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Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
Capture ROI on Marketing 2 Ten, LLC
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Capture ROI on Marketing 2 Ten, LLC

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Jared Byer of 2 Ten, LLC, outlines the fundamentals for achieving ROI on your marketing investment.

Jared Byer of 2 Ten, LLC, outlines the fundamentals for achieving ROI on your marketing investment.

Published in: Business, Health & Medicine
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Transcript

  • 1. Marketing Strategies for Businesses Maximize Marketing ROI
  • 2. Marketing Fundamentals1. Differentiate by communicating your company’s unique values to the market.2. Require cost-effective engagement3. Measure Return on Investment (ROI) • All marketing must lead to revenue. Copyright - 2 Ten, LLC 2
  • 3. ROI Measurements1. Stronger market position.2. Increased opportunities.3. More sales. Copyright - 2 Ten, LLC 3
  • 4. Rules of Engagement1. When you require ROI, you create accountability, increase efficiencies, and control costs.2. Increase prospect of positive ROI by aligning marketing strategies with elements of client’s decision-making process. Copyright - 2 Ten, LLC 4
  • 5. Elements of Decision-Making Process• Who makes purchase decision?• How / when is decision made?• What information is needed?• How to speak to them? – Language, terminology, jargon Copyright - 2 Ten, LLC 5
  • 6. When / Where / How to Engage• Face-to-face meetings• Website• Conferences• Journal articles, white papers• Press releases• Traditional / Social Media Copyright - 2 Ten, LLC 6
  • 7. Outsourced Marketing: A New Way to Increase ROI• Increased performance through specialized marketing skills and expertise.• Quality and delivery contractually assured.• Contain overhead costs by increasing / decreasing staff to meet demand. Copyright - 2 Ten, LLC
  • 8. Service Provider: Essential Qualities Listening skills • Understand your goals Professional expertise • Writing, communications, platforms Current, relevant experience Copyright - 2 Ten, LLC
  • 9. Service Provider: Essential Qualities Seamless integration • Traditional and social media • Consistency Commitment • Availability, responsiveness, delivery Copyright - 2 Ten, LLC
  • 10. 2 Ten, LLC Professional Marketing Services• Twenty years of marketing, sales and professional writing experience – Clinical research, healthcare, and scientific consulting industries – Global perspective Copyright - 2 Ten, LLC
  • 11. 2 Ten LLC Professional Marketing Services• Content – Website, blog, newsletters, press releases, social media, surveys, brochures, white papers – Research: Industry, clients, technologies• Strategic Partnerships – Expert panels, key opinion leaders – Videos, printing, conference exhibit booths Copyright - 2 Ten, LLC
  • 12. 2 Ten, LLCProfessional Marketing Services Jared Byer Principal, 2 Ten, LLC jared@2tenllc.com 913.980.0028 @2tenllc www.2tenllc.com 2 Ten, LLC is a veteran-owned business Copyright - 2 Ten, LLC

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