Answering The Questions About Social Media

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Ten questions any organization should ask themselves about their social media efforts.

Originally presented by Mike Whaling to members of the Columbus Apartment Association on April 21, 2010.

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Answering The Questions About Social Media

  1. 1. Answering The Questions About Social Media April 21, 2010 Discussion: #caahq
  2. 2. Download the slides at SlideShare.net/30lines
  3. 3. Text my30 to 88000
  4. 4. www.flickr.com/photos/urbanelife/3183422847 “Social media” is people having conversations ... online.
  5. 5. TheConversationPrism.com A set of communication tools
  6. 6. >> It levels the playing field by giving you a voice. >> It gives you a direct connection to your customers. >> It gives your customers a direct connection to each other.
  7. 7. Answer these questions... >> What is our goal? >> Who are we trying to reach? >> What action(s) do we want them to take? >> Where is our audience now?
  8. 8. And these... >> Are people talking about us? If yes, what are they saying? If no, why not? >> What happens if someone says something bad about us? >> How do we integrate social media with current offline/online communications?
  9. 9. And these... >> Who will manage our social media efforts? Who does the talking? >> How will we stay current on the latest tools, trends and best practices? >> How do we define success?
  10. 10. Have the goal in mind. www.flickr.com/photos/wallyg/280932690/ www.flickr.com/photos/tashland/259178493
  11. 11. Know your audience(s). www.flickr.com/photos/tashland/259178493
  12. 12. Create a call to action. www.flickr.com/photos/hantlas/479435969/
  13. 13. Embrace customers’ interests. www.flickr.com/photos/pixelarity/4361102373/
  14. 14. Get people talking. www.flickr.com/photos/svenwerk/858381180/
  15. 15. Don’t hide from criticism. www.flickr.com/photos/cardopoli/219069323/
  16. 16. One tool of many. www.flickr.com/photos/tashland/259178493
  17. 17. Manage the conversation.
  18. 18. Follow the trends.
  19. 19. Know what success looks like.
  20. 20. Test the water.
  21. 21. Where does it fit? >> Public relations >> Marketing >> Customer service >> Resident loyalty >> Recruiting >> Internal communications and training
  22. 22. Making it work for you >> Develop policies that fit your team >> Communicate goals, define roles >> Provide tools to help staff succeed >> EDUCATE >> Understand culture & regulations (FTC)
  23. 23. Itʼs not about you.
  24. 24. #AptChat aptchat.org
  25. 25. Text my30 to 88000
  26. 26. Mike Whaling 614.859.5030 mike@30lines.com 30lines.com twitter.com/30lines facebook.com/30lines
  27. 27. Letʼs talk.

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