammad-photo-muhammad-ali-6206402.jpg </li></ul><ul><li>ht...
Upcoming SlideShare
Loading in …5
×

Real Groovy's new challenge

562 views
444 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
562
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Real Groovy's new challenge

  1. 1. this presentation was commissioned by real groovy By Terry Ter-Lun Kung 4925473
  2. 8. <ul><li>How does Real Groovy manages its business? </li></ul><ul><li>How does it differs to other competitors? </li></ul><ul><li>What is the current challenge they are facing? </li></ul><ul><li>What should they do to overcome these challenges? </li></ul>
  3. 10. REAL GROOVY’S STRENGTHS <ul><li>Real Groovy sales a wide range of catalogue second-hand products in a relatively high cost. Because their strategy is to provide the “* go-to retailer insurance claims ”. </li></ul><ul><li>*Which mean they will replace the stolen CDs and DVDs collections for the customers. </li></ul><ul><li>BUT… </li></ul>
  4. 11. IS THAT A REAL STRENGTH?
  5. 12. <ul><li>Real Groovy’s product are often cheaper than brand new products, but sometimes can be more expensive as the company doesn’t normally offer discount. </li></ul><ul><li>Some customers rather buy brand new products which are cheaper from The Warehouse.(new CDs, DVDs and books are also better worth collecting.) </li></ul><ul><li>Sometimes Trademe also provides a wide range of cheaper secondhand goods. </li></ul>
  6. 13. <ul><li>Real Groovy is experiencing a rapid change in the business environment where people buying music albums and movie DVDs are decreasing. </li></ul><ul><li>This is because of… </li></ul>
  7. 15. <ul><li>People who are interesting in downloading movies and music tracks from the internet. </li></ul><ul><li>People who copies music CDs and movie DVDs from their friends. </li></ul>
  8. 16. <ul><li>… Real Groovy must think of a way to change or alter its internal environment in order to survive in the current dying market. </li></ul>
  9. 17. <ul><li>… This situation can be fatal as there are already companies shut and owing money due to the current environment that Real Groovy is also struggling. </li></ul>
  10. 19. <ul><li>In New Zealand the total turnover in music retailing dropped by 35 per cent between 2001 and 2005 </li></ul><ul><li>There were 195 music retailers in NZ six years ago. By 2006 that had shrunk to 167. </li></ul><ul><li>The overall music retailing market is decreasing in NZ. </li></ul>
  11. 20. <ul><li>SOMETIMES IT JUST DOESN’T FIT THE ENVIRONMENT </li></ul>
  12. 21. <ul><li>Real Groovy’s internal problem is lack of discounts. </li></ul><ul><li>Its target market are the people who choose median-high cost with median-low quality products. </li></ul><ul><li>This market is small and decreasing . Because it can not compare its quality to brand new product from The Warehouse where the cost is median ( median –low with discount). And Trademe where you can get low to high secondhand product in low to high cost. </li></ul>
  13. 23. <ul><li>So, What would you do as strategy if you’re in a tough situation like that? </li></ul>
  14. 24. <ul><li>Promote more discounts to attract customers! </li></ul><ul><li>Or... </li></ul>
  15. 25. <ul><li>Lower the average cost in general! </li></ul><ul><li>Or… </li></ul>
  16. 27. <ul><li>Thank you for watching. </li></ul><ul><li>Your patience and time are truly appreciated. </li></ul>
  17. 28. <ul><li>Notes </li></ul><ul><li>All information in this slide are my own work. </li></ul><ul><li>Information from slide 19 comes from January 10 2008, NZ Herald, Real Groovy - a company adapting to change. </li></ul><ul><li>All pictures in this slide are found through the Google search engine. </li></ul><ul><li>http://www.twistingthrottle.com/images/real-groovy.gif </li></ul><ul><li>http://www.monstersandcritics.com/dvd/news/article_1360120.php/Hold_on_to_your_donuts_The_Simpsons_Movie_is_coming_to_DVD_and_Blu-ray </li></ul><ul><li>http://showbiznews.info/2008/03/25/donald-trump-files-suit-over-miss-usa/ </li></ul>
  18. 29. <ul><li>http://www.williamrolls.com/blog/images/donald_trump.jpg </li></ul><ul><li>http://ithoughtitwasthetrash.files.wordpress.com/2007/10/438772462_87c04672f0.jpg </li></ul><ul><li>http://radiofobia.zip.net/arch2007-10-16_2007-10-31.html </li></ul><ul><li>http://www.foundshit.com/images/bush001.jpg </li></ul><ul><li>http://www.jesus-is-savior.com/False%20Religions/Wicca%20&%20Witchcraft/bush_satan_sign.jpg </li></ul><ul><li>http://nerd-paradise.com/images/nerd/nerd_385x261.jpg </li></ul><ul><li>http://www.aolcdn.com/ch_gamedaily/american-gamer.jpg </li></ul><ul><li>http://www.stevenkasher.com/html/..%5Cpublish%5Cworksimages%5CHuepkerMuhammadAliWEB_LG.jpg </li></ul><ul><li>http://www.stevenkasher.com/html/..%5Cpublish%5Cworksimages%5CHuepkerMuhammadAliWEB_LG.jpg </li></ul>
  19. 30. <ul><li>http://bradlaidman.com/wp-content/uploads/2007/08/ali-muhammad-photo-muhammad-ali-6206402.jpg </li></ul><ul><li>http://artfiles.art.com/images/-/Muhammad-Ali-vs-Sunny-Liston-Poster-C13149345.jpeg </li></ul><ul><li>http://ezoons.com/images/wallpapers/onepiece-flag.gif </li></ul><ul><li>http://ecwzone.de/Xeno/sonic/luffy.jpg </li></ul><ul><li>http://www.kesar.org/fotos/15308.jpg </li></ul><ul><li>http://ezoons.com/images/wallpapers/onepiece-flag.gif </li></ul><ul><li>http://weblogs.newsday.com/sports/KBQB_blog/ali.jpg </li></ul>

×