10 Technologies of Web 2.0 Christopher Hire Executive Director of Innovation 2thinknow | www.2thinknow.com

The buzz about web 2.0 Source: Wikipedia http :// en.wikipedia.org/wiki/Image:Web_2.0_Map.svg Based on author: Markus Angermeier’s 2005 work: http://kosmar.de/wp-content/web20map.png

The 10… Blogs Citizen Media Social Bookmarking Wikis Chat & Voice Let me Explain Social Networks Micro-blogging Career Networks RSS feeds Podcasting

Blogs

Citizen Media

Social Bookmarking

Wikis

Chat & Voice

Let me Explain

Social Networks

Micro-blogging

Career Networks

RSS feeds

Podcasting

Weblogs (Blogs) Typical Blogs: Written in first person, personality Opinion, most often, or news May be visual (eg. Flickr) Textual, even poetic Videos (eg Youtube) May be others content Look at: www.arstechnica.com www.paulocoelhoblog.com/ www.thesartorialist.com www.theaustralianindex.com www.2thinknow.com/innovation

Typical Blogs:

Written in first person, personality

Opinion, most often, or news

May be visual (eg. Flickr)

Textual, even poetic

Videos (eg Youtube)

May be others content

Look at:

www.arstechnica.com

www.paulocoelhoblog.com/

www.thesartorialist.com

www.theaustralianindex.com

www.2thinknow.com/innovation

Citizen Media Voting on news Blogging news Commenting news Covering news first In San Francisco consensus was, “bloggers don’t know how to be journalists.” But someone didn’t tell bloggers.

Voting on news

Blogging news

Commenting news

Covering news first

In San Francisco consensus was, “bloggers don’t know how to be journalists.” But someone didn’t tell bloggers.

Social Bookmarking Simply: voted bookmarks Looks like: Blog of bookmarks Most often used bookmarks, may be more valuable than search results. Being integrated into google. A ‘Collective mind’.

Simply: voted bookmarks

Looks like: Blog of bookmarks

Most often used bookmarks, may be more valuable than search results. Being integrated into google.

A ‘Collective mind’.

Knowledge Wikis Internally, short an easy to set-up intranet that does what intranets promised 10 years ago. And is generally more up to date. Great for service organisations. Technology can be seen at www.wikipedia.com

Internally, short an easy to set-up intranet that does what intranets promised 10 years ago. And is generally more up to date. Great for service organisations.

Technology can be seen at

www.wikipedia.com

Chat & Voice Text Chat & Voice. Internet telephony. Disrupting telecoms & IT. Enabling low-cost global operations, potential to disrupt whole industries. Can be a ‘voice’.

Text Chat & Voice. Internet telephony. Disrupting telecoms & IT.

Enabling low-cost global operations, potential to disrupt whole industries.

Can be a ‘voice’.

Social Networks Student networks, fans of bands, students, youth culture, social tool for organizing friends, meeting people with similar interests across the world. Join and try: www.facebook.com www.myspace.com

Student networks, fans of bands, students, youth culture, social tool for organizing friends, meeting people with similar interests across the world.

Join and try:

www.facebook.com www.myspace.com

Micro-Blogging Update all friends at once on social activities, sent from mobile phone or web browser. Short snippets of text. Can at one time be mundane and fascinating. pownce

Update all friends at once on social activities, sent from mobile phone or web browser.

Short snippets of text.

Can at one time be mundane and fascinating.

Career Networks An online CV and career profile. In US / Germany used increasingly by recruiters. USA: linkedin.com EU: xing.com Get in before your name is taken, to enable easy googling of names.

An online CV and career profile. In US / Germany used increasingly by recruiters.

USA: linkedin.com

EU: xing.com

Get in before your name is taken, to enable easy googling of names.

RSS feeds Subscribe to News feeds from major media and blogs. As well as industry and competitor news. Just requires a feedreader. Try www.feedreader.com See www.theage.com.au www.cnn.com , etc

Subscribe to News feeds from major media and blogs. As well as industry and competitor news.

Just requires a feedreader.

Try www.feedreader.com

See www.theage.com.au

www.cnn.com , etc

Podcasting Video & Audio files Growth among US consumers 101% p.a. compounding between 2004 & 2010 projected. Source: The Diffusion Group See: www.ten.com.au/gnw Or Abc.net.au

Video & Audio files

Growth among US consumers 101% p.a. compounding between 2004 & 2010 projected.

Source: The Diffusion Group

See: www.ten.com.au/gnw

Or Abc.net.au

Recap Blogs Citizen Media Social Bookmarking Wikis Chat & Voice Social Networks Micro-blogging Career Networks RSS feeds Podcasting

Blogs

Citizen Media

Social Bookmarking

Wikis

Chat & Voice

Social Networks

Micro-blogging

Career Networks

RSS feeds

Podcasting

Try one!

2thinknow strategic model Contact us, for how to formulate a Web 2.0 strategy for your organization or marketing objective. www.2thinknow.com