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Maximum Marketing: Using SEO to Produce Great Blog Content
 

Maximum Marketing: Using SEO to Produce Great Blog Content

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Originally presented to the Building Industry Association of Central Ohio with Ruth Milligan (http://ArticulationInc.com) and Alaina Sheer (http://CementMarketing.com) on December 15, 2010.

Originally presented to the Building Industry Association of Central Ohio with Ruth Milligan (http://ArticulationInc.com) and Alaina Sheer (http://CementMarketing.com) on December 15, 2010.

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    Maximum Marketing: Using SEO to Produce Great Blog Content Maximum Marketing: Using SEO to Produce Great Blog Content Presentation Transcript

    • Maximum Marketing (Minimum Money) December 15, 2010 BIA of Central Ohio
    • Step 1: KEYWORDS
    • • MyNewPlace estimates that over 84% of all apartment searches now begin online.
    • • In 1999, 37% of buyers searched for a home online. In 2009, that number was up to 90%.• ~ National Association of Realtors
    • • “Over 90% of search engine users either find what they are looking for, revise their search or give up within the first three pages of results.”• ~ Search Engine User Behavior Study, iProspect
    • • “53% of the content a user reads about a company online comes from sources other than that company’s website.”• ~ International Social Media Research, Universal McCann
    • Consider two things: •How are prospects finding you online? •Are they taking the desired action when they get there?
    • www.flickr.com/photos/qwirksilver/1338690209/• How are your• prospects searching?
    • Like what you see?
    • How about now?
    • Workshop:What are prospects searching for?
    • • All keywords are not equal.•google.com/sktool
    • See what’s working for you
    • What terms are driving more traffic?
    • What terms are used by your mosthighly-qualified prospects?
    • • How do you influence rank?•
    • STEP 2: FRESH CONTENT
    • Fresh content attracts more visitors
    • Fresh content attracts more links
    • Fresh content drives results
    • Creating Content• People• Products/ Services• Community• Partners• Clients
    • STEP 3: LINKS
    • the google machine How do you rank #1 in Google
    • THE RESULT
    • LINK LOVE
    • Action steps• Adda blog to your website• Networked blogs• PRWeb• Claim Google places• Directory submissions
    • Thank you(And Good Luck!)