STRATEGY FOR WEBSITE Moved to Wordpress site in 2012 Displays Facebook Updates in side-bar Multi-page to allow us to change information quickly and promote participants Header image includes logo with dates for next Festival Volunteer authors can add articles Twitter stream on Website Sign-up form for following too
STRATEGY FOR FACEBOOK Content-rich, with lots of varied updates photographs questions recipe links Promote other events in the area ‘Like’ other events and local businesses Encourage others to participate via the page
STRATEGY FOR TWITTER Say something interesting to encourage followers Post links to new content created on Facebook, to encourage more people to join us there Post links to articles created on the Website Be conversational with others in a friendly ‘voice of the Festival’ Promote local events and local businesses Follow people who are interested in food Join in relevant Twitter conversations Encourage visits to website Answer questions
STRATEGY FOR FLICKR Set up a group where Flickr users can share photographs taken at the Crail Food Festival Encourage people to join by publicising existence of the group via our Twitter page Use the photographs for promotion, crediting the creators
CRAIL FOOD FESTIVAL - YOUTUBE We don’t yet have a YouTube Channel for Crail Food Festival – this is just a playlist
STRATEGY FOR YOUTUBE In 2011 and 2012 we did not have sufficient content to merit a Crail Food Festival YouTube channel Collation of video content curated by Susan McNaughton on her channel: http://www.youtube.com/playlist?list=PL449032723 249808E&feature=plcp We now have 16 videos about Crail Food Festival – may be time to create a channel?
HOW DO PEOPLE FIND US ON-LINE? Every web presence encourages visits to others (linking) Traditional marketing still used too Posters (have our Website, Facebook & Twitter on) Flyers (have our Website, Facebook & Twitter on) Press – some articles written about us Press advertising in local papers
WHO HELPED US? Facebook – Admins Eileen Wood Finlay Kerr Graham Anderson Susan McNaughton Twitter Susan McNaughton Derek Swan @Hungry_Swan
WHO CREATED CONTENT? ‘Blog’ posts Chiara Pannozzo – author of the ‘Wine and Olives’ blog has helped for 2 years, with interviews published on Crail Food Festival website Phil Cook – author of the ‘Philly’s Food World’ blog who devised a recipe, interviewed a local restauranteur and blogged about it as well as making a video Victoria Pitkin – author of ‘21st Century Urban Housewife’ blog wrote about her visit to Crail Food Festival Fi – author of ‘Made by Fi’ blog wrote about her visit to Crail Food Festival
WHO CREATED CONTENT - 2 Sandy Stevenson – created video content in 2011 As @TourScotland he has over 42,000 followers Explore St Andrews – created video content in 2012, interviewing Chris Walker and also featuring the Crail Skiff Douglas Baird – created video content in 2012 As @BairdTravels he has over 5,000 followers
WHAT ARE WE NOT YET DOING? Emailing newsletters We collected a list of attendees at 2012 Festival, but we don’t yet have a system for emailing Good signage Attracting ‘passing trade’ Directing people round Crail once they’re here for the Festival Publicising/working our Flickr presence Pinterest – could be great for building pages of photographs about Crail Google+
WHAT DO WE NEED FOR 2013? Photographs! People who share – via Twitter, Facebook, Google+ Bloggers – people who write about Crail Interested foodies Videos – inc. making video from still photos Local businesses who want to learn the skills Never to late to join in the fun!
Presented by: Susan McNaughton16 November 2012 – Crail, FifeProviding social media services for Festivalsand EventsMore @SusanMcNaughtonhttp://www.susanmcnaughton.comEmail: firstname.lastname@example.org