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Доклад прочитан на конференции
«мобильные технологии. Бизнес и
         перспективы»
     Минск. 20-21 сентября 2007
     ...
:
•                        :
•        –   quot;      quot;
  –
  –
  –          !
•#                                      WA...
–(       …



•        ((                       (
•                    ,   7
    ((           (           (    (
•        ...
#


•: ;                •<     (
•=                  •quot;     (
• P2P   @           •              UGC
•D               ...
-                            ?



• H@                 8   (       (

•       (   !–           #


• H@        @    !




...
Jamango –

            Jamango –                                    ,
                                                    ...
Jamango –
                         Jamango –                                               $                          !
  ...
Jamango
      &   Jamango             4-)     ):
          SMS
WAP                             WEB




           J2ME
! Jamango:           (        !,
                            ;                            @
      [                 (     ...
;        ]       (


-  ;       !       ,;
-                       (
-      #       (
-
-                                 ...
Z           ;;      ?


• Community
  -          (    !         ;   #       ;   @   !)
  -
  - SMS
•1
• Product Placement ...
,       community-   ,            Jamango
   T                     community             ,   quot;
           .

D( ] (8  ...
quot;       # WAP-3               H



1. 1
2. 1                         -   :
   •               quot;
   •              ...
3 # ( community-based                  ?


Community-based                     :
  •                  1                   ...
D   (            8                 Community-Based
                           3        ?
Community-based
Web2.0  -        ...
quot;                 – community portal

Community-based                                 -
^    quot;
                   ...
!
                                    Simple Mode
          «         »-          (        ;       !#                  (  ...
!
                                        Advanced Mode
            «1                          »-           ;
           ...
3                  i-Free
                           (               -3      (
_      «b     quot;    »       WAP-1       ...
:       ;                 (     !


_                             2 i^
maxim.bogatov@i-free.ru
+7-911-811-63-64
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I-Free Community Portals

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from Mobile Tech conference 20-21sept. (Belarus)

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Transcript of "I-Free Community Portals"

  1. 1. Доклад прочитан на конференции «мобильные технологии. Бизнес и перспективы» Минск. 20-21 сентября 2007 www.mobile.bynet2.org
  2. 2. :
  3. 3. • : • – quot; quot; – – – ! •# WAP- –quot; # Wap- – ( – community portal –3 i-Free (( (
  4. 4. –( … • (( ( • , 7 (( ( ( ( • (8 # 9 (8 !( * quot; : «(,, - »
  5. 5. # •: ; •< ( •= •quot; ( • P2P @ • UGC •D • «3 ( » •< - • • ! • ; •.. /
  6. 6. - ? • H@ 8 ( ( • ( !– # • H@ @ ! 1 2 quot;
  7. 7. Jamango – Jamango – , , ! quot;# $ quot;! ! ! quot; ! . • 4,3 ( . # ( . ( ) • 30% • : 800 . • : 2,5 ( . (( • : 120 !# ; • : 8 . MMS • : 60 ( ! • : 600 .
  8. 8. Jamango – Jamango – $ ! / quot; Jamango 1 quot; Jamango 3% 4% 28% 11% 25% 20% 20% 17% % ������������� 15% 13% 12% 11% 8% 10% 7% 4% 24% 30% 5% 3% 2% 1% 1% 0% m f m f m f m f m f m f 10-17 18-20 10-17 18-20 21-25 26-30 31-35 36 21-25 26-30 31-35 36
  9. 9. Jamango & Jamango 4-) ): SMS WAP WEB J2ME
  10. 10. ! Jamango: ( !, ; @ [ ( -3 @ ; ; #9 ; Z 3 ������� ������������� D ����� D �и���� ; - ] �������и� ������и�
  11. 11. ; ] ( - ; ! ,; - ( - # ( - - ! -[ 8 ! -^ (8 ! ( 8 !
  12. 12. Z ;; ? • Community - ( ! ; # ; @ !) - - SMS •1 • Product Placement ( ) • - 8 - 8
  13. 13. , community- , Jamango T community , quot; . D( ] (8 ? - ( ( - -( !(, !@ ( ( -3 ( ( -
  14. 14. quot; # WAP-3 H 1. 1 2. 1 - : • quot; • 2 • WAP- , 3. 1 T quot;
  15. 15. 3 # ( community-based ? Community-based : • 1 , “living space” quot;, Web 2.0; • ; • WAP- , ; • T * ; • .
  16. 16. D ( 8 Community-Based 3 ? Community-based Web2.0 - 2 quot;: 1. 3 ( •e (3 •D ! 8 ( ; • 9 ( ; , #! ; 2. 3 ; ( •3 ( • ( # ( • ! ( - ;( @ , ( , …) • WAP- •] quot;, T - 2 quot;
  17. 17. quot; – community portal Community-based - ^ quot; quot; 1. Simple mode – ! ; ; ! • g; • [ (8 ( 8 ( 8 ( read-only •[ # ( (# ; ) 2. Advanced mode – ! ; ; ! • 8 (CRM) •3 8 ! ; 3 # ( •^ (( (8 ( ,; ,# ( ,# #.)
  18. 18. ! Simple Mode « »- ( ; !# ( , 3 ( . «_ »– . 8 (( ; (( ( «` »– ] (( (8 ( ( - , ! # 8 3 . « »- ;9 ; ( . 3 (8 ,! !@ ! ( (( 3 «1 »- 3 . i-Free 8 9 # ( - , ( (8 8 3 .
  19. 19. ! Advanced Mode «1 »- ; # ( ( ! ; -« ( ». «_ »– 8 ! !. j# ! , ( ; , 8 ! ! ; . «a »- (8 ( , ! !( ; ( ( # – «H ; ») « »- ! ; ; ! ! ( ! ( ! ( : ! - ! .
  20. 20. 3 i-Free ( -3 ( _ «b quot; » WAP-1 1 - 1 g 2-_ 1 MegafonPRO SamsungFunClub-_ wap.tele2.ru wap.prowoman.ru wap.sfcpremium.ru
  21. 21. : ; ( ! _ 2 i^ maxim.bogatov@i-free.ru +7-911-811-63-64
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