Making the Connection: Mobile Marketing
 

Making the Connection: Mobile Marketing

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Originally presented to the Minnesota Multi Housing Association by Mike Whaling at their Fall Conference, October 12, 2010.

Originally presented to the Minnesota Multi Housing Association by Mike Whaling at their Fall Conference, October 12, 2010.

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    Making the Connection: Mobile Marketing Making the Connection: Mobile Marketing Presentation Transcript

    • Making the Connection: Mobile Marketing Discussion: #mmha2010 www.flickr.com/photos/rwphoto/4519581602/
    • Download the slides at SlideShare.net/30lines
    • Where do we stand?
    • “messaging in bite-size chunks”
    • Answer these questions... >> What is our goal? >> Who are we trying to reach? >> What action(s) do we want them to take? >> Where is our audience now?
    • And these... >> How do we integrate mobile with current offline/online communications? >> How will we stay current on the latest tools, trends and best practices? >> How do we define success?
    • Have the goal in mind. www.flickr.com/photos/wallyg/280932690/ www.flickr.com/photos/tashland/259178493
    • Know your audience(s). www.flickr.com/photos/tashland/259178493
    • Create a call to action. www.flickr.com/photos/hantlas/479435969/
    • Embrace customers’ interests. www.flickr.com/photos/pixelarity/4361102373/
    • Get people talking. www.flickr.com/photos/svenwerk/858381180/
    • One tool of many. www.flickr.com/photos/tashland/259178493
    • Know what success looks like.
    • Test the water.
    • What’s in the toolbox? www.flickr.com/photos/jasonwg/1382036808/
    • Texting / SMS
    • Txt me, k? :P www.flickr.com/photos/cardopoli/219069323/
    • Try it: Text my30 to 88000
    • Mobile Web
    • Examples, good and bad Text www.flickr.com/photos/cardopoli/219069323/
    • Ads
    • Get location-specific
    • Apps
    • What’s your brand’s app? www.flickr.com/photos/cardopoli/219069323/
    • Get social
    • Are you surprised? www.flickr.com/photos/cardopoli/219069323/
    • “Find us on ...” www.flickr.com/photos/cardopoli/219069323/
    • Stay connected www.flickr.com/photos/cardopoli/219069323/ www.flickr.com/photos/urbanelife/4687896485/
    • Try it: Text like 30lines to 32665
    • Make your own: j.mp/fbwindowsign
    • Location-Based Services
    • Check in with location services
    • Augmented Reality
    • Image credit: Yanko Design See the world in a new way www.flickr.com/photos/cardopoli/219069323/
    • QR Codes and Tags
    • Tag, you’re it.
    • Tag, you’re it.
    • Try it: qrcode.kaywa.com
    • More Than Marketing
    • E-commerce
    • Now what?
    • What do we want our audience to do?
    • What can we help them do better, easier, faster?
    • What opportunities do we have to optimize existing content?
    • How will we promote our mobile programs?
    • How can we complement this with mobile?
    • Does the coverage at your property make you scream? www.flickr.com/photos/polar905/1296913435/
    • Can your residents connect? >> Wi-Fi >> Cellular: 3G, 4G, LTE >> In common areas and in their units >> Flexibility to accommodate all major networks (AT&T, Verizon, Sprint, etc.)
    • Can your residents connect? More info at: >> MultifamilyTechnology.com >> ElectronicArchitect.com >> Bit.ly/MFTechGroup
    • Apartment Chat on Twitter #AptChat :: AptChat.org
    • Letʼs talk.
    • Text my30 to 88000
    • Mike Whaling 614.859.5030 mike@30lines.com 30lines.com twitter.com/30lines facebook.com/30lines