Web 2.0: the Top 10 Technologies

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Web 2.0: the Top 10 Technologies - Presentation Transcript

  1. 10 Technologies of Web 2.0 Christopher Hire Executive Director of Innovation 2thinknow | www.2thinknow.com
  2. The buzz about web 2.0 Source: Wikipedia http :// en.wikipedia.org/wiki/Image:Web_2.0_Map.svg Based on author: Markus Angermeier’s 2005 work: http://kosmar.de/wp-content/web20map.png
  3. The 10…
      • Blogs
      • Citizen Media
      • Social Bookmarking
      • Wikis
      • Chat & Voice
    • Let me Explain
      • Social Networks
      • Micro-blogging
      • Career Networks
      • RSS feeds
      • Podcasting
  4. Weblogs (Blogs)
    • Typical Blogs:
      • Written in first person, personality
      • Opinion, most often, or news
      • May be visual (eg. Flickr)
      • Textual, even poetic
      • Videos (eg Youtube)
      • May be others content
    • Look at:
    • www.arstechnica.com
    • www.paulocoelhoblog.com/
    • www.thesartorialist.com
    • www.theaustralianindex.com
    • www.2thinknow.com/innovation
  5. Citizen Media
    • Voting on news
    • Blogging news
    • Commenting news
    • Covering news first
    • In San Francisco consensus was, “bloggers don’t know how to be journalists.” But someone didn’t tell bloggers.
  6. Social Bookmarking
    • Simply: voted bookmarks
    • Looks like: Blog of bookmarks
    • Most often used bookmarks, may be more valuable than search results. Being integrated into google.
    • A ‘Collective mind’.
  7. Knowledge Wikis
    • Internally, short an easy to set-up intranet that does what intranets promised 10 years ago. And is generally more up to date. Great for service organisations.
    • Technology can be seen at
    • www.wikipedia.com
  8. Chat & Voice
    • Text Chat & Voice. Internet telephony. Disrupting telecoms & IT.
    • Enabling low-cost global operations, potential to disrupt whole industries.
    • Can be a ‘voice’.
  9. Social Networks
    • Student networks, fans of bands, students, youth culture, social tool for organizing friends, meeting people with similar interests across the world.
    • Join and try:
    • www.facebook.com www.myspace.com
  10. Micro-Blogging
    • Update all friends at once on social activities, sent from mobile phone or web browser.
    • Short snippets of text.
    • Can at one time be mundane and fascinating.
    pownce
  11. Career Networks
    • An online CV and career profile. In US / Germany used increasingly by recruiters.
    • USA: linkedin.com
    • EU: xing.com
    • Get in before your name is taken, to enable easy googling of names.
  12. RSS feeds
    • Subscribe to News feeds from major media and blogs. As well as industry and competitor news.
    • Just requires a feedreader.
    • Try www.feedreader.com
    • See www.theage.com.au
    • www.cnn.com , etc
  13. Podcasting
    • Video & Audio files
    • Growth among US consumers 101% p.a. compounding between 2004 & 2010 projected.
    • Source: The Diffusion Group
    • See: www.ten.com.au/gnw
    • Or Abc.net.au
  14. Recap
      • Blogs
      • Citizen Media
      • Social Bookmarking
      • Wikis
      • Chat & Voice
      • Social Networks
      • Micro-blogging
      • Career Networks
      • RSS feeds
      • Podcasting
  15. Try one!
  16. 2thinknow strategic model Contact us, for how to formulate a Web 2.0 strategy for your organization or marketing objective. www.2thinknow.com

+ 2thinknow & Co.2thinknow & Co., 2 years ago

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