Realtor Com Marketing Presentation

Heather Lawson, Broker Internet Facts and Figures Keller Williams Realty Signature Heather Lawson, Broker www.2ModAgents.com 815-703-5166

Heather Lawson

Most Agents Only Market “TO” Home Sellers

I Market “FOR” Home Sellers

Most Agents merely “POST” your listing

I “HOST” your home to the largest audience of home buyers online

Your Home Deserves Featured Marketing on REALTOR.com ®

The Importance of Online Marketing

Home buyers use the Internet to search for a home more than any other media.

Home buyers say the two most important features are photos and detailed descriptions .

Buyers are nearly 5 times more likely to find the home they purchase online rather than in the newspaper.*

Source: 2006 National Association of REALTORS ® Profile of Home Buyers and Sellers

Why I Market Properties Online More consumers are searching online* Internet 1995 1997 1999 2001 2003 2004 2005 2006 * Source: The 2002-2006 NAR Profile of Home Buyers and Sellers

I Will Market Your Home on These Web Sites *Subject to change

Consumers Spend More Time on REALTOR.com ® *Net Ratings – based on reporting of the time online users spent during Sept 2006 on REALTOR.com® and other comparable real estate listing aggregation sites and excluding sites of franchisors/brokerages . Percent of Time Spent Searching on Comparable Real Estate Aggregation Sites *

More Consumers Search REALTOR.com ® Source: Media Metrix average for 2006 for select real estate aggregation sites Total Unique Users Per Month

How would you like your home marketed? Online Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable us to provide your home with the exposure it deserves. Print

How I will market your home online

I am a Local Specialist Online Home buyers will see your home on www.2ModAgents.biz Our company’s Web site and my personal Web site at www.2ModAgents.com Other sites your listing will be displayed: Trulia.com, Zillow.com, HomeGain.com, Yahoo! Real Estate, Google Base, Cyberhomes, Point2Homes, Frontdoor, Homescape, Craigslist, Backpage, Hotpads, TheRealEstateBook, Oodle, Vast, CLRSearch, TheHousingPages, Kazork, HomesZ

I Will Showcase Your Home on REALTOR.com ® By listing with me, your home will be on REALTOR.com ® . The door will be opened to millions of online consumers actively looking to purchase.

Benefits:

• I will add what consumers want most - photos

I will create a custom property description

Buyers can inquire about your home 24/7 via email, phone or fax

Tracking Traffic to Your Home I will show you how often your home was “shown” on the real estate site where more potential buyers go to find a home, REALTOR.com ®

My Online Marketing Pledge

I will feature your home on the #1 real estate site* so it can be seen first and get as much as 500%** more exposure

I will submit your property to multiple Web sites on the Internet including REALTOR.com ® with up to 25 multiple photos in marketing your property online

Each online listing will include detailed information about your property for buyers to view

Each online listing will include detailed neighborhood information including schools

Each site that features your property will include multiple ways to inquire about your property

Inquires about your property will be responded to in a timely manner

Heather Lawson *Media Metrix, 2005. **Based on Homestore Inc.’s internal analysis for October 2005 – January 2006, average measure of property showings with Featured Homes versus property showings for non-Showcase Listings