Residents can search for local info,
community events or merchants by keyword
Merchant directory represents
95% of local searches
Integrates directly into
property’s resident portal
• Website traﬃc: 55K -140K searches per month
in Phoenix metro area
• Traﬃc rank: 518K to 145K in 6 weeks
• Organic ranking in search engines
• SEO expenditure savings: $4,500+ monthly
>> 2 employees spend 1 - 3 hours per day
>> 4 - 6 compensated resident bloggers
• Website traﬃc up over 65%.
• Blog traﬃc up over 4,300%.
• Participation in Urbane Lobby tripled.
• No paid advertising in past six months.
• Nearly 100% increase in lease conversion.
• Rents consistently higher per square foot than
• Brand awareness drives referrals and resident
Look at the whole picture.
>> Your brand is how people perceive you.
What other say about you is more
important than ever before.
>> Like it or not, social media leads to
conversations about your company.
Participating helps you control the