Connect And Grow Your Business Online - January 30, 2009

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Mike Whaling of 30 Lines presents several case studies focusing on companies like Comcast, Wine Library and Urbane Apartments that are using online tools to change the way they do business.

This was originally presented as part of a luncheon workshop held in Perrysburg, Ohio on January 30, 2009. Sponsored by Creative Financial Partners.

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Connect And Grow Your Business Online - January 30, 2009

  1. 1. Connect and Grow Your Business Online
  2. 2. Download the slides at SlideShare.net/30lines
  3. 3. “The power of the consumer’s voice has never been stronger... It’s impacted consumer behavior and how companies operate.” >> David Daniels, VP & Research Director, Jupiter Research
  4. 4. “53% of the content users read about a company online comes from sources other than that company’s website.” >> International Social Media Research, Universal McCann
  5. 5. Social media? Web 2.0? Kid stuff, right?
  6. 6. “Social media” is people having conversations online.
  7. 7. The best thing to happen to your organization.
  8. 8. >> It levels the playing field by giving you a voice. >> It gives you a direct connection to your customers. >> It gives your customers a direct connection to each other.
  9. 9. Those conversations are powered by... • • Social networks Widgets • • Blogs Social bookmarks • • Online chat Message boards • • Podcasts Photo sharing • • RSS Video sharing • • Microblogs Wikis
  10. 10. Change the way you think about customer service.
  11. 11. Gary Vaynerchuk
  12. 12. Change the way you think about what you’re selling.
  13. 13. Goals • Reduce spending on paid listings. • Build sense of community and exclusivity. • Sell a lifestyle and experience.
  14. 14. Only using online classifieds
  15. 15. MySpace
  16. 16. Resident social network
  17. 17. Community blog
  18. 18. Customer reviews
  19. 19. Internal Resources >> 2 employees spend 1 - 3 hours per day >> 4 - 6 compensated resident bloggers
  20. 20. Results • No paid advertising in past six months. • Nearly 100% increase in lease conversion. • Rents consistently higher per square foot than local competition. • Brand awareness drives referrals and resident retention.
  21. 21. Change the way you think about the entire customer experience.
  22. 22. “80% of success is showing up.”
  23. 23. NOT ANY MORE
  24. 24. A slow drip...
  25. 25. Five Sites to Try Before the Big Game: >> Google Alerts >> Facebook >> Yelp >> LinkedIn >> Twitter
  26. 26. ...And Five More: >> HelpAReporter (HARO) >> Delicious >> Flickr >> YouTube >> Ning
  27. 27. Look at the whole picture. >> Your brand is how people perceive you. What other say about you is more important than ever before. >> Like it or not, social media leads to conversations about your company. Participating helps you control the message.
  28. 28. Stop shouting.... Start listening.
  29. 29. Find your audience. Find ways to connect.
  30. 30. Build your brand to new heights.
  31. 31. Thank you!
  32. 32. Mike Whaling 386.795.8000 mike@30lines.com 30lines.com Twitter.com/30lines

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