The Crossroads of SocialMedia and Content Marketing                 Mike Whaling, 30 Lines                Discussion at #m...
Use social mediato build a broad onlinepresence for your brand.                           #msms13
Social media influencessearch.                         #msms13
4
Content sparksconversation.                 #msms13
#msms13
#msms13
#SB47         #HarBowl#SuperBowl    #49ers#NFL          #Ravens#SuperBaugh   #QuestForSix
…not to mention all the commercials.                                #msms13                                       9
Fans want to talk about you,but you need to give themsomething worth sharing.                          #msms13            ...
#msms13
13
14
#msms13     15
Use social toinspire andinformcontent.                #msms13
Social mediais content.               #msms13
#msms13
Social media isquick.                  #msms13
21
22
Social media ismobile.                  #msms13
#msms13
“2012 was a big year for us.We made the big transitionwhere now there are morepeople using Facebook onmobile everyday than...
It’s calledsocial mediafor a reason.                #msms13
Don’t do social. Be social.                        #msms13                              28
Takeaways•   Make content mobile, easy to share.•   Be social. Have conversations.•   Content opportunities are everywhere...
Mike Whaling // 30 Linesapartments.30lines.comText my30 to 88000                           #msms13
The Crossroads of Social Media and Content Marketing
The Crossroads of Social Media and Content Marketing
The Crossroads of Social Media and Content Marketing
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The Crossroads of Social Media and Content Marketing

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Originally presented at the Multifamily Social Media Summit, January 31, 2013.

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The Crossroads of Social Media and Content Marketing

  1. 1. The Crossroads of SocialMedia and Content Marketing Mike Whaling, 30 Lines Discussion at #msms13
  2. 2. Use social mediato build a broad onlinepresence for your brand. #msms13
  3. 3. Social media influencessearch. #msms13
  4. 4. 4
  5. 5. Content sparksconversation. #msms13
  6. 6. #msms13
  7. 7. #msms13
  8. 8. #SB47 #HarBowl#SuperBowl #49ers#NFL #Ravens#SuperBaugh #QuestForSix
  9. 9. …not to mention all the commercials. #msms13 9
  10. 10. Fans want to talk about you,but you need to give themsomething worth sharing. #msms13 10
  11. 11. #msms13
  12. 12. Social channels extendcontent. #msms13
  13. 13. 13
  14. 14. 14
  15. 15. #msms13 15
  16. 16. Use social toinspire andinformcontent. #msms13
  17. 17. Social mediais content. #msms13
  18. 18. #msms13
  19. 19. Social media isquick. #msms13
  20. 20. 21
  21. 21. 22
  22. 22. Social media ismobile. #msms13
  23. 23. #msms13
  24. 24. “2012 was a big year for us.We made the big transitionwhere now there are morepeople using Facebook onmobile everyday than ondesktop.” #msms13
  25. 25. It’s calledsocial mediafor a reason. #msms13
  26. 26. Don’t do social. Be social. #msms13 28
  27. 27. Takeaways• Make content mobile, easy to share.• Be social. Have conversations.• Content opportunities are everywhere.• Go. Try. Learn. Repeat. #msms13
  28. 28. Mike Whaling // 30 Linesapartments.30lines.comText my30 to 88000 #msms13

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