Social media for festivals - introduction to twitter

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Social media for festivals - introduction to twitter

  1. 1. SOCIAL MEDIA FOR FESTIVALSIntroduction to Twitter for Festivals
  2. 2. WHAT IS TWITTER? Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.
  3. 3. WHAT IS A TWEET? A Tweet is 140 characters in length—you can share a lot with a little space.
  4. 4. ONLY 140 CHARACTERS? Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content.
  5. 5. TWEET WITH RICH CONTENTThe Tweet withphotographattached Photograph hosted on InstagramLocationinformationabout thephotograph
  6. 6. WHAT DO WE SAY ON TWITTER? Users share updates about what they’re doing – which for festivals and interest groups means that there’s a huge amount of information being created about daily life, all of which can be searched
  7. 7. BUT WHAT DO WE GET OUT OF IT? You don’t have to Tweet to get value from Twitter – you can use it to read and follow people, companies, events of interest and to find others with shared interestsA quick searchfor ‘Edinburgh’and ‘weekend’helped me findout that there’sCricket beingplayed
  8. 8. WHAT DOES IT ALL MEAN? Following – Tweets from Twitter Users you are following will appear in your Timeline Followers – Users who have chosen to have your updates feature in their timeline @ - the special character which precedes a Twitter name to mention someone else on Twitter RT – retweet – a way of showing others that you’re sharing content MT – less used, but courtesy if you have amended # tag – a way of grouping Tweets about a subject
  9. 9. DIFFERENT TYPES OF TWEET Broadcast Engagement Useful information RT content from someone which you’ve found useful
  10. 10. TYPES OF TWEET - BROADCAST Broadcast Tweet – where you share information about yourself/your event with your followers
  11. 11. TYPES OF TWEET - ENGAGEMENT Engagement Tweet – where you mention other Twitter names in your Tweet – either by @ and their Twitter Name, or by RT (retweeting something interesting)
  12. 12. TYPES OF TWEET – USEFUL INFO Useful info Tweets – where you share information about something which will be of interest to your followers, but which is not about you – maybe a link to an article you found interesting
  13. 13. TYPES OF TWEET - RETWEET
  14. 14. VARIETY IS THE SPICE OF LIFE Keep a mixture of Tweets going on to encourage people to follow you Recommendations of others are really powerful –  Sharing is good  You’re helping others  They remember you  They tell their friends Mix the type of content you share too –  Links  Photographs  Videos  Sound
  15. 15. GET BUSY, GET SOCIAL •Twitter https://twitter.com/#!/SusanMcNaughton •Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media •Web: http://www.susanmcnaughton.com •LinkedIn: http://www.linkedin.com/in/SusanMcNaughton

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