Building Community: Social Media for Multifamily
 

Building Community: Social Media for Multifamily

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Originally presented to the Houston Apartment Association on April 21, 2011, by Mike Whaling.

Originally presented to the Houston Apartment Association on April 21, 2011, by Mike Whaling.

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    Building Community: Social Media for Multifamily Building Community: Social Media for Multifamily Presentation Transcript

    • Backchannel: #HAAAcesMike Whaling, 30 LinesBuilding Community:Social Media for Multifamilywww.flickr.com/photos/b2tse/2786377432/
    • “53% of the content users read abouta company online comes from sourcesother than that company’s website.”>> International Social Media Research, Universal McCann
    • www.flickr.com/photos/urbanelife/3183422847 “Social media” is peoplehaving conversations ... online.
    • TheConversationPrism.comA set of communication tools
    • >> It levels the playing field by giving you a voice.>> It gives you a direct connection to your clients.>> It gives your clients a direct connection to each other.
    • Answer these questions ...>> Who are our audiences?>> Where are they online?>> Why would they talk about us?>> How does this advance business objectives?>> Is it worth our time to talk to our customers?
    • What are the trends?>> Social interaction>> Personalized experiences>> Real-time, real-place information>> Everyone is a publisher
    • Steal these ideas>> Be the neighborhood concierge>> Customer service & FAQs>> Build brand buzz & referrals>> Leave a record for prospects to see>> Monitor & protect your reputation>> Build a broad online presence (SEO)>> Streamline communications
    • Be the DJ
    • Customer service & FAQswww.flickr.com/photos/cardopoli/219069323/
    • Build buzz & referrals
    • Let others do the talking
    • Leave a trail for others to see
    • Claim your placewww.flickr.com/photos/cardopoli/219069323/
    • Monitor your reputation
    • How does a broad online presence help?
    • Build a broad presencewww.flickr.com/photos/cardopoli/219069323/
    • A personalized experiencewww.flickr.com/photos/cardopoli/219069323/
    • Broaden your reach>> Facebook >> Photo sharing (Flickr, Instagram)>> Twitter >> Video sharing (YouTube, Vimeo)>> Blogs >> Live streaming (Ustream)>> E-newsletters >> Discussion boards and forums>> LinkedIn >> Group texting (GroupMe)>> Niche social networks>> Location-based services (Yelp, Foursquare, Gowalla)
    • Streamline communicationsFrom Library of Congress on Flickr
    • Where to start?>> Claim Google Place>> Create a Facebook Page>> Install Google Analytics>> Search Google/Twitter for keywords>> Add “Share” buttons to your website>> Comment on a local/industry blog
    • One tool of many. www.flickr.com/photos/tashland/259178493
    • How can we complement this with social media?
    • Itʼs not about you.
    • Know what success looks like.
    • Tools and resources?
    • 30lin.es/links
    • #AptChattwitter.com/aptchat
    • Look at the whole picture.>> Your brand is how people perceive you. What other say about you is more important than ever before.>> Like it or not, people talk about your company. Participating helps you control the message.
    • Text my30 to 88000
    • Mike Whaling614.859.5030mike@30lines.com30lines.comtwitter.com/30linesfacebook.com/30lines
    • Letʼs talk.