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Maximum Marketing: Using SEO to Produce Great Blog Content

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Originally presented to the Building Industry Association of Central Ohio with Ruth Milligan (http://ArticulationInc.com) and Alaina Sheer (http://CementMarketing.com) on December 15, 2010.

Originally presented to the Building Industry Association of Central Ohio with Ruth Milligan (http://ArticulationInc.com) and Alaina Sheer (http://CementMarketing.com) on December 15, 2010.

Published in: Business, Technology
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Transcript

  • 1. Maximum Marketing (Minimum Money) December 15, 2010 BIA of Central Ohio
  • 2. Step 1: KEYWORDS
  • 3. • MyNewPlace estimates that over 84% of all apartment searches now begin online.
  • 4. • In 1999, 37% of buyers searched for a home online. In 2009, that number was up to 90%.• ~ National Association of Realtors
  • 5. • “Over 90% of search engine users either find what they are looking for, revise their search or give up within the first three pages of results.”• ~ Search Engine User Behavior Study, iProspect
  • 6. • “53% of the content a user reads about a company online comes from sources other than that company’s website.”• ~ International Social Media Research, Universal McCann
  • 7. Consider two things: •How are prospects finding you online? •Are they taking the desired action when they get there?
  • 8. www.flickr.com/photos/qwirksilver/1338690209/• How are your• prospects searching?
  • 9. Like what you see?
  • 10. How about now?
  • 11. Workshop:What are prospects searching for?
  • 12. • All keywords are not equal.•google.com/sktool
  • 13. See what’s working for you
  • 14. What terms are driving more traffic?
  • 15. What terms are used by your mosthighly-qualified prospects?
  • 16. • How do you influence rank?•
  • 17. STEP 2: FRESH CONTENT
  • 18. Fresh content attracts more visitors
  • 19. Fresh content attracts more links
  • 20. Fresh content drives results
  • 21. Creating Content• People• Products/ Services• Community• Partners• Clients
  • 22. STEP 3: LINKS
  • 23. the google machine How do you rank #1 in Google
  • 24. THE RESULT
  • 25. LINK LOVE
  • 26. Action steps• Adda blog to your website• Networked blogs• PRWeb• Claim Google places• Directory submissions
  • 27. Thank you(And Good Luck!)

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