Famous Harbour</li></li></ul><li>Crail Business Environment<br />Crail Pottery attracts 22,000 visitors per annum (Fife Facts 2008)<br />Crail Museum attracts 10,500 visitors per annum (Fife Facts 2008)<br />Crail Golfing Society – Balcomie Links & Craighead<br />Tourism a large part of the Crail economy but large number of small providers<br />In March 2010 a group of local business owners got together to form Crail Business Forum – social event held April 2010<br />By May 2010 a business directory had been collated, printed, distributed in village<br />Copies also available in local shops & listed on AboutCrail.co.uk<br />Large number of tourism related businesses, hotels – guest houses – B&Bs – cafés – self-catering homes – caravan parks<br />Other businesses – tradesmen (17), retailers (19), others (16)<br />
Food Festival Ideas<br />Strong message about eating locally, healthy eating, supporting local shops, reducing food miles<br />Graham Anderson & Finlay Kerr – both guest house owners in Crail - started to plan a food festival<br />Crail Harbour known for seafood but don’t want to restrict festival to seafood<br />Crail already has two festival events:<br />Crail Community Festival (last 2 weeks in July)<br />East Neuk Festival (first 5 days of July)<br />
Festival ideas presented<br />Social evening for business group in September 2010<br />Graham Anderson and Finlay Kerr presented their ideas for a Crail Food Festival<br />Susan McNaughton did a quick presentation on using Social Media to boost business<br />The idea of launching a Crail Food Festival began to take shape<br />Susan wrote a blog post with a summary of ‘where we are’ (Coconuts don’t grow in Crail)<br />
Crail Food Festival publicity<br />This is a new festival event for 2011<br />There is no funding (yet)<br />We need to create a buzz<br />We reserve a domain name www.crailfoodfest.co.uk<br />We set up a Facebook Page – facebook.com/Crail.Food.Festival in Sept 2010<br />We set up a Twitter Account in Sept 2010 twitter.com/CrailFoodFest<br />Local artists at Crail Gallery design a leaflet and copies are printed in late October 2010 – funded by a donor<br />
Crail Food Festival – Facebook wins<br />We started posting updates about the Crail Food Festival and building a ‘following’<br />An early consequence was that a local producer posted this on our Facebook Wall<br />
Crail Food Festival – More Facebook Wins<br />Before long others were joining in<br />
Crail Food Festival – Twitter Wins<br /><ul><li> Accommodation provider gets booking as a direct result of Twitter activity</li></li></ul><li>Crail Food Festival<br />Social media in action<br />Supporting a community event<br />When were you last in Crail?<br />Plan your next visit for 17-19 June 2011<br />
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