[소셜플랫폼 & 소셜게임 컨퍼런스]소셜게임 시장 어떻게 볼 것인가

소셜 게임 시장 , 어떻게 볼 것인가 2010. 5. 허 진호 네오위즈 ( 사 ) 한국인터넷기업협회

Background
“ 뭐가 소셜 게임이야 ?”
“ Facebook, 글로벌 시장 ?”
“ 세상에 없는 새로운 소셜 게임”
SNS vs. 소셜 게임

“ 뭐가 소셜 게임이야 ?”

Social vs. Game
Casual or non-gamers
Asynchronous
Win-win
Social interactions
…
( 김기웅 @ 소셜게임 파티 http://antilove.egloos.com/4365223)

The magic of virality loop
X : percentage of users who invites (via invitation, feed, & notification)
Y : average number of friends invited
Z : average acceptance rate
If X * Y * Z > 1, then Positive Viral Loop (Snowball Effect)
e.g.
Farming: 40% * 10 * 30% = 1.2
Street Wars: 40% * 60 * 40% = 9.6
“ Virality > 1”

“ Facebook, 글로벌 시장 ?”

Of Top 25 companies by DAU,

“ 세상에 없는 새로운 소셜 게임”

http://www.socialtimes.com/2010/03/top-5-facebook-game-models-that-started-outside-of-facebook/

Origin of farming games
Happy Farm (5 Minutes)

Origin of aquarium games
Happy Aquarium (Happy Elements)

Which social games? Female Male Student White collar SLG SIM EDU SIM: simulation farming, fishing EDU: education Pet society SLG: strategy Mafia war Gain users with simulation game, and monetize with education game and strategy game

SNS vs. 소셜 게임

Social game driving SNS growth User relation Weak Strong US Myspace Facebook, #1 in 4y UK Bebo Facebook, #1 in 2y France Skyrock Facebook, #1 in 1y Taiwan Wretch( 無名小站 ) Facebook, #1 in 1y China 51 Kaixin001, #1in 2y Japan Ameba Mixi #1 Korea Cyworld ???

Social games driving revenue, too

http://2ndfinger.com	1148
http://www.2ndfinger.com	331
http://www.slideshare.net	102
http://ep.t3.co.kr	40
http://www.hanrss.com	12
http://intra.d2.co.kr	8
http://static.slidesharecdn.com	3
http://intra.oniontech.com	1
http://feeds2.feedburner.com	1
file://	1

[소셜플랫폼 & 소셜게임 컨퍼런스]소셜게임 시장 어떻게 볼 것인가

by Bosnag-Kim

Accessibility

Categories

Upload Details

Usage Rights

10 Embeds 1,647

Statistics

[소셜플랫폼 & 소셜게임 컨퍼런스]소셜게임 시장 어떻게 볼 것인가 Presentation Transcript