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Building Community: Social Media for Multifamily


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Originally presented to the Houston Apartment Association on April 21, 2011, by Mike Whaling.

Originally presented to the Houston Apartment Association on April 21, 2011, by Mike Whaling.

Published in: Business, Technology
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  • 1. Backchannel: #HAAAcesMike Whaling, 30 LinesBuilding Community:Social Media for
  • 2. “53% of the content users read abouta company online comes from sourcesother than that company’s website.”>> International Social Media Research, Universal McCann
  • 3. “Social media” is peoplehaving conversations ... online.
  • 4. TheConversationPrism.comA set of communication tools
  • 5. >> It levels the playing field by giving you a voice.>> It gives you a direct connection to your clients.>> It gives your clients a direct connection to each other.
  • 6. Answer these questions ...>> Who are our audiences?>> Where are they online?>> Why would they talk about us?>> How does this advance business objectives?>> Is it worth our time to talk to our customers?
  • 7. What are the trends?>> Social interaction>> Personalized experiences>> Real-time, real-place information>> Everyone is a publisher
  • 8. Steal these ideas>> Be the neighborhood concierge>> Customer service & FAQs>> Build brand buzz & referrals>> Leave a record for prospects to see>> Monitor & protect your reputation>> Build a broad online presence (SEO)>> Streamline communications
  • 9. Be the DJ
  • 10. Customer service &
  • 11. Build buzz & referrals
  • 12. Let others do the talking
  • 13. Leave a trail for others to see
  • 14. Claim your
  • 15. Monitor your reputation
  • 16. How does a broad online presence help?
  • 17. Build a broad
  • 18. A personalized
  • 19. Broaden your reach>> Facebook >> Photo sharing (Flickr, Instagram)>> Twitter >> Video sharing (YouTube, Vimeo)>> Blogs >> Live streaming (Ustream)>> E-newsletters >> Discussion boards and forums>> LinkedIn >> Group texting (GroupMe)>> Niche social networks>> Location-based services (Yelp, Foursquare, Gowalla)
  • 20. Streamline communicationsFrom Library of Congress on Flickr
  • 21. Where to start?>> Claim Google Place>> Create a Facebook Page>> Install Google Analytics>> Search Google/Twitter for keywords>> Add “Share” buttons to your website>> Comment on a local/industry blog
  • 22. One tool of many.
  • 23. How can we complement this with social media?
  • 24. Itʼs not about you.
  • 25. Know what success looks like.
  • 26. Tools and resources?
  • 27.
  • 28.
  • 29. Look at the whole picture.>> Your brand is how people perceive you. What other say about you is more important than ever before.>> Like it or not, people talk about your company. Participating helps you control the message.
  • 30. Text my30 to 88000
  • 31. Mike
  • 32. Letʼs talk.