Connect and Grow
Your Business Online

Download the slides at
SlideShare.net/30lines

“The power of the consumer’s voice
has never been stronger...
It’s impacted consumer behavior
and how companies operate.”
>> David Daniels, VP & Research Director, Jupiter Research

“53% of the content users read about
a company online comes from sources
other than that company’s website.”
>> International Social Media Research, Universal McCann

Social media?
Web 2.0?
Kid stuff, right?

“Social media” is people
having conversations online.

The best thing to happen
to your organization.

>> It levels the playing field
by giving you a voice.
>> It gives you a direct connection
to your customers.
>> It gives your customers a direct
connection to each other.

Those conversations are powered by...
• •
Social networks Widgets
• •
Blogs Social bookmarks
• •
Online chat Message boards
• •
Podcasts Photo sharing
• •
RSS Video sharing
• •
Microblogs Wikis

Change the way you think
about customer service.

Gary Vaynerchuk

Change the way you think
about what you’re selling.

Goals
• Reduce spending on paid listings.
• Build sense of community and exclusivity.
• Sell a lifestyle and experience.

Only using online classifieds

MySpace

Resident social network

Community blog

Customer reviews

Internal Resources
>> 2 employees spend 1 - 3 hours per day
>> 4 - 6 compensated resident bloggers

Results
• No paid advertising in past six months.
• Nearly 100% increase in lease conversion.
• Rents consistently higher per square foot
than local competition.
• Brand awareness drives referrals and
resident retention.

Change the way you think about
the entire customer experience.

“80% of success is showing up.”

NOT ANY MORE

A slow drip...

Five Sites to Try Before the Big Game:
>> Google Alerts
>> Facebook
>> Yelp
>> LinkedIn
>> Twitter

...And Five More:
>> HelpAReporter (HARO)
>> Delicious
>> Flickr
>> YouTube
>> Ning

Look at the whole picture.
>> Your brand is how people perceive you.
What other say about you is more
important than ever before.
>> Like it or not, social media leads to
conversations about your company.
Participating helps you control the
message.

Stop shouting....
Start listening.

Find your audience. Find ways to connect.

Build your brand to new heights.

Thank you!

Mike Whaling
386.795.8000
mike@30lines.com
30lines.com
Twitter.com/30lines