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Blogging for Your Business 101: Doterati Social Media Breakfast

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Blogging for Your Business 101: Presented by Mike Whaling from 30 Lines at the Doterati Social Media Breakfast, Altamonte Springs, FL, September 16, 2008.

Blogging for Your Business 101: Presented by Mike Whaling from 30 Lines at the Doterati Social Media Breakfast, Altamonte Springs, FL, September 16, 2008.

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Transcript

  • 1. Mike Whaling 30 Lines, LLC
  • 2. Tweet up!
    • Public questions, comments, heckling:
    • @ 30lines
    • Anonymous questions:
    • d 30lines
    • twitter.com/30lines
  • 3. What is a blog?
    • Basics of a blog
        • Chronological posts
        • Allows subscriptions
        • “ Anything with a feed.”
    • Different kinds of blogs
      • Live blogging
      • Link blog
      • Microblog
      • Podcasting/Vlog
    Anyone can be a publisher.
  • 4. How do I get started?
    • Listen and observe.
      • RSS
      • Google Alerts
      • TweetBeep
      • More to come from Mark…
    • How do others do it?
      • Design
      • Formatting
      • Topics
      • Features
      • Participation
    Don’t write anything!
  • 5. Join the community.
    • Read. A LOT.
    • Leave comments.
    • Understand the dynamics.
    • BE RELEVANT.
  • 6. Choose your tools. Start building.
    • WordPress
    • Blogger
    • TypePad
    • LiveJournal
    • CMS (Joomla, Drupal)
    • MySpace
    • Ning
    • Delicious
    • Twitter
    • Tumblr
    • FriendFeed
  • 7. Find your voice.
    • Who will do the blogging?
      • Just you
      • Other employees
      • Customers/Stakeholders
    • Show some personality.
      • Tone
      • Topics
      • Photos/images
      • Video
      • Podcasts
    Code of conduct? Attribution standards? Anything goes? Courtesy: Flickr.com; User: obLiterated
  • 8.
    • Write from the reader’s point of view…
    • NOT YOURS!
  • 9.
    • Technorati
    • BlogCatalog
    • MyBlogLog
    • Comments leave a trail back to your site.
    Make it easy to find!
  • 10.
    • Email
    • RSS
    • Mobile
    Make it easy to subscribe! Photo Courtesy: Steve Lutz, the SENTinel
  • 11. Measuring results
    • Search engine results
    • Website traffic
    • Comparative value
    • Direct revenue
  • 12. Start reading.
    • Groundswell (Groundswell.Forrester.com)
    • ProBlogger.com
    • SocialMediaToday.com
    • Mack Collier, Chris Brogan
  • 13.
    • WHY BLOG?
  • 14. Nuts About Southwest :: Southwest Airlines blogsouthwest.com
  • 15. A Thousand Words :: Kodak 1000words.kodak.com
  • 16. CakePlow :: MindComet cakeplow.com
  • 17. Final thoughts
    • Find your voice.
    • Be a resource.
    • Steer the conversation.
    • Keep at it!
    30Lines.com