Enterprise 2.0 Global Christopher Hire Director of Innovation

2.0 is Global Collaboration

Global 2.0 – P&G Proctor & Gamble Loose/tight collaboration network Ideology of collaboration According to P&G manager: “An idea can come from anywhere in the world. (read ‘web’)”

Proctor & Gamble

Loose/tight collaboration network

Ideology of collaboration

According to P&G manager: “An idea can come from anywhere in the world. (read ‘web’)”

Global 2.0 - McDonalds Not just top down Local product development feeding into chain Coffee developed out of Australia Products from France feeding into USA Localized products, more decentralised The web feeds all the nodes

Not just top down

Local product development feeding into chain

Coffee developed out of Australia

Products from France feeding into USA

Localized products, more decentralised

The web feeds all the nodes

Where?

USA – Leading Frisco Bay Area: Home of social networks HP, Palo Alto, Xerox (PARC), Stamford, Apple Web 2.0 technologies Integrating technology into business Fully integrated business models. See also: Silicon Alley, MIT, Boston

Frisco Bay Area: Home of social networks

HP, Palo Alto, Xerox (PARC), Stamford, Apple

Web 2.0 technologies

Integrating technology into business

Fully integrated business models.

See also: Silicon Alley, MIT, Boston

Spain – encouraging Low base Building up Enterprise 2.0 Providing infrastructure Encouraging, educating entrepreneurship State-sponsored, leadership

Low base

Building up Enterprise 2.0

Providing infrastructure

Encouraging, educating entrepreneurship

State-sponsored, leadership

Hungary – enabling Best test labs in Europe for new VOIP/wireless technology R&D focus Industrial & telecom partners State Sponsored

Best test labs in Europe for new VOIP/wireless technology

R&D focus

Industrial & telecom partners

State Sponsored

Australia Globally Comparative Strength: Good at implementing ICT Weakness: Shortage of business-focussed ICT people Infrastructure: Wireless, Broadband, Govt Tyranny of distance The Big Opportunity: Asian regional leadership Closer ties to Europe, USA

Strength:

Good at implementing ICT

Weakness:

Shortage of business-focussed ICT people

Infrastructure: Wireless, Broadband, Govt

Tyranny of distance

The Big Opportunity:

Asian regional leadership

Closer ties to Europe, USA

Australia ideal for web 2.0 Flatter organizational structure Collaboration New economy

Flatter organizational structure

Collaboration

New economy

The Take-away Web 2.0 will not change all Enterprise. Incremental for most, Internet a bigger disruptor, a toolkit (Wikis, blogs) Will disrupt media Will disrupt telecommunications Will disrupt ICT Will disrupt education Opportunity for regional leadership

Web 2.0 will not change all Enterprise.

Incremental for most, Internet a bigger disruptor, a toolkit (Wikis, blogs)

Will disrupt media

Will disrupt telecommunications

Will disrupt ICT

Will disrupt education

Opportunity for regional leadership

Global Innovation The Global Innovation Conversation: International Journal of Innovation and Change www.2thinknow.com/innovation Global Innovation Review (2 nd edition, Nov 07) ISBN: 978-0980369700 www.2thinknow.com/gir

The Global Innovation Conversation:

International Journal of Innovation and Change

www.2thinknow.com/innovation

Global Innovation Review (2 nd edition, Nov 07)

ISBN: 978-0980369700

www.2thinknow.com/gir