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Urbane Apartments Case Study - AIM 2009

by on Apr 24, 2009

  • 3,934 views

A case study summarizing the social media marketing and communication strategy and tactics implemented by Urbane Apartments, an apartment operator in Royal Oak, MI. ...

A case study summarizing the social media marketing and communication strategy and tactics implemented by Urbane Apartments, an apartment operator in Royal Oak, MI.

Originally presented as part of a panel discussion at the Apartment Internet Marketing Conference on April 30, 2009, by Mike Whaling of 30 Lines.

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  • 30lines 30 Lines at 30 Lines One note that was mentioned in the presentation but is not on any of the slides: as of this presentation, Urbane estimates their 'all in' marketing costs to be around $130 per lease, including their internal and agency staffing expenses.

    Take that for what it's worth ... I just wanted to make sure it was disclosed as part of the story.

    ~ Mike Whaling, 30 Lines
    4 years ago
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