Innovation Case Study: 2Vouch a Social Recruiting job site.
Companies need people and referrals are the best source of talent. idea
Why are we different? Powered by the  JobGenie   Referral Recruiting Engine <ul><li>“ Do you know anyone who would be good...
2Vouch Solution – The JobGenie  Powered by the  JobGenie   Referral Recruiting Engine Companies need people Referrers know...
2Vouch Innovations Process Business Model Value  Market <ul><li>Automated Matching </li></ul><ul><li>On-Line Referrals </l...
Think: How can we do things differently that creates value?
Strategy Map  –  Create a blue ocean
2Vouch Takes The Best of Existing Offerings Powered by the  JobGenie   Referral Recruiting Engine Classifieds Social Media...
Once we had a strategy: Next step was to test the concept.
What will customers pay if we solve their problems?
sh*t, I think we are on to  something here..
Let’s pause here for a second <ul><li>Idea </li></ul><ul><li>Strategy </li></ul><ul><li>Tested business model </li></ul><u...
Ok.. time to assemble a team
2Vouch Crew Riges Younan , CEO 12 Years Global Recruiting Experience Jeremy Samuel , GM 13 Year IT Marketing, Consulting &...
Need cash.. What are my options?
Angels Aus Industry COMET Grant Funding   Venture Capital Existing Business
Let’s spec out a product to execute the business model
Q:Develop onshore or offshore? inhouse or outsource..Hmm…
Okay, let’s  outsource offshore
Bugger.. wrong company bad experience first time around..
Lessons:  <ul><li>Have the right business process </li></ul><ul><li>Engage directly </li></ul><ul><li>Fail fast  </li></ul...
Try again.. Yeah baby, now that’s what I’m talking about!!
2Vouch who? Cool company BUT nobody knows about it..
Marketing 101: using social media & tightarse startup techniques
Innovation & building a fast growth companies is fun..but
it’s even better when you create value and make money!
Powered by the  JobGenie   Referral Recruiting Engine
Thanks. Riges Younan CEO,2Vouch [email_address] twitter: @rigesyounan www.2vouch.com
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AIMIA Innovation Case Study 2Vouch

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2Vouch was an innovation case study at an AIMIA event

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  • AIMIA Innovation Case Study 2Vouch

    1. 1. Innovation Case Study: 2Vouch a Social Recruiting job site.
    2. 2. Companies need people and referrals are the best source of talent. idea
    3. 3. Why are we different? Powered by the JobGenie Referral Recruiting Engine <ul><li>“ Do you know anyone who would be good for this job? ” </li></ul><ul><li>2Vouch puts this process on-line with a cost-effective, pay per hire model </li></ul>
    4. 4. 2Vouch Solution – The JobGenie Powered by the JobGenie Referral Recruiting Engine Companies need people Referrers know people and vouch for them if they are interested in the job The JobGenie matches jobs to referrers Jobs Matches Referrals Interest Vouches Candidates
    5. 5. 2Vouch Innovations Process Business Model Value Market <ul><li>Automated Matching </li></ul><ul><li>On-Line Referrals </li></ul><ul><li>Vouching & Follow-up </li></ul><ul><li>Automated Payments & Donations </li></ul><ul><li>Pay Per Hire for Advertisers </li></ul><ul><li>110% Money Back Guarantee </li></ul><ul><li>Low Cost Relative to Recruiters </li></ul><ul><li>Free Job Listings - Performance Based Pay Per Hire </li></ul><ul><li>Pay for Successful Referrals and Introductions to Referrers & Employers </li></ul><ul><li>W e are creating a new market. Blue Ocean. </li></ul><ul><li>We sit somewhere between Job Boards & Recruiters </li></ul>
    6. 6. Think: How can we do things differently that creates value?
    7. 7. Strategy Map – Create a blue ocean
    8. 8. 2Vouch Takes The Best of Existing Offerings Powered by the JobGenie Referral Recruiting Engine Classifieds Social Media On Line Off Line <ul><li>Pay to advertise </li></ul><ul><li>No guarantee </li></ul><ul><li>Active candidates </li></ul><ul><li>Free </li></ul><ul><li>Ad hoc, no process </li></ul><ul><li>No focused on recruiting </li></ul><ul><li>Very expensive </li></ul><ul><li>Variable quality </li></ul><ul><li>High Touch </li></ul><ul><li>Expensive </li></ul><ul><li>Hard to measure </li></ul><ul><li>Pay to Advertise </li></ul><ul><li>Low tech </li></ul><ul><li>Reach </li></ul><ul><li>Advertiser Branding </li></ul><ul><li>On-line </li></ul><ul><li>Automated </li></ul><ul><li>Referrals </li></ul><ul><li>Distribution </li></ul><ul><li>Contingent </li></ul><ul><li>Guarantee </li></ul><ul><li>Referrals </li></ul>Recruiters & Search Consultants Job Boards Newspapers Social Networks
    9. 9. Once we had a strategy: Next step was to test the concept.
    10. 10. What will customers pay if we solve their problems?
    11. 11. sh*t, I think we are on to something here..
    12. 12. Let’s pause here for a second <ul><li>Idea </li></ul><ul><li>Strategy </li></ul><ul><li>Tested business model </li></ul><ul><li>People </li></ul><ul><li>Funding </li></ul>
    13. 13. Ok.. time to assemble a team
    14. 14. 2Vouch Crew Riges Younan , CEO 12 Years Global Recruiting Experience Jeremy Samuel , GM 13 Year IT Marketing, Consulting & Bus Dev Martin Nicholson Grey Hair, Deep Start-up Experience Development Partners Web 2.0 gurus Communication Partners Publicity Divas Phil Morle CTO of Kazaa Networks Management Team Advisory Board Key Partners Bruno Mattarollo , CTO 13 Year deep global technical and development management
    15. 15. Need cash.. What are my options?
    16. 16. Angels Aus Industry COMET Grant Funding Venture Capital Existing Business
    17. 17. Let’s spec out a product to execute the business model
    18. 18. Q:Develop onshore or offshore? inhouse or outsource..Hmm…
    19. 19. Okay, let’s outsource offshore
    20. 20. Bugger.. wrong company bad experience first time around..
    21. 21. Lessons: <ul><li>Have the right business process </li></ul><ul><li>Engage directly </li></ul><ul><li>Fail fast </li></ul><ul><li>Use collaboration tools </li></ul>
    22. 22. Try again.. Yeah baby, now that’s what I’m talking about!!
    23. 23. 2Vouch who? Cool company BUT nobody knows about it..
    24. 24. Marketing 101: using social media & tightarse startup techniques
    25. 25. Innovation & building a fast growth companies is fun..but
    26. 26. it’s even better when you create value and make money!
    27. 27. Powered by the JobGenie Referral Recruiting Engine
    28. 28. Thanks. Riges Younan CEO,2Vouch [email_address] twitter: @rigesyounan www.2vouch.com

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