“Social media” is people
having conversations ... online.
A set of communication tools
>> It levels the playing ﬁeld
by giving you a voice.
>> It gives you a direct connection
to your customers.
>> It gives your customers a direct
connection to each other.
Answer these questions...
>> What is our goal?
>> Who are we trying to reach?
>> What action(s) do we want them
>> Where is our audience now?
>> Are people talking about us? If yes,
what are they saying? If no, why not?
>> What happens if someone says
something bad about us?
>> How do we integrate social media with
current ofﬂine/online communications?
>> Who will manage our social media
efforts? Who does the talking?
>> How will we stay current on the latest
tools, trends and best practices?
>> How do we deﬁne success?
Have the goal in mind.
Know your audience(s).
Create a call to action.