Making the Connection:
      Mobile Marketing
                 Discussion: #mmha2010




   www.flickr.com/photos/rwphoto/4...
Download the slides at
SlideShare.net/30lines
Where do we stand?
“messaging in
bite-size chunks”
Answer these questions...
>> What is our goal?
>> Who are we trying to reach?
>> What action(s) do we want them
   to take...
And these...
>> How do we integrate mobile with
   current offline/online communications?
>> How will we stay current on th...
Have the goal in mind.

    www.flickr.com/photos/wallyg/280932690/
www.flickr.com/photos/tashland/259178493
Know your audience(s).




www.flickr.com/photos/tashland/259178493
Create a call to action.

   www.flickr.com/photos/hantlas/479435969/
Embrace customers’ interests.




 www.flickr.com/photos/pixelarity/4361102373/
Get people talking.




www.flickr.com/photos/svenwerk/858381180/
One tool of many.

www.flickr.com/photos/tashland/259178493
Know what success looks like.
Test the water.
What’s in the toolbox?




www.flickr.com/photos/jasonwg/1382036808/
Texting / SMS
Txt me, k? :P




www.flickr.com/photos/cardopoli/219069323/
Try it:
Text my30 to 88000
Mobile Web
Examples, good and bad




Text



       www.flickr.com/photos/cardopoli/219069323/
Ads
Get location-specific
Apps
What’s your brand’s app?




www.flickr.com/photos/cardopoli/219069323/
Get social
Are you surprised?




www.flickr.com/photos/cardopoli/219069323/
“Find us on ...”




www.flickr.com/photos/cardopoli/219069323/
Stay connected




www.flickr.com/photos/cardopoli/219069323/
 www.flickr.com/photos/urbanelife/4687896485/
Try it:
Text like 30lines to 32665
Make your own:
j.mp/fbwindowsign
Location-Based Services
Check in with location services
Augmented Reality
Image credit: Yanko Design

                      See the world in a new way




                        www.flickr.com/pho...
QR Codes and Tags
Tag, you’re it.
Tag, you’re it.
Try it:
qrcode.kaywa.com
More Than Marketing
E-commerce
What do we want our
 audience to do?
What opportunities do we have
 to optimize existing content?
How will we promote our
  mobile programs?
How can we complement
   this with mobile?
Does the coverage
                        at your property
                        make you scream?




www.flickr.com/phot...
Can your residents connect?
>> Wi-Fi
>> Cellular: 3G, 4G, LTE
>> In common areas and in their units
>> Flexibility to acco...
Can your residents connect?
More info at:
>> MultifamilyTechnology.com
>> ElectronicArchitect.com
>> Bit.ly/MFTechGroup
Apartment Chat on Twitter
#AptChat :: AptChat.org
Letʼs talk.
Text my30 to 88000
Mike Whaling
614.859.5030
mike@30lines.com
30lines.com
twitter.com/30lines
facebook.com/30lines
Making the Connection: Mobile Marketing
Making the Connection: Mobile Marketing
Making the Connection: Mobile Marketing
Upcoming SlideShare
Loading in...5
×

Making the Connection: Mobile Marketing

952

Published on

Originally presented to the Minnesota Multi Housing Association by Mike Whaling at their Fall Conference, October 12, 2010.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
952
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Making the Connection: Mobile Marketing"

  1. 1. Making the Connection: Mobile Marketing Discussion: #mmha2010 www.flickr.com/photos/rwphoto/4519581602/
  2. 2. Download the slides at SlideShare.net/30lines
  3. 3. Where do we stand?
  4. 4. “messaging in bite-size chunks”
  5. 5. Answer these questions... >> What is our goal? >> Who are we trying to reach? >> What action(s) do we want them to take? >> Where is our audience now?
  6. 6. And these... >> How do we integrate mobile with current offline/online communications? >> How will we stay current on the latest tools, trends and best practices? >> How do we define success?
  7. 7. Have the goal in mind. www.flickr.com/photos/wallyg/280932690/ www.flickr.com/photos/tashland/259178493
  8. 8. Know your audience(s). www.flickr.com/photos/tashland/259178493
  9. 9. Create a call to action. www.flickr.com/photos/hantlas/479435969/
  10. 10. Embrace customers’ interests. www.flickr.com/photos/pixelarity/4361102373/
  11. 11. Get people talking. www.flickr.com/photos/svenwerk/858381180/
  12. 12. One tool of many. www.flickr.com/photos/tashland/259178493
  13. 13. Know what success looks like.
  14. 14. Test the water.
  15. 15. What’s in the toolbox? www.flickr.com/photos/jasonwg/1382036808/
  16. 16. Texting / SMS
  17. 17. Txt me, k? :P www.flickr.com/photos/cardopoli/219069323/
  18. 18. Try it: Text my30 to 88000
  19. 19. Mobile Web
  20. 20. Examples, good and bad Text www.flickr.com/photos/cardopoli/219069323/
  21. 21. Ads
  22. 22. Get location-specific
  23. 23. Apps
  24. 24. What’s your brand’s app? www.flickr.com/photos/cardopoli/219069323/
  25. 25. Get social
  26. 26. Are you surprised? www.flickr.com/photos/cardopoli/219069323/
  27. 27. “Find us on ...” www.flickr.com/photos/cardopoli/219069323/
  28. 28. Stay connected www.flickr.com/photos/cardopoli/219069323/ www.flickr.com/photos/urbanelife/4687896485/
  29. 29. Try it: Text like 30lines to 32665
  30. 30. Make your own: j.mp/fbwindowsign
  31. 31. Location-Based Services
  32. 32. Check in with location services
  33. 33. Augmented Reality
  34. 34. Image credit: Yanko Design See the world in a new way www.flickr.com/photos/cardopoli/219069323/
  35. 35. QR Codes and Tags
  36. 36. Tag, you’re it.
  37. 37. Tag, you’re it.
  38. 38. Try it: qrcode.kaywa.com
  39. 39. More Than Marketing
  40. 40. E-commerce
  41. 41. Now what?
  42. 42. What do we want our audience to do?
  43. 43. What can we help them do better, easier, faster?
  44. 44. What opportunities do we have to optimize existing content?
  45. 45. How will we promote our mobile programs?
  46. 46. How can we complement this with mobile?
  47. 47. Does the coverage at your property make you scream? www.flickr.com/photos/polar905/1296913435/
  48. 48. Can your residents connect? >> Wi-Fi >> Cellular: 3G, 4G, LTE >> In common areas and in their units >> Flexibility to accommodate all major networks (AT&T, Verizon, Sprint, etc.)
  49. 49. Can your residents connect? More info at: >> MultifamilyTechnology.com >> ElectronicArchitect.com >> Bit.ly/MFTechGroup
  50. 50. Apartment Chat on Twitter #AptChat :: AptChat.org
  51. 51. Letʼs talk.
  52. 52. Text my30 to 88000
  53. 53. Mike Whaling 614.859.5030 mike@30lines.com 30lines.com twitter.com/30lines facebook.com/30lines

×