Marketing Strategies for Small Businesses:   Building a Sustainable Brand
2 Ten’s Perspective• A strong brand is comprised of:  –50% of what you are  –50% of what your market wants                ...
What You Are: Brand Foundation• Sustainable brands build on organic  strengths               Copyright - 2 Ten, LLC   3
What You Are: Brand Foundation• Examples of brands built on organic  strengths:  –Virgin Airlines  –Mayo Clinic  –The Bols...
What Your Market Wants• Everyone who interacts with a client  is a brand ambassador.• Empower them to ask  questions…solic...
What Your Market Wants• Questions:  –What are your objectives?  –How can we help you even more?  –How can we improve?     ...
2 Ten, LLC: Expert, Cost-Effective         Marketing Services• Content  –Website, blog, newsletters, press   releases, bro...
2 Ten, LLCProfessional Marketing Services           Jared Byer        Principal, 2 Ten, LLC           jared@2tenllc.com   ...
Upcoming SlideShare
Loading in …5
×

2 Ten's No Nonsense Branding Facts

1,103 views
1,067 views

Published on

Brand creation strategies are often needlessly complex and mysterious to business owners.
The simple truth, according to 2 Ten LLC, is that a sustainable brand is built on the qualities that come naturally to you and are valued by your clients.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,103
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2 Ten's No Nonsense Branding Facts

  1. 1. Marketing Strategies for Small Businesses: Building a Sustainable Brand
  2. 2. 2 Ten’s Perspective• A strong brand is comprised of: –50% of what you are –50% of what your market wants Copyright - 2 Ten, LLC 2
  3. 3. What You Are: Brand Foundation• Sustainable brands build on organic strengths Copyright - 2 Ten, LLC 3
  4. 4. What You Are: Brand Foundation• Examples of brands built on organic strengths: –Virgin Airlines –Mayo Clinic –The Bolshoi Ballet Copyright - 2 Ten, LLC 4
  5. 5. What Your Market Wants• Everyone who interacts with a client is a brand ambassador.• Empower them to ask questions…solicit input….identify needs. Copyright - 2 Ten, LLC 5
  6. 6. What Your Market Wants• Questions: –What are your objectives? –How can we help you even more? –How can we improve? Copyright - 2 Ten, LLC 6
  7. 7. 2 Ten, LLC: Expert, Cost-Effective Marketing Services• Content –Website, blog, newsletters, press releases, brochures, white papers, social media –Surveys –Search engine optimization Copyright - 2 Ten, LLC
  8. 8. 2 Ten, LLCProfessional Marketing Services Jared Byer Principal, 2 Ten, LLC jared@2tenllc.com 913.980.0028 @2tenllc www.2tenllc.com Copyright - 2 Ten, LLC

×