Making the Connection: Mobile Marketing

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Originally presented to the Minnesota Multi Housing Association by Mike Whaling at their Fall Conference, October 12, 2010.

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Making the Connection: Mobile Marketing

  1. 1. Making the Connection: Mobile Marketing Discussion: #mmha2010 www.flickr.com/photos/rwphoto/4519581602/
  2. 2. Download the slides at SlideShare.net/30lines
  3. 3. Where do we stand?
  4. 4. “messaging in bite-size chunks”
  5. 5. Answer these questions... >> What is our goal? >> Who are we trying to reach? >> What action(s) do we want them to take? >> Where is our audience now?
  6. 6. And these... >> How do we integrate mobile with current offline/online communications? >> How will we stay current on the latest tools, trends and best practices? >> How do we define success?
  7. 7. Have the goal in mind. www.flickr.com/photos/wallyg/280932690/ www.flickr.com/photos/tashland/259178493
  8. 8. Know your audience(s). www.flickr.com/photos/tashland/259178493
  9. 9. Create a call to action. www.flickr.com/photos/hantlas/479435969/
  10. 10. Embrace customers’ interests. www.flickr.com/photos/pixelarity/4361102373/
  11. 11. Get people talking. www.flickr.com/photos/svenwerk/858381180/
  12. 12. One tool of many. www.flickr.com/photos/tashland/259178493
  13. 13. Know what success looks like.
  14. 14. Test the water.
  15. 15. What’s in the toolbox? www.flickr.com/photos/jasonwg/1382036808/
  16. 16. Texting / SMS
  17. 17. Txt me, k? :P www.flickr.com/photos/cardopoli/219069323/
  18. 18. Try it: Text my30 to 88000
  19. 19. Mobile Web
  20. 20. Examples, good and bad Text www.flickr.com/photos/cardopoli/219069323/
  21. 21. Ads
  22. 22. Get location-specific
  23. 23. Apps
  24. 24. What’s your brand’s app? www.flickr.com/photos/cardopoli/219069323/
  25. 25. Get social
  26. 26. Are you surprised? www.flickr.com/photos/cardopoli/219069323/
  27. 27. “Find us on ...” www.flickr.com/photos/cardopoli/219069323/
  28. 28. Stay connected www.flickr.com/photos/cardopoli/219069323/ www.flickr.com/photos/urbanelife/4687896485/
  29. 29. Try it: Text like 30lines to 32665
  30. 30. Make your own: j.mp/fbwindowsign
  31. 31. Location-Based Services
  32. 32. Check in with location services
  33. 33. Augmented Reality
  34. 34. Image credit: Yanko Design See the world in a new way www.flickr.com/photos/cardopoli/219069323/
  35. 35. QR Codes and Tags
  36. 36. Tag, you’re it.
  37. 37. Tag, you’re it.
  38. 38. Try it: qrcode.kaywa.com
  39. 39. More Than Marketing
  40. 40. E-commerce
  41. 41. Now what?
  42. 42. What do we want our audience to do?
  43. 43. What can we help them do better, easier, faster?
  44. 44. What opportunities do we have to optimize existing content?
  45. 45. How will we promote our mobile programs?
  46. 46. How can we complement this with mobile?
  47. 47. Does the coverage at your property make you scream? www.flickr.com/photos/polar905/1296913435/
  48. 48. Can your residents connect? >> Wi-Fi >> Cellular: 3G, 4G, LTE >> In common areas and in their units >> Flexibility to accommodate all major networks (AT&T, Verizon, Sprint, etc.)
  49. 49. Can your residents connect? More info at: >> MultifamilyTechnology.com >> ElectronicArchitect.com >> Bit.ly/MFTechGroup
  50. 50. Apartment Chat on Twitter #AptChat :: AptChat.org
  51. 51. Letʼs talk.
  52. 52. Text my30 to 88000
  53. 53. Mike Whaling 614.859.5030 mike@30lines.com 30lines.com twitter.com/30lines facebook.com/30lines

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