Promoting your Facebook page for festivals and events
PROMOTING YOUR FACEBOOK PAGEPresentation forScottish Borders Council – December 2012
OFF-LINE WAYS TO PROMOTE YOURFACEBOOK PAGE Put your Facebook Page details on all printed materials Include a link to your Facebook Page on Letterhead paper Include details in your Press Releases Print signs and have them visible at your event
PRINTED MATERIALS Make it easy for people to find out more – include the web address for your Facebook page on your leaflets and posters
MAKE SOME BIG SIGNS! Facebook.com/YourEventName
ON-LINE WAYS TO PROMOTE YOURFACEBOOK PAGE Put a link to your Facebook page on your emails Link to your Facebook page from your Website Include a ‘like’ box on your page Post links to your Facebook page on Twitter Visit other pages and post helpful comments on their discussions, acting ‘As Your Page’ Ask your friends!
RUNNING COMPETITIONS Beware! Facebook guidelines are strict around running competitions (Facebook Page Guidelines) You will need to use a competition app such as Wildfire Or you could run the competition on your website, but promote it via Facebook links
HELP WITH SOCIAL MEDIA This training package prepared by Susan McNaughton (http://www.susanmcnaughton.com) Contact: 07742 418388 Email: firstname.lastname@example.org• Twitter https://twitter.com/#!/SusanMcNaughton• Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media• LinkedIn: http://www.linkedin.com/in/SusanMcNaughton