Marketingul afiliat in business - Dorin Boerescu (OBF 2011)
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Marketingul afiliat in business - Dorin Boerescu (OBF 2011)

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Marketingul afiliat in business - Dorin Boerescu (OBF 2011) Marketingul afiliat in business - Dorin Boerescu (OBF 2011) Presentation Transcript

  • Cea mai mare retea de marketing afiliat din Romania 100 advertiseri - 6000 afiliati 10.000.000 RON vanzari online generateMarketingul afiliat in business Dorin Boerescu Online Business Forum Brasov 2011
  • “Jumatate din banii cheltuiti pe promovare ii arunc pe fereastra.Problema este ca nu stiu care jumatate.” John Wanamaker parintele publicitatii moderne – wikipedia.org
  • Marketing VanzariProdus $$$$$Pret $$$$$$Promovare $$$$$$$Plasament $$$$$$$$$$$$Obiective complementare, consecutive,relationate dar DIFERITE.
  • Marketing afiliatPromovare platita doar pentru rezultatePerformance marketingExclusiv CPA – cost per action – vanzari sau leaduri (conversii – vanzari, abonari newsletter, completare formular etc.)
  • Cum functioneazaAdvertiser Platforma Afiliati(magazin) (program) afiliereAfiliati: •site-uri care promoveaza oferta advertiserului •primesc un comision pentru conversiile generate (fix, procent)Advertiser: • Ofera un comision procentual din vanzarile generate de catre afiliati sau o suma fixa pentru o actiune bine definita (creare cont, abonare newsletter, completare sondaj etc.)
  • Principii• Platforma de afiliere: • realizeaza trackingul traficului si comenzilor • se ocupa de aspectele legale si financiare (contracte, plati) • Managementul portofoliului de afiliati si advertiseri educare, crestere (numeric si randament) • Studii de piata, tendinte in comportamentul de cumparare, identificare oportunitati
  • Ce poti promova prin marketing afiliatOrice business cu o prezenta online orientata catre rezultate masurabile.
  • Cine foloseste marketingul afiliatGlobal:
  • Cine foloseste marketingul afiliatIn Romania (2Parale)
  • Potential online in Romania 2011• 7,5 milioane utilizatori internet• 1 milion cumparatori online• >300 milioane euro valoare achizitii online• 50 euro valoare medie tranzactie online
  • Cum pornesti un program de marketing afiliat?www.2parale.ro/home/advertiserscriterii:• site orientat preponderent catre conversii online• istorie relevanta• experienta minima in marketing online• rata de conversie
  • Factori care influenteaza succesul unui program de afiliere• Rata de conversie• Aprobarea rapida a comisioanelor• Plata la timp• Dialogul cu afiliatii• Optimizare permanenta
  • Costuri• taxa de setup campanie• comision afiliati• comision 2Parale• alimentare initiala contPlata lunara
  • Cea mai mare retea de marketing afiliat din Romania 100 advertiseri - 6000 afiliati 150.000 conversii10.000.000 RON vanzari online generate Twitter.com/2parale; Facebook.com/2parale Youtube.com/2parale; contact@2parale.ro
  • Multumesc!Dorin Boerescu - CEO 2Parale dorin.boerescu@2parale.ro Twitter.com/boerescuLinkedin.com/dorinboerescu