Answering The Questions About Social Media
 

Answering The Questions About Social Media

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Ten questions any organization should ask themselves about their social media efforts. ...

Ten questions any organization should ask themselves about their social media efforts.

Originally presented by Mike Whaling to members of the Columbus Apartment Association on April 21, 2010.

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Answering The Questions About Social Media Answering The Questions About Social Media Presentation Transcript

  • Answering The Questions About Social Media April 21, 2010 Discussion: #caahq
  • Download the slides at SlideShare.net/30lines
  • Text my30 to 88000 View slide
  • www.flickr.com/photos/urbanelife/3183422847 “Social media” is people having conversations ... online. View slide
  • TheConversationPrism.com A set of communication tools
  • >> It levels the playing field by giving you a voice. >> It gives you a direct connection to your customers. >> It gives your customers a direct connection to each other.
  • Answer these questions... >> What is our goal? >> Who are we trying to reach? >> What action(s) do we want them to take? >> Where is our audience now?
  • And these... >> Are people talking about us? If yes, what are they saying? If no, why not? >> What happens if someone says something bad about us? >> How do we integrate social media with current offline/online communications?
  • And these... >> Who will manage our social media efforts? Who does the talking? >> How will we stay current on the latest tools, trends and best practices? >> How do we define success?
  • Have the goal in mind. www.flickr.com/photos/wallyg/280932690/ www.flickr.com/photos/tashland/259178493
  • Know your audience(s). www.flickr.com/photos/tashland/259178493
  • Create a call to action. www.flickr.com/photos/hantlas/479435969/
  • Embrace customers’ interests. www.flickr.com/photos/pixelarity/4361102373/
  • Get people talking. www.flickr.com/photos/svenwerk/858381180/
  • Don’t hide from criticism. www.flickr.com/photos/cardopoli/219069323/
  • One tool of many. www.flickr.com/photos/tashland/259178493
  • Manage the conversation.
  • Follow the trends.
  • Know what success looks like.
  • Test the water.
  • Where does it fit? >> Public relations >> Marketing >> Customer service >> Resident loyalty >> Recruiting >> Internal communications and training
  • Making it work for you >> Develop policies that fit your team >> Communicate goals, define roles >> Provide tools to help staff succeed >> EDUCATE >> Understand culture & regulations (FTC)
  • Itʼs not about you.
  • #AptChat aptchat.org
  • Text my30 to 88000
  • Mike Whaling 614.859.5030 mike@30lines.com 30lines.com twitter.com/30lines facebook.com/30lines
  • Letʼs talk.