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Step by step for facebook admins (Dec 2012) for Festivals and Events
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Step by step for facebook admins (Dec 2012) for Festivals and Events

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Presentation created for Facebook Administrators who are new to using Facebook to promote their Festivals and Events

Presentation created for Facebook Administrators who are new to using Facebook to promote their Festivals and Events

Published in: Travel

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  • 1. STEP BY STEP FOR FACEBOOKADMINSUsing Border Union Show as an exampleFor Festivals and Events TrainingScottish Borders Council – December 2012
  • 2. FACEBOOK ADMINISTRATORS
  • 3. EDIT FACEBOOK PROFILE
  • 4. EDIT FACEBOOK PROFILE (2)
  • 5. EDIT FACEBOOK PROFILE (3)
  • 6. POST AN UPDATE TO FACEBOOK
  • 7. FACEBOOK UPDATES Think about types of updates and vary the content  Questions  Statements  News  „Behind the scenes‟  Sharing content from partners/ local interest  Mentioning other events which are on in the area
  • 8. FEATURE A POST ON FACEBOOK
  • 9. SCHEDULE A FUTURE POST Posts can be scheduled for a future date Or backdated to feature events in your history
  • 10. POST AN UPDATE WITH A LINK To share a news item found elsewhere on the web, copy the web address (URL) and then paste it into your status update. Images from the post will feature, unless you „remove thumbnail‟
  • 11. VIDEO CONTENT FROM YOUTUBE If you, or others, create useful content on YouTube, it can be shared on your Facebook Timeline which will allow your followers to watch the video within your timeline
  • 12. PHOTOGRAPHS ON FACEBOOK Facebook interaction is enhanced with photographs, so use them often, or share photographs which others have taken (remember to credit them)
  • 13. PHOTOGRAPHS ON FACEBOOK (2)
  • 14. PHOTOGRAPH ON FACEBOOK (3) ALBUMS
  • 15. PHOTOGRAPHS ON FACEBOOK (4)
  • 16. PHOTOGRAPHS ON FACEBOOK (5) You can „tag‟ friends or pages by typing @ and then starting to type their name – select the name from the list presented Tagging means your friend/ page will be notified that you have tagged them and can approve this tag so that others may see it Use the spaces provided to add more information about photographs, and particularly links Seek out good photographs for your header image and change it periodically to add interest to the page (e.g. seasonal, monthly, to feature an event)
  • 17. HOW TO „LIKE‟ ANOTHER PAGE
  • 18. IMPACT OF „LIKING‟ A PAGE (1)
  • 19. LIKED PAGES SHOW ON YOUR PAGE
  • 20. TAGGING PAGES FROM YOUR PAGE
  • 21. SHARING CONTENT ON YOUR PAGE
  • 22. MANAGING POSTS BY OTHERS You do want followers of your page to share content with you. Occasionally however this can be a nuisance, or inappropriate for your page You can remove posts which are abusive, or against the aims of the page You can also block persistent offenders Remember, this is your page!
  • 23. MANAGING POSTS BY OTHERS (2)
  • 24. HOW FREQUENTLY TO POST? Think about how often you would like to receive an update from a page you are following Think about when those who follow you are likely to be on Facebook Aim for once a day to start with – remember to schedule a post for the weekend days too Vary content Check what is working Check when your most popular posts are, and what type Experiment, and adapt to suit your audience
  • 25. SET UP AN “EVENT”
  • 26. EVENTS (2)  Remember to include details of how to buy tickets, entrance prices, times etc
  • 27. EVENTS (3)
  • 28. INVITING FRIENDS TO YOUR PAGE
  • 29. PROMOTING YOUR PAGE In the early days of running a FB page, promoting it „offline‟ is going to be important Tell people you have a page  Email – include your FB link in your email signature http://facebook.com/BorderUnion  Letters – next time you have them printed, add the FB logo and link  Posters  Billboards  Think Facebook! BorderUnion
  • 30. PROMOTE ON YOUR WEBSITE
  • 31. CHECKING LIKES ON YOUR PAGE
  • 32. CHECKING LIKES (2)
  • 33. CHECKING LIKES – BY PEOPLE (3)
  • 34. CHECKING LIKES – BY PAGES (4)
  • 35. PAGE INSIGHTS Facebook statistics help you to find out more about how your page is doing At present, we simply want to know what is proving popular when we update, and times which work best
  • 36. PAGE INSIGHTS (2)
  • 37. HELP WITH SOCIAL MEDIA This training package prepared by Susan McNaughton (http://www.susanmcnaughton.com) Contact: 07742 418388 Email: susan@susanmcnaughton.com• Twitter https://twitter.com/#!/SusanMcNaughton• Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media• LinkedIn: http://www.linkedin.com/in/SusanMcNaughton

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