Fii eficient in afiliere cu AdWords&Facebook Ads
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Fii eficient in afiliere cu AdWords&Facebook Ads

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Fii eficient in afiliere cu AdWords&Facebook Ads Fii eficient in afiliere cu AdWords&Facebook Ads Presentation Transcript

  • Fii eficient in afiliere prin Adwords si Facebook Cristian Ignat
  • Agenda1. Tracking eficient in afiliere2. Unelte si strategii Google Adwords3. Afilierea prin Facebook Ads
  • 1. Tracking eficient in afiliere
  • 1. Tracking eficient in afiliereFolosirea grupurilor in 2Paralehttp://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=NUMEGRUP1,NUMEGRUP2,NUMEGRUP3&redirect_to=http%253A%252F%252Fwww.tuatara.ro
  • 1. Tracking eficient in afiliereExemple de folosire in Adwordshttp://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=TUATARA_ADW_HAINE_BARBATI,TUATARA_ADW_SEARCH&redirect_to=http%253A%252F%252Fwww.tuatara.ro%252FTricouri-c14.htmhttp://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=TUATARA_ADW_HAINE_FEMEI,TUATARA_ADW_SEARCH&redirect_to=http%253A%252F%252Fwww.tuatara.ro%252FTopuri-Fashion-c57.htmst=nume campanie st=display/searchst=nume grup st=remarketing campaignst=cuvant cheie st=laptop/mobile devicest=reclama text
  • 1. Tracking eficient in afiliereExemple de folosire in Facebookhttp://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=TUATARA_FB,TUATARA_FB_BARBATI,TUATARA_FB_BARBATI_21ANI&redirect_to= http%253A%252F%252Fwww.tuatara.ro%252FTricouri-c14.htmhttp://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=TUATARA_FB,TUATARA_FB_FEMEI,TUATARA_FB_21ANI&redirect_to=http%253A%252F%252Fwww.tuatara.ro%252FTopuri-Fashion-c57.htmst=campanie st=relationshipst=sex st=interestst=varstast=reclama text
  • 1. Tracking eficient in afiliere
  • 2. Strategii si unelte Adwords
  • 2. Strategii si unelte Google AdwordsCe este remarketing/retargeting?
  • 2. Strategii si unelte Google Adwords Cum pot folosi remarketing in afiliere?- Remarketing pe categorii- Remarketing pt advertiserul click-uit
  • 2. Strategii si unelte Google AdwordsCum pot folosi remarketing in afiliere? - Remarketing pt advertiseri IT&C
  • 2. Strategii si unelte Google Adwords Cum pot folosi remarketing in afiliere?Cei care fac direct linking ar ar putea sa ruleze un script de remarketing pentru a-iurmari ulterior. Scopul este de a crea o baza de date cu profile in Adwords pe care oputem folosi ulterior pentru mai multi advertiseri.
  • 2. Strategii si unelte Google AdwordsSitelinks in Google Adwords
  • 2. Strategii si unelte Google Adwords Sitelinks in Google Adwords- pretul: Masini de spalat <1,000RON, Masini de spalat 1,000- 2,000RON, Masini de spalat 2,000-3000RON (cautarea masini de spalat)- Tipul produsului: Rochii Online, Bluze Online, Blugi Online, Camasi Online (cautarea haine online)- Beneficii produs: Livrare Rapida, Toate produsele pe stoc, 10% Reducere, Voucher 10RON la Prima Comanda
  • 3. Afiliere prin Facebook Ads
  • 3. Afiliere prin Facebook AdsTracking eficient al campaniei FB
  • 3. Afiliere prin Facebook AdsPromovarea pe interese si categorii prin FB
  • Spor la conversii! cristian.ignat@2parale.ro www.cristianignat.ro