Innovation Case Study: 2Vouch a Social Recruiting job site.

Companies need people and referrals are the best source of talent. idea

Why are we different? Powered by the JobGenie Referral Recruiting Engine “ Do you know anyone who would be good for this job? ” 2Vouch puts this process on-line with a cost-effective, pay per hire model

“ Do you know anyone who would be good for this job? ”

2Vouch puts this process on-line with a cost-effective, pay per hire model

2Vouch Solution – The JobGenie Powered by the JobGenie Referral Recruiting Engine Companies need people Referrers know people and vouch for them if they are interested in the job The JobGenie matches jobs to referrers Jobs Matches Referrals Interest Vouches Candidates

2Vouch Innovations Process Business Model Value Market Automated Matching On-Line Referrals Vouching & Follow-up Automated Payments & Donations Pay Per Hire for Advertisers 110% Money Back Guarantee Low Cost Relative to Recruiters Free Job Listings - Performance Based Pay Per Hire Pay for Successful Referrals and Introductions to Referrers & Employers W e are creating a new market. Blue Ocean. We sit somewhere between Job Boards & Recruiters

Automated Matching

On-Line Referrals

Vouching & Follow-up

Automated Payments & Donations

Pay Per Hire for Advertisers

110% Money Back Guarantee

Low Cost Relative to Recruiters

Free Job Listings - Performance Based Pay Per Hire

Pay for Successful Referrals and Introductions to Referrers & Employers

W e are creating a new market. Blue Ocean.

We sit somewhere between Job Boards & Recruiters

Think: How can we do things differently that creates value?

Strategy Map – Create a blue ocean

2Vouch Takes The Best of Existing Offerings Powered by the JobGenie Referral Recruiting Engine Classifieds Social Media On Line Off Line Pay to advertise No guarantee Active candidates Free Ad hoc, no process No focused on recruiting Very expensive Variable quality High Touch Expensive Hard to measure Pay to Advertise Low tech Reach Advertiser Branding On-line Automated Referrals Distribution Contingent Guarantee Referrals Recruiters & Search Consultants Job Boards Newspapers Social Networks

Pay to advertise

No guarantee

Active candidates

Free

Ad hoc, no process

No focused on recruiting

Very expensive

Variable quality

High Touch

Expensive

Hard to measure

Pay to Advertise

Low tech

Reach

Advertiser Branding

On-line

Automated

Referrals

Distribution

Contingent

Guarantee

Referrals

Once we had a strategy: Next step was to test the concept.

What will customers pay if we solve their problems?

sh*t, I think we are on to something here..

Let’s pause here for a second Idea Strategy Tested business model People Funding

Idea

Strategy

Tested business model

People

Funding

Ok.. time to assemble a team

2Vouch Crew Riges Younan , CEO 12 Years Global Recruiting Experience Jeremy Samuel , GM 13 Year IT Marketing, Consulting & Bus Dev Martin Nicholson Grey Hair, Deep Start-up Experience Development Partners Web 2.0 gurus Communication Partners Publicity Divas Phil Morle CTO of Kazaa Networks Management Team Advisory Board Key Partners Bruno Mattarollo , CTO 13 Year deep global technical and development management

Need cash.. What are my options?

Angels Aus Industry COMET Grant Funding Venture Capital Existing Business

Let’s spec out a product to execute the business model

Q:Develop onshore or offshore? inhouse or outsource..Hmm…

Okay, let’s outsource offshore

Bugger.. wrong company bad experience first time around..

Lessons: Have the right business process Engage directly Fail fast Use collaboration tools

Have the right business process

Engage directly

Fail fast

Use collaboration tools

Try again.. Yeah baby, now that’s what I’m talking about!!

2Vouch who? Cool company BUT nobody knows about it..

Marketing 101: using social media & tightarse startup techniques

Innovation & building a fast growth companies is fun..but

it’s even better when you create value and make money!

Powered by the JobGenie Referral Recruiting Engine

Thanks. Riges Younan CEO,2Vouch [email_address] twitter: @rigesyounan www.2vouch.com