Mike Whaling 30 Lines, LLC

Tweet up! Public questions, comments, heckling: @ 30lines Anonymous questions: d 30lines twitter.com/30lines

Public questions, comments, heckling:

@ 30lines

Anonymous questions:

d 30lines

twitter.com/30lines

What is a blog? Basics of a blog Chronological posts Allows subscriptions “ Anything with a feed.” Different kinds of blogs Live blogging Link blog Microblog Podcasting/Vlog Anyone can be a publisher.

Basics of a blog

Chronological posts

Allows subscriptions

“ Anything with a feed.”

Different kinds of blogs

Live blogging

Link blog

Microblog

Podcasting/Vlog

How do I get started? Listen and observe. RSS Google Alerts TweetBeep More to come from Mark… How do others do it? Design Formatting Topics Features Participation Don’t write anything!

Listen and observe.

RSS

Google Alerts

TweetBeep

More to come from Mark…

How do others do it?

Design

Formatting

Topics

Features

Participation

Join the community. Read. A LOT. Leave comments. Understand the dynamics. BE RELEVANT.

Read. A LOT.

Leave comments.

Understand the dynamics.

BE RELEVANT.

Choose your tools. Start building. WordPress Blogger TypePad LiveJournal CMS (Joomla, Drupal) MySpace Ning Delicious Twitter Tumblr FriendFeed

WordPress

Blogger

TypePad

LiveJournal

CMS (Joomla, Drupal)

MySpace

Ning

Delicious

Twitter

Tumblr

FriendFeed

Find your voice. Who will do the blogging? Just you Other employees Customers/Stakeholders Show some personality. Tone Topics Photos/images Video Podcasts Code of conduct? Attribution standards? Anything goes? Courtesy: Flickr.com; User: obLiterated

Who will do the blogging?

Just you

Other employees

Customers/Stakeholders

Show some personality.

Tone

Topics

Photos/images

Video

Podcasts

Write from the reader’s point of view… NOT YOURS!

Write from the reader’s point of view…

NOT YOURS!

Technorati BlogCatalog MyBlogLog Comments leave a trail back to your site. Make it easy to find!

Technorati

BlogCatalog

MyBlogLog

Comments leave a trail back to your site.

Email RSS Mobile Make it easy to subscribe! Photo Courtesy: Steve Lutz, the SENTinel

Email

RSS

Mobile

Measuring results Search engine results Website traffic Comparative value Direct revenue

Search engine results

Website traffic

Comparative value

Direct revenue

Start reading. Groundswell (Groundswell.Forrester.com) ProBlogger.com SocialMediaToday.com Mack Collier, Chris Brogan

Groundswell (Groundswell.Forrester.com)

ProBlogger.com

SocialMediaToday.com

Mack Collier, Chris Brogan

WHY BLOG?

WHY BLOG?

Nuts About Southwest :: Southwest Airlines blogsouthwest.com

A Thousand Words :: Kodak 1000words.kodak.com

CakePlow :: MindComet cakeplow.com

Final thoughts Find your voice. Be a resource. Steer the conversation. Keep at it! 30Lines.com

Find your voice.

Be a resource.

Steer the conversation.

Keep at it!