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The Crossroads of Social Media and Content Marketing
 

The Crossroads of Social Media and Content Marketing

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Originally presented at the Multifamily Social Media Summit, January 31, 2013.

Originally presented at the Multifamily Social Media Summit, January 31, 2013.

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    The Crossroads of Social Media and Content Marketing The Crossroads of Social Media and Content Marketing Presentation Transcript

    • The Crossroads of SocialMedia and Content Marketing Mike Whaling, 30 Lines Discussion at #msms13
    • Use social mediato build a broad onlinepresence for your brand. #msms13
    • Social media influencessearch. #msms13
    • 4
    • Content sparksconversation. #msms13
    • #msms13
    • #msms13
    • #SB47 #HarBowl#SuperBowl #49ers#NFL #Ravens#SuperBaugh #QuestForSix
    • …not to mention all the commercials. #msms13 9
    • Fans want to talk about you,but you need to give themsomething worth sharing. #msms13 10
    • #msms13
    • Social channels extendcontent. #msms13
    • 13
    • 14
    • #msms13 15
    • Use social toinspire andinformcontent. #msms13
    • Social mediais content. #msms13
    • #msms13
    • Social media isquick. #msms13
    • 21
    • 22
    • Social media ismobile. #msms13
    • #msms13
    • “2012 was a big year for us.We made the big transitionwhere now there are morepeople using Facebook onmobile everyday than ondesktop.” #msms13
    • It’s calledsocial mediafor a reason. #msms13
    • Don’t do social. Be social. #msms13 28
    • Takeaways• Make content mobile, easy to share.• Be social. Have conversations.• Content opportunities are everywhere.• Go. Try. Learn. Repeat. #msms13
    • Mike Whaling // 30 Linesapartments.30lines.comText my30 to 88000 #msms13