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BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
BEDO Social Media Marketing for Business
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BEDO Social Media Marketing for Business

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An overview Social Media Marketing presentation to members of BEDO (Bali Export Development Organization), Fri June 29, 2012

An overview Social Media Marketing presentation to members of BEDO (Bali Export Development Organization), Fri June 29, 2012

Published in: Business, News & Politics
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  • 1. Social Media Marketing for Business BizPlanPlus Business Planning + Marketing Services Guy Nelson June, 2012
  • 2. Social Media OpportunitiesCore Goal - utilizing social media to attract prospective B-C customers and B-Bcustomers to engage--and then buy.More visitors coming to websites from social media sites are staying longerand looking at more pages.Google has made changes to its algorithms making social media (includingblogging) an integral part of the online marketing mix.Businesses with successful social media programs will start seeing thebenefits in higher website Google rankings and general brand awareness. BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 2 From BizPlanPlus
  • 3. Marketing FocusSocial media is perfect to attract new buyers, due to the huge and growingaudience, combined with its very low cost.Businesses are now choosing social media as the preferred resource fordisseminating brand information and developing a brand audience.Alignment of all social media content (between platforms) ensures consistentbuyer engagement to reinforce a consistent, recognizable brand image.Begin with FaceBook, Twitter, LinkedIn, and a company Blog. The ultimategoal is multiple social media channels for maximum impact. BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 3 From BizPlanPlus
  • 4. Social Sales FocusBuild rapport and turn a stranger into a “friend” …then turn the new “friend” into acontact.Become a ‘thought leader’ for your specific audience.Make as many friends online as possible…by providing valuable content that attractsattention.Don’t try to ‘sell’ online via social media , use it to get buyer email address andpermission to send an email.Then take each hot prospect offline and make sales to them… the ‘traditional way.’ BizPlanPlus 4Business Planning + Marketing Services Social Media Marketing Management for BEDO Members From BizPlanPlus
  • 5. Sales Conversion Path I’ve seen BRAND I’ve PROSPECT I’m a loyal your brand ENGAGEMENT provided CONVERSION buyer my contact I’ve details I’ve sold or engaged bought CLIENT BRAND RETENTION EXPOSURE with your SOFT LEAD through GENERATION brand your brand Adapted from material presented by Nichole Kelly – fullfrontal.com – Feb.11/12 BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 5 From BizPlanPlus
  • 6. Social Media Platforms -Blogs:• Simple and inexpensive method to get started with social media.• Keep buyers up to date on industry news, tips, product info…great for generating leads.• Buyers can comment on your blog posts to build the foundations for a relationship in the future.• Use a blog rather than a newsletter to stay in front of potential buyers on email lists. BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 6 From BizPlanPlus
  • 7. Social Media Platforms -Blogs:• An effective device to feed other social media channels. It saves time and adds relevant content to social media accounts ‘automatically’ via RSS feeds.• By linking a blog to a FaceBook Fan Page and LinkedIn accounts, fans and followers will always know what’s new at your company. It saves time since it’s instant and automatic.• It is important to login frequently to all social media accounts to interact with fans and followers. BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 7 From BizPlanPlus
  • 8. Social Media Platforms – A Facebook strategy can be comprised of 4 components: 1. Facebook Fan Page – Must include: » exclusive content for fans and non-fans » engaging content that encourages comments, likes and interactions » uniform branding and messages with your other online content » lots of great images and videos. 2. Facebook Groups – All company contributors can create small, exclusive groups around any chosen topic. – Can use the ‘Facebook Chat’ feature - don’t need to be ‘friends’ on Facebook …for negotiations, promoting new products/services, or promotions. 3. Facebook Ads – Can target ads very specifically to visitors you want to reach. 4. Facebook Apps – Opportunities to install a variety of business related apps …display product database, show You-Tube videos of products/services, etc. BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 8 From BizPlanPlus
  • 9. Social Media Platforms -LinkedIn is a great way to sell (indirectly) and a solid vehicle for self-promotion.Most business people are already members of LinkedIn, but are not using the fullfeatures of the platform.• LinkedIn Profile • LinkedIn profiles receive good PageRank in Google, a way to influence what people see when they search for you.• LinkedIn Groups • LinkedIn Groups includes automatic email distribution of new content to allow promotion of listings, news etc. to other members of the group. • Start your own group about relevant news, upcoming events, or new products.• LinkedIn DirectAds • Target very specific audience by geography, job function, seniority, industry, company size, gender and age. BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 9 From BizPlanPlus
  • 10. Social Media Platforms -• Many companies use Twitter to post their news articles, new products and all other relevant information.• Google is utilizing twitter feeds in their new search algorithms.• There are 3 ways to use Twitter: – Corporate Twitter Account • This is the most obvious use of Twitter. • The corporate account lets people know you are an engaging and modern business, and also a good portal to list general information, tips and other information about your company and its products. – Individual Accounts • Individual business people have their own Twitter account, with some focus of the corporate branding in their Twitter presence as well. • John Smith from ABC Company might have already been tweeting as @JohnSmith for a couple of years, but he should also have an account that includes the brand, for example, @JohnSmithatABC. – New Products Account • Buyers will learn about new products and will be hungry for news of new products that other buyers don’t know about yet. • They can be the first to know , if you promote the fact that new products will appear there for a set time before being publicized elsewhere – a great way to build follower numbers as well. BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 10 From BizPlanPlus
  • 11. Implementation and Management From Forrester Research, Inc. BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 11 From BizPlanPlus
  • 12. Implementation and ManagementLack of time or knowledge are primary reasons whysocial media may not yield positive results.SampleSocial MediaWeekly Schedule From Social Media Marketing © Copyright 2010 Naomi Trower BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 12 From BizPlanPlus
  • 13. General Social Media Policy/Guidelines Understand the purpose of social media for business — it’s all about leveraging the positive. Be responsible for what you write – You and your staff need to take responsibility for what they write, and exercise good judgment and common sense. Be authentic - Customers buy from people they know and trust… let people know who you are. Consider your audience - remember your readers include current/potential buyers, and current/past/future staff members. Exercise good judgment - regardless of whether online comments relate directly to your brand. BizPlanPlus Social Media Marketing Management for BEDO Members 13 Business Planning + Marketing Services From BizPlanPlus
  • 14. General Social Media Policy/Guidelines Understand the concept of community - The idea that community exists so you can support others and they, in turn, can support you. Respect copyrights and fair use - always give people proper credit for their work, and make sure you have the right to use Protect proprietary and confidential information - Transparency doesn’t give personnel free rein to share just anything. Bring value - Social media will more likely pay dividends for you if you add value to your followers, readers, fan, and users. Productivity matters - need to find the right balance between social media and other work. BizPlanPlus Business Planning + Marketing Services Social Media Marketing Management for BEDO Members 14 From BizPlanPlus
  • 15. Social Media OutsourcingMore businesses are coming to the conclusion… We need toengage in social media marketing but don’t have the time orresources to do this ourselves!Even companies with their own marketing departments areoutsourcing some of the load of social media chores andhousekeeping. BizPlanPlusBusiness Planning + Marketing Services Social Media Marketing Management for BEDO Members 15 From BizPlanPlus
  • 16. Social Media Marketing Management Start-Up Silver Gold Platinum Services Package Package Package PackageStrategy development ✔ ✔ ✔ ✔ Set-up social platforms ✔ ✔ ✔ ✔ Social media training ✔ ✔ ✔ ✔ Weekly social status updates ✔ ✔ ✔ Deletion of unwanted spam ✔ ✔ ✔ Accepting friends requests/following back ✔ ✔ ✔ Full visitor engagement ✔ ✔ Audience building ✔ ✔ Reputation management ✔ ✔ Blog design and installation ✔ Content creation & posting ✔ Engaging all Blog conversations ✔ Monthly status reports (using Google Analytics) ✔ Social Media Marketing Management for BEDO Members BizPlanPlus From BizPlanPlus 16Business Planning + Marketing Services
  • 17. Guy Nelsonwww.BizPlanPlus.com | Phone +62 361 8621127 +62 87862752224 | Skype ID: bizplanplus 17

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