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Building Community: Social Media for Multifamily


Originally presented to the Houston Apartment Association on April 21, 2011, by Mike Whaling.

Originally presented to the Houston Apartment Association on April 21, 2011, by Mike Whaling.

Published in Business , Technology
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  • 1. Backchannel: #HAAAcesMike Whaling, 30 LinesBuilding Community:Social Media for
  • 2. “53% of the content users read abouta company online comes from sourcesother than that company’s website.”>> International Social Media Research, Universal McCann
  • 3. “Social media” is peoplehaving conversations ... online.
  • 4. TheConversationPrism.comA set of communication tools
  • 5. >> It levels the playing field by giving you a voice.>> It gives you a direct connection to your clients.>> It gives your clients a direct connection to each other.
  • 6. Answer these questions ...>> Who are our audiences?>> Where are they online?>> Why would they talk about us?>> How does this advance business objectives?>> Is it worth our time to talk to our customers?
  • 7. What are the trends?>> Social interaction>> Personalized experiences>> Real-time, real-place information>> Everyone is a publisher
  • 8. Steal these ideas>> Be the neighborhood concierge>> Customer service & FAQs>> Build brand buzz & referrals>> Leave a record for prospects to see>> Monitor & protect your reputation>> Build a broad online presence (SEO)>> Streamline communications
  • 9. Be the DJ
  • 10. Customer service &
  • 11. Build buzz & referrals
  • 12. Let others do the talking
  • 13. Leave a trail for others to see
  • 14. Claim your
  • 15. Monitor your reputation
  • 16. How does a broad online presence help?
  • 17. Build a broad
  • 18. A personalized
  • 19. Broaden your reach>> Facebook >> Photo sharing (Flickr, Instagram)>> Twitter >> Video sharing (YouTube, Vimeo)>> Blogs >> Live streaming (Ustream)>> E-newsletters >> Discussion boards and forums>> LinkedIn >> Group texting (GroupMe)>> Niche social networks>> Location-based services (Yelp, Foursquare, Gowalla)
  • 20. Streamline communicationsFrom Library of Congress on Flickr
  • 21. Where to start?>> Claim Google Place>> Create a Facebook Page>> Install Google Analytics>> Search Google/Twitter for keywords>> Add “Share” buttons to your website>> Comment on a local/industry blog
  • 22. One tool of many.
  • 23. How can we complement this with social media?
  • 24. Itʼs not about you.
  • 25. Know what success looks like.
  • 26. Tools and resources?
  • 27.
  • 28.
  • 29. Look at the whole picture.>> Your brand is how people perceive you. What other say about you is more important than ever before.>> Like it or not, people talk about your company. Participating helps you control the message.
  • 30. Text my30 to 88000
  • 31. Mike
  • 32. Letʼs talk.