Social Media for Crail Food Festival 2013

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Presentation to business group and volunteers in Crail about the social media in use for Crail Food Festival as we enter our third year.

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Social Media for Crail Food Festival 2013

  1. 1. CRAIL FOOD FESTIVAL 2013Using Social Media to Promote a Festival
  2. 2. CRAIL FOOD FESTIVAL - WEBSITE
  3. 3. STRATEGY FOR WEBSITE Moved to Wordpress site in 2012 Displays Facebook Updates in side-bar Multi-page to allow us to change information quickly and promote participants Header image includes logo with dates for next Festival Volunteer authors can add articles Twitter stream on Website Sign-up form for following too
  4. 4. CRAIL FOOD FESTIVAL - FACEBOOK
  5. 5. STRATEGY FOR FACEBOOK  Content-rich, with lots of varied updates  photographs  questions  recipe links  Promote other events in the area  ‘Like’ other events and local businesses  Encourage others to participate via the page
  6. 6. CRAIL FOOD FESTIVAL - TWITTER
  7. 7. STRATEGY FOR TWITTER  Say something interesting to encourage followers  Post links to new content created on Facebook, to encourage more people to join us there  Post links to articles created on the Website  Be conversational with others in a friendly ‘voice of the Festival’  Promote local events and local businesses  Follow people who are interested in food  Join in relevant Twitter conversations  Encourage visits to website  Answer questions
  8. 8. CRAIL FOOD FESTIVAL - FLICKR
  9. 9. STRATEGY FOR FLICKR  Set up a group where Flickr users can share photographs taken at the Crail Food Festival  Encourage people to join by publicising existence of the group via our Twitter page  Use the photographs for promotion, crediting the creators
  10. 10. CRAIL FOOD FESTIVAL - YOUTUBE We don’t yet have a YouTube Channel for Crail Food Festival – this is just a playlist
  11. 11. STRATEGY FOR YOUTUBE  In 2011 and 2012 we did not have sufficient content to merit a Crail Food Festival YouTube channel  Collation of video content curated by Susan McNaughton on her channel: http://www.youtube.com/playlist?list=PL449032723 249808E&feature=plcp  We now have 16 videos about Crail Food Festival – may be time to create a channel?
  12. 12. HOW DO PEOPLE FIND US ON-LINE?  Every web presence encourages visits to others (linking)  Traditional marketing still used too  Posters (have our Website, Facebook & Twitter on)  Flyers (have our Website, Facebook & Twitter on)  Press – some articles written about us  Press advertising in local papers
  13. 13. WHO HELPED US?  Facebook – Admins  Eileen Wood  Finlay Kerr  Graham Anderson  Susan McNaughton  Twitter  Susan McNaughton  Derek Swan @Hungry_Swan
  14. 14. WHO CREATED CONTENT?  ‘Blog’ posts  Chiara Pannozzo – author of the ‘Wine and Olives’ blog has helped for 2 years, with interviews published on Crail Food Festival website  Phil Cook – author of the ‘Philly’s Food World’ blog who devised a recipe, interviewed a local restauranteur and blogged about it as well as making a video  Victoria Pitkin – author of ‘21st Century Urban Housewife’ blog wrote about her visit to Crail Food Festival  Fi – author of ‘Made by Fi’ blog wrote about her visit to Crail Food Festival
  15. 15. WHO CREATED CONTENT - 2  Sandy Stevenson – created video content in 2011  As @TourScotland he has over 42,000 followers  Explore St Andrews – created video content in 2012, interviewing Chris Walker and also featuring the Crail Skiff  Douglas Baird – created video content in 2012  As @BairdTravels he has over 5,000 followers
  16. 16. WHAT ARE WE NOT YET DOING?  Emailing newsletters  We collected a list of attendees at 2012 Festival, but we don’t yet have a system for emailing  Good signage  Attracting ‘passing trade’  Directing people round Crail once they’re here for the Festival  Publicising/working our Flickr presence  Pinterest – could be great for building pages of photographs about Crail  Google+
  17. 17. WHAT DO WE NEED FOR 2013?  Photographs!  People who share – via Twitter, Facebook, Google+  Bloggers – people who write about Crail  Interested foodies  Videos – inc. making video from still photos  Local businesses who want to learn the skills  Never to late to join in the fun!
  18. 18. Presented by: Susan McNaughton16 November 2012 – Crail, FifeProviding social media services for Festivalsand EventsMore @SusanMcNaughtonhttp://www.susanmcnaughton.comEmail: susan@susanmcnaughton.com

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