Social media for festivals great ideas for creating content


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Creating content for your Festival or Event can be a daunting task. In this presentation, Susan McNaughton of Susan McNaughton Social Media shares some ideas which may spark more ideas for your Festival or Events committee to create a content planning calendar and share the workload with the team.

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Social media for festivals great ideas for creating content

  1. 1. SOCIAL MEDIA FOR FESTIVALSGreat ideas for creating content for yourFestival or Event
  2. 2. NEW FESTIVAL – YEAR 1 Behind the scenes – who‟s involved, why, what‟s their interest – ask questions – shoot video? Countdown to the Festival – what‟s happening this week etc Who‟s coming to the Festival – mention the names, suppliers, producers, businesses etc who‟s going to be involved Photographs showing stalls set up at other festivals Telephone interviews – write articles Find inspiration from magazines
  3. 3. SOLVE PEOPLE‟S PROBLEMS How to get there? When is it on? What happens if the weather‟s bad? Where should I park? Accommodation nearby? Where to eat in the area? What do I need to bring? Timings for special items – e.g. demonstrations, workshops Ask people what they need to know via Twitter and Facebook – then answer questions
  4. 4. ASK YOUR PARTICIPANTS Why did they choose your event? What events have they attended recently? Where are they going next? What made them start up their business? What new products do they have? What do they do with their products? Who‟s their best customer and why? Why do they like attending events? What‟s their biggest business challenge? How does their product help their customers?
  5. 5. ASK YOUR VISITORS Recommendations from happy visitors can be used to publicise next year‟s event Criticisms from unhappy visitors can be used to make next year‟s event better Give someone the responsibility of interviewing visitors Create videos where you talk to your visitors Take photographs of happy visitors Make sure you have permission from them to use data/ pics/ comments collected
  6. 6. LISTEN TO OTHERS & SHARE CONTENT Set up lists of people who write well about your subject  Use Google Reader to follow blogs or websites (being closed – create lists? Evernote?)  Use Google Alerts to find content using key words  Create interest lists on Facebook and look at them for content others are sharing  Create lists on Twitter and go there first for RTs or to interact  Comment on articles and use a link to your Event‟s site to draw people to read what you‟re writing  Remember to be helpful when doing this, otherwise your comments may not pass moderation
  7. 7. GET OUT AND ABOUT Attend trade shows, exhibitions, networking events Take photographs Ask questions of people you meet Write about what you‟ve seen, learnt, discussed Record audio clips with your smart phone Take a video recorder/ smartphone
  8. 8. STAY INDOORS & USE YOUR LISTS What‟s stopping you from getting out and about today? Could be lots of others are indoors because of this too. A couple of examples follow:  Ask a question  Share some useful information
  9. 9. QUESTIONS Single update via FB – auto-feed to A simple question can work Twitter – creates conversations
  13. 13. SAVE INTERACTIONS AND RE-USE Handy tools:  Google Chrome Browser + Add-on “Awesome Screen Shot” – can screen print and annotate with arrows, text, comments  Make sure you use the „blur‟ tool to blank out names of individuals who may not want to be shown  Google Chrome Browser + Add-on “Hootlet for Hootsuite” – for creating Tweets from browsing  Save articles you find for later: Evernote Web clipper for Google Chrome – can also send interesting things by email  – use to change photographs – add text, make Facebook banners
  14. 14. A NOTEBOOK? All the digital ways of organising your content can leave you baffled – you could just try writing things in a notebook! But remember to take the ideas and add to a plan at some point…
  15. 15. KEEP PLANNING, AND REFINING THE PLAN Work out how to get more from a single piece of content by sharing it in different ways  E.g. A recipe – could form the basis of an article  Could be a video  Could be a series of photographs or a finished dish  Photo album on Facebook  Instagram pic  Board on Pinterest  Share in groups on Flickr  Link to Facebook  Series of Tweets
  16. 16. GET BUSY, GET SOCIAL •Twitter!/SusanMcNaughton •Facebook: •Web: •LinkedIn: