Backchannel: #HAAAcesMike Whaling, 30 LinesBuilding Community:Social Media for Multifamilywww.flickr.com/photos/b2tse/27863...
“53% of the content users read abouta company online comes from sourcesother than that company’s website.”>> International...
www.flickr.com/photos/urbanelife/3183422847   “Social media” is peoplehaving conversations ... online.
TheConversationPrism.comA set of communication tools
>> It levels the playing field    by giving you a voice.>> It gives you a direct connection    to your clients.>> It gives ...
Answer these questions ...>> Who are our audiences?>> Where are they online?>> Why would they talk about us?>> How does th...
What are the trends?>> Social interaction>> Personalized experiences>> Real-time, real-place information>> Everyone is a p...
Steal these ideas>>   Be the neighborhood concierge>>   Customer service & FAQs>>   Build brand buzz & referrals>>   Leave...
Be the DJ
Customer service & FAQswww.flickr.com/photos/cardopoli/219069323/
Build buzz & referrals
Let others do the talking
Leave a trail for others to see
Claim your placewww.flickr.com/photos/cardopoli/219069323/
Monitor your reputation
How does a broad online   presence help?
Build a broad presencewww.flickr.com/photos/cardopoli/219069323/
A personalized experiencewww.flickr.com/photos/cardopoli/219069323/
Broaden your reach>>   Facebook                 >> Photo sharing (Flickr, Instagram)>>   Twitter                  >> Video...
Streamline communicationsFrom Library of Congress on Flickr
Where to start?>>   Claim Google Place>>   Create a Facebook Page>>   Install Google Analytics>>   Search Google/Twitter f...
One tool of many.    www.flickr.com/photos/tashland/259178493
How can we complement this    with social media?
Itʼs not about you.
Know what success looks like.
Tools and resources?
30lin.es/links
#AptChattwitter.com/aptchat
Look at the whole picture.>> Your brand is how people perceive you.    What other say about you is more    important than ...
Text my30 to 88000
Mike Whaling614.859.5030mike@30lines.com30lines.comtwitter.com/30linesfacebook.com/30lines
Letʼs talk.
Building Community: Social Media for Multifamily
Building Community: Social Media for Multifamily
Building Community: Social Media for Multifamily
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Building Community: Social Media for Multifamily

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Originally presented to the Houston Apartment Association on April 21, 2011, by Mike Whaling.

Published in: Business, Technology
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Building Community: Social Media for Multifamily

  1. 1. Backchannel: #HAAAcesMike Whaling, 30 LinesBuilding Community:Social Media for Multifamilywww.flickr.com/photos/b2tse/2786377432/
  2. 2. “53% of the content users read abouta company online comes from sourcesother than that company’s website.”>> International Social Media Research, Universal McCann
  3. 3. www.flickr.com/photos/urbanelife/3183422847 “Social media” is peoplehaving conversations ... online.
  4. 4. TheConversationPrism.comA set of communication tools
  5. 5. >> It levels the playing field by giving you a voice.>> It gives you a direct connection to your clients.>> It gives your clients a direct connection to each other.
  6. 6. Answer these questions ...>> Who are our audiences?>> Where are they online?>> Why would they talk about us?>> How does this advance business objectives?>> Is it worth our time to talk to our customers?
  7. 7. What are the trends?>> Social interaction>> Personalized experiences>> Real-time, real-place information>> Everyone is a publisher
  8. 8. Steal these ideas>> Be the neighborhood concierge>> Customer service & FAQs>> Build brand buzz & referrals>> Leave a record for prospects to see>> Monitor & protect your reputation>> Build a broad online presence (SEO)>> Streamline communications
  9. 9. Be the DJ
  10. 10. Customer service & FAQswww.flickr.com/photos/cardopoli/219069323/
  11. 11. Build buzz & referrals
  12. 12. Let others do the talking
  13. 13. Leave a trail for others to see
  14. 14. Claim your placewww.flickr.com/photos/cardopoli/219069323/
  15. 15. Monitor your reputation
  16. 16. How does a broad online presence help?
  17. 17. Build a broad presencewww.flickr.com/photos/cardopoli/219069323/
  18. 18. A personalized experiencewww.flickr.com/photos/cardopoli/219069323/
  19. 19. Broaden your reach>> Facebook >> Photo sharing (Flickr, Instagram)>> Twitter >> Video sharing (YouTube, Vimeo)>> Blogs >> Live streaming (Ustream)>> E-newsletters >> Discussion boards and forums>> LinkedIn >> Group texting (GroupMe)>> Niche social networks>> Location-based services (Yelp, Foursquare, Gowalla)
  20. 20. Streamline communicationsFrom Library of Congress on Flickr
  21. 21. Where to start?>> Claim Google Place>> Create a Facebook Page>> Install Google Analytics>> Search Google/Twitter for keywords>> Add “Share” buttons to your website>> Comment on a local/industry blog
  22. 22. One tool of many. www.flickr.com/photos/tashland/259178493
  23. 23. How can we complement this with social media?
  24. 24. Itʼs not about you.
  25. 25. Know what success looks like.
  26. 26. Tools and resources?
  27. 27. 30lin.es/links
  28. 28. #AptChattwitter.com/aptchat
  29. 29. Look at the whole picture.>> Your brand is how people perceive you. What other say about you is more important than ever before.>> Like it or not, people talk about your company. Participating helps you control the message.
  30. 30. Text my30 to 88000
  31. 31. Mike Whaling614.859.5030mike@30lines.com30lines.comtwitter.com/30linesfacebook.com/30lines
  32. 32. Letʼs talk.
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