2 Ten Marketing Strategies - The Basis of Social Media

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Social media works for a number of reasons. First, it satisfies a fundamental desire of people to engage with others of similar interests. And for businesses, social media complements traditional marketing by extending reach while granting greater precision. Social media also liberates the customer. It removes the interruptive component of marketing and replaces it with a promise to interact in ways that are meaningful and productive.

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2 Ten Marketing Strategies - The Basis of Social Media

  1. 1. Marketing Strategies for BusinessesThe Basis of Social Media
  2. 2. Marketing isn’t what it used to be...• Direct mail and advertisements are still essential to a robust marketing program –Businesses also want the economic value of social media Copyright - 2 Ten, LLC 2
  3. 3. The Death of Interruption• Social media represents a radical shift in the way groups interact –Under traditional methodologies, business marketers used “interruptive” strategies to project messages into the market Copyright - 2 Ten, LLC 3
  4. 4. The Death of Interruption• No one asked for permission to interrupt your favorite TV or radio program –Advertisers delayed your concentration / relaxation / entertainment when, where, and how they wanted Copyright - 2 Ten, LLC 4
  5. 5. The Birth of Interaction (Engagement)• The Internet has driven sweeping changes in marketing –Those changes center on engagement • The exchange of information, insights, and expertise among interested people or groups Copyright - 2 Ten, LLC 5
  6. 6. Social Media (Engagement) Copyright - 2 Ten, LLC 6
  7. 7. Social Media (Engagement)• Twitter, Google+, Facebook, LinkedIn, YouTube, Pinterest, SlideShare, etc. –Successful because people accept the value of engagement Copyright - 2 Ten, LLC 7
  8. 8. Social Media Insists On Engagement• How many blogs, surveys, or polls did you come across just today? –Were you asked to respond? Copyright - 2 Ten, LLC 8
  9. 9. Social Media Insists On Engagement• On Facebook, you “like” people, companies, and events that align with your interests & preferences –People and businesses often focus on increasing the number of “likes” Copyright - 2 Ten, LLC 9
  10. 10. Content: The Once and Future King http://www.wishbookweb.com Copyright - 2 Ten, LLC 10
  11. 11. Content Continues to Reign Supreme• Content attracts a lot of coverage –Makes it seem as if it is a recent entrant to marketing –In reality content it has always been used to educate prospective clients Copyright - 2 Ten, LLC 11
  12. 12. Content Continues to Reign Supreme• The Sears Christmas catalog –Rich with descriptive content that played on emotions –Color photos supported imaginative engagement Copyright - 2 Ten, LLC 12
  13. 13. Content Continues to Reign Supreme• Sears’ call to action: – Clear ordering instructions made it easy for parents to quickly complete holiday shopping Copyright - 2 Ten, LLC 13
  14. 14. Content Continues to Reign Supreme• Seasonal timing created demand –Demand drove the company’s holiday sales in the United States for decades Copyright - 2 Ten, LLC 14
  15. 15. Partner With Experts• 2 Ten, LLC – Twenty years of marketing, sales and professional writing experience • Clinical research, healthcare, and scientific consulting industries Copyright - 2 Ten, LLC
  16. 16. 2 Ten, LLCProfessional Marketing Services Jared Byer Principal, 2 Ten, LLC jared@2tenllc.com 913.980.0028 @2tenllc www.2tenllc.com 2 Ten, LLC is a veteran-owned business Copyright - 2 Ten, LLC

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