Seven Ways to Grow Your Law Practice with New Media

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Seven Ways to Grow Your Law Practice with New Media

  1. 1. Grow Your Practice With New Media Pam Makowski and Mike Whaling November 16, 2010 www.flickr.com/photos/richevenhouse/1738008865/
  2. 2. Download the slides at SlideShare.net/30lines
  3. 3. www.flickr.com/photos/urbanelife/3183422847 “Social media” is people having conversations ... online.
  4. 4. TheConversationPrism.com A set of communication tools
  5. 5. >> It levels the playing field by giving you a voice. >> It gives you a direct connection to your clients. >> It gives your clients a direct connection to each other.
  6. 6. Answer these questions... >> What trends are shaping online marketing? >> How can you leverage these trends, for marketing or litigation? >> Explore specific case studies
  7. 7. What are the trends? >> Social interaction >> Personalized experiences >> Real-time information >> Everyone is a publisher
  8. 8. Focus your efforts
  9. 9. Grow with new media >> Be the authority >> Client service & FAQs >> Research news & opportunities >> Build a broad online presence (SEO) >> Monitor & protect your reputation >> Build brand buzz & referrals >> Streamline communications
  10. 10. Be the authority www.flickr.com/photos/cardopoli/219069323/
  11. 11. Client service & FAQs www.flickr.com/photos/cardopoli/219069323/
  12. 12. Research news & opportunities #LawJobChat #PrivChat #blogchat www.flickr.com/photos/cardopoli/219069323/
  13. 13. Build a broad presence www.flickr.com/photos/cardopoli/219069323/
  14. 14. Claim your place www.flickr.com/photos/cardopoli/219069323/
  15. 15. Monitor your reputation
  16. 16. Build buzz & referrals
  17. 17. Let others do the talking
  18. 18. Streamline communications From Library of Congress on Flickr
  19. 19. Test the water.
  20. 20. Where to start? >> Claim Google Place >> Create a Facebook Page >> Install Google Analytics >> Search Twitter for keywords >> Set Google Alerts (name, area, industry) >> Comment on a relevant blog post
  21. 21. One tool of many. www.flickr.com/photos/tashland/259178493
  22. 22. How can we complement this with social and new media?
  23. 23. Itʼs not about you.
  24. 24. Itʼs about building relationships.
  25. 25. Know what success looks like.
  26. 26. Legal ramifications >> Follow ethics guidelines >> Use social media, but not a disguise >> Advise clients about what they share >> Create law firm/company conduct policies
  27. 27. Tools and resources?
  28. 28. Pam Makowski, Esq. 614.245.0488 makowskilaw.com twitter.com/pammakowski
  29. 29. Text my30 to 88000
  30. 30. Mike Whaling 614.859.5030 mike@30lines.com 30lines.com twitter.com/30lines facebook.com/30lines
  31. 31. Letʼs talk.
  32. 32. Upcoming seminars: >> Building an online presence >> Using social media for litigation research >> Deep dive: Facebook for business >> Creating your firm’s social media policy

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