hitwisé

Antxpovonron-ouvy

Predictive Power of Web 2.0 Data

Hitwise High Order Bit

Bill Tancer
GM,  Global Research,  H...
Hyper-innovation Requires
More Timely and Complete
Metrics for Actionable Insight
2 .5"£
In nwators

Roger’s Adoption Curve

       

    

Late Majority
34 '7;

Speed of Adoption is function of: 

p =  i...
2.0 Adoption Compression

 

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Finding the Tipping-Point

 

 

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Find out more: 

- Our Blog:  www. iIovedata. com

- Science of Search on T| ME. com

Bill Tancer

General Manager,  Globa...
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Predictive Power of Web 2.0 Data

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From Web 2.0 Summit (San Francisco, California), Global Research, Hitwise.

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Predictive Power of Web 2.0 Data

  1. 1. hitwisé Antxpovonron-ouvy Predictive Power of Web 2.0 Data Hitwise High Order Bit Bill Tancer GM, Global Research, Hitwise
  2. 2. Hyper-innovation Requires More Timely and Complete Metrics for Actionable Insight
  3. 3. 2 .5"£ In nwators Roger’s Adoption Curve Late Majority 34 '7; Speed of Adoption is function of: p = initial speed of adoption q = speed of later growth
  4. 4. 2.0 Adoption Compression D1’ .4 Jt .4 '_‘. ' 14 1] 0: . '_ . 't .1 ‘.6 1') U : .,. . 1.. .. il ‘-1. la. .. 1.. . 1-. .. M. ., 1.. .: ..J mi r. --. '. -I : ,.. | wi~'. ‘. rc_tubs xvfi I i: eo.1:9a‘r: h.'. sho: «: (i' I ‘. i:eo. c 300 9-: orr. hl= |l"IIlllOl2lIi1Kl7'LI': VD)| >< manual! .-I<v-W tnodu Jscnqo _ _ I. -< 11:! U! I) 41.1: . -9-. .:-, ~.utIvv1.‘i. '.o.1-n~. a 2:11.. ux, n. _., ,.. , ‘, ,., ,t, .., .._; ‘.. .,. I D nnouugn
  5. 5. Finding the Tipping-Point J. ‘."(- ‘ ‘. n ‘1I‘‘. ‘ , , i 41f‘. I H , , . ~ I I «. v 23.0.- t I , ‘ ‘ I . ;‘lC‘- ! I ‘ ‘ ' an In Mr J: A. ) It: 3'- C‘ (' '07 ‘I17 C’ r . .. V ‘ n. ’ , I -. 'u(| 'nIv arr nu ‘- ma -rvrarl ~- av! hat K I ' ‘ Cc'I: I.: eI: art (‘.5 '15’ 3Mv<[r; r2x I ‘ 4.. :I. ,-. ..s. .: _. . . ..'uI». -.. .'I . :.. u~. ‘ _ - _ ’ I . M -»-- _ i hit‘. . -. __ > . «nu IU . : . u;. ¢; .0“-R11 . .r-. vu . s:: . In: nu , .u. ., . . . .3; , / I I — — . . _. J .3.‘ _ 1 / T I I __ __ _. . I _/ I , _i —): :~: i5‘= I! ll 21 I; it ('9 Z) 0' :1 0| ‘.5 0'. H‘ . ':' '2'; M» In J. 'i .11.‘ JL‘ “)1 :11 54: ‘ff! ’ . ‘I“! ‘ ». ~‘. .: :.IJ"= t vi-ml mow-1| . | . m 1- Cu“. .u. ' - . n. - L . .u. I. ... : m . Is . ... ,. ‘ V ‘ -nu. . I- it w'. ."'r‘i7.r; "-. ' , . , u ~9== -mrwi» u. .. D--« ul.
  6. 6. Identifying the Early Adopter :3. mosaic III USA - Yuunq Cusmupulilnns Des! describe! IL ‘zesidents are young, s nqle. C’. || e-Z19 ecutated and eamino upper-middle-class nzomes as whi: e-rollar pm"essicr. aIs, man: --Jens and ex= :r_ut «es liv my in luxury at-aitmens and -; on:1os n fast QICV»/ IT: -J cut as 2.52": I‘ IIOVIIOV5
  7. 7. Filtering for Trends ‘ -J| r~. i| 'iI: i . ._, ,. I N v E H ‘ ’ -'V1~| icIAn u-VIIFIRI l‘- I _II1 ‘ , mw» ' U «. ‘ . ' r _ F . r‘. /,. -«_Hc= O!comr>mv ' / , 1 ‘ / ‘ ‘ V e-: ——--’ - ' ~ ‘ I f ' ‘ ‘ . ) 5‘. '. .,. . - __ __ ' / ’ / I I I / F ’ I I I’. __ ,1/, 5 "' ,1 '. ,-4 <5’? I ' / ___ -—-, ': ::I. «.: DiA J -7. Lily I I’, vzfl‘ CO: -| 'IOn"3 &1/M . /,4; . 'Z'Z' : v . - / .4
  8. 8. Find out more: - Our Blog: www. iIovedata. com - Science of Search on T| ME. com Bill Tancer General Manager, Global Research 415 597 4201 biII. tancer@hitwise. com
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