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The Crossroads of Social Media and Content Marketing

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Originally presented at the Multifamily Social Media Summit, January 31, 2013.

Originally presented at the Multifamily Social Media Summit, January 31, 2013.

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  • 1. The Crossroads of SocialMedia and Content Marketing Mike Whaling, 30 Lines Discussion at #msms13
  • 2. Use social mediato build a broad onlinepresence for your brand. #msms13
  • 3. Social media influencessearch. #msms13
  • 4. 4
  • 5. Content sparksconversation. #msms13
  • 6. #msms13
  • 7. #msms13
  • 8. #SB47 #HarBowl#SuperBowl #49ers#NFL #Ravens#SuperBaugh #QuestForSix
  • 9. …not to mention all the commercials. #msms13 9
  • 10. Fans want to talk about you,but you need to give themsomething worth sharing. #msms13 10
  • 11. #msms13
  • 12. Social channels extendcontent. #msms13
  • 13. 13
  • 14. 14
  • 15. #msms13 15
  • 16. Use social toinspire andinformcontent. #msms13
  • 17. Social mediais content. #msms13
  • 18. #msms13
  • 19. Social media isquick. #msms13
  • 20. 21
  • 21. 22
  • 22. Social media ismobile. #msms13
  • 23. #msms13
  • 24. “2012 was a big year for us.We made the big transitionwhere now there are morepeople using Facebook onmobile everyday than ondesktop.” #msms13
  • 25. It’s calledsocial mediafor a reason. #msms13
  • 26. Don’t do social. Be social. #msms13 28
  • 27. Takeaways• Make content mobile, easy to share.• Be social. Have conversations.• Content opportunities are everywhere.• Go. Try. Learn. Repeat. #msms13
  • 28. Mike Whaling // 30 Linesapartments.30lines.comText my30 to 88000 #msms13