Profile of Home Buyer Preferences - Presentation Transcript
NATIONAL ASSOCIATION OF REALTORS®
Profile of Buyers’
Home Feature
Preferences
2007
2007 OFFICERS
President
Pat V. Combs, ABR, CRS, GRI, PMN NATIONAL ASSOCIATION
President-Elect OF REALTORS®
Richard F. Gaylord, CIPS, CRB, CRS,
GRI The Voice For Real Estate
First Vice President The NATIONAL ASSOCIATION OF REALTORS®, “The Voice for Real Estate,”
Charles McMillan, GRI is America’s largest trade association, representing more than 1.3 million
Treasurer members, including NAR’s institutes, societies and councils, involved in all
Bruce F. Wolf aspects of the real estate industry. NAR membership includes brokers,
salespeople, property managers, appraisers, counselors and others engaged
Immediate Past President
in both residential and commercial real estate.
Thomas M. Stevens, CRB, CRS, GRI
Vice President & Liaison to The term REALTOR® is a registered collective membership mark that
Committees identifies a real estate professional who is a member of the NATIONAL
PeggyAnn McConnochie, E-Pro, GRI ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.
Vice President & Liaison to
Government Affairs Working for America's property owners, the National Association provides a
Monty D. Newman, GRI facility for professional development, research and exchange of information
Executive Vice President/CEO among its members and to the public and government for the purpose of
Dale Stinton, CAE, CPA, CMA, RCE preserving the free enterprise system and the right to own real property.
NATIONAL ASSOCIATION OF REALTORS ®
CONTENTS
Introduction ................................................................................................... 4
Highlights .........................................................................................................5
Chapter 1: Characteristics of Home Purchased ...........................6
Chapter 2: Searching for a Home ..................................................... 19
Chapter 3: Home Improvement and Remodeling.................... 46
Chapter 4: Home Purchase, Investment, and Financing ...... 56
Methodology .............................................................................................. 65
List of Exhibits ............................................................................................. 66
A u g u s t 2007
2007 PROFILE OF BuyERS’
HOME FEATuRE PREFERENCES
INTROduCTION
P
u R C H A S I N g A H O M E I N v O Lv E S C O u N T L E S S d E C I S I O N S A B O u T F I N A N C I N g
options, where to buy, and the specific features and amenities buyers value
most in a home. Many of the preferences are related to the buyer’s age and
income — younger buyers just purchasing their first home or older buyers
looking to trade down perhaps in anticipation of retirement. Other features
in a home are embraced by most home buyers of all ages, while still other
preferences depend on how long the buyer expects to remain in their home.
The desirability of some features is also reflected in the buyer’s choice of a
new or previously owned home.
Once a home purchase is completed, many buyers invest in their home
by upgrading kitchens and bathrooms, replacing appliances or adding
landscaping. differences in the types of improvements are evident between
those buyers who purchased newer and older homes or those that expect
to own their home for a number of years or only a short period of time. Home
improvements not only add value to the home that can often be recaptured
upon sale, but also enhance the desirability of the home for the new owner.
To more accurately assess these variations in preferences for home features
and the types of home improvements buyers undertake, the NATIONAL
ASSOCIATION OF REALTORS® conducted a survey of home buyers who
purchased a home in the period from late 2005 to early 2007. The survey
gathered information about those features that buyers considered very
important when searching for a home and whether or not these features
were present in the home they purchased. The survey also queried recent
buyers about the home improvements that they undertook during the first
three months following the purchase.
The information gathered from this survey confirms many of the observations
that real estate professionals make each day when working with home
buyers. More importantly, however, the information gleaned from this survey
provides insights into the priorities of home buyers. This information can
be used by REALTORS® and other real estate professionals to assist home
buyers who are searching for a home, including first-time buyers or buyers
transitioning to a new location. The analysis in this report will also help home
Paul C. Bishop, Ph.D
sellers and real estate professionals evaluate the desirability of various
Harika “Anna” Barlett
Jessica Lautz features when marketing a home for sale.
NatioNal associatioN of RealtoRs ®
HigHligHts
CHARACTERISTICS OF HOME PURCHASED
n The typical home purchased during the survey period was 12 years old, 1,840
square feet in size, and had three bedrooms and two bathrooms.
n First-time buyers typically purchased smaller and older homes than repeat buyers
and were more likely to purchase a home in an urban/central city area.
n More than 80 percent of homes purchased had central air conditioning and
garages, and less than half had basements.
n More than 90 percent of home buyers were satisfied with the home they
purchased, and nearly two-thirds of all buyers were very satisfied.
SEARCHING FOR A HOME
n Nearly four out of five home buyers worked with a real estate agent to purchase
their home.
n When searching for a home, the most desired features were central air
conditioning, an oversized garage, a walk-in closet, and a backyard or play area.
The most desired rooms/spaces were garages, living rooms and laundry rooms.
n Repeat buyers placed more importance than first-time buyers on almost all home
features.
n Home buyers that purchased a home without a desired feature or room would be
willing to pay extra for central air conditioning (typically $1,880), two or more full
bathrooms (typically $2,040) and hardwood floors (typically $1,900).
n Over 90 percent of recent home buyers thought energy efficiency was an
important consideration when searching for a home to purchase.
n When comparing the home they recently purchased to their ideal or preferred
home, most home buyers were satisfied with regard to their home’s age, overall
size, size of the kitchen, number of bedrooms and bathrooms, and closet and
storage space.
HOME IMPROVEMENT AND REMODELING
n About six-in-ten recent home buyers took on remodeling or home improvement
projects within three months of their home purchase.
n The typical buyer spent $4,350 on home improvement projects within the first
three months of buying their home. Repeat buyers spent more than first-time
buyers.
n Nearly half of home buyers remodeled or made improvements to their kitchen,
and close to half remodeled or improved a bathroom in the first three months
following the home purchase.
HOME PURCHASE, INVESTMENT, AND FINANCING
n The median home price was $205,000, and over 90 percent of home buyers
used a mortgage to finance their home purchase.
n Over half of home buyers believe their home has high investment potential.
n Older buyers are more optimistic about their home’s investment potential; more
than 60 percent of buyers 55 or older rate their home’s investment potential as
high.
2007 pRofile of buyeRs’
Home featuRe pRefeReNces
cHapteR I cHaRacteRistics of Home puRcHased
H
o m e b u y e R s va R y i N a g e , fa m i ly c o m p o s i t i o N , H o u s e H o l d i N c o m e ,
and numerous other individual characteristics. as buyers differ, their home
choices, square footage, age of home, and home feature preferences
vary. younger, first-time buyers, for example, often reveal much different
priorities in their home purchase than older, repeat buyers. chapter 1
addresses many of the differences in home preferences and differences
among home buyers.
Buyers in the younger age groups tend to
purchase progressively larger homes, plateauing at
middle age...
For three-quarters of first-time buyers,
the desire to own a home and establish
their own household was the primary
motivating factor underlying their home
purchase.
NATIONAL ASSOCIATION OF REALTORS ®
Exhibit 1-1
SIZE OF HOME PURCHASED SIZE OF HOME PURCHASED
The typical recently purchased home (Percentage Distribution)
was 1,840 square feet in size. The 35
majority of buyers purchased homes that
31%
were between 1,000 and 2,000 square 30
feet while one in 10 purchased a home
that was at least 3,000 square feet. 25
23%
The typical first-time home buyer
purchased a home about 500 square 20
18%
feet smaller than the typical repeat
buyer, reflecting the much larger share 15
of first-time buyers that purchased 11%
homes smaller than 1,500 square feet. 10
New homes are typically bigger than 6%
7%
previously owned homes with nearly one 5
3%
in five new-home buyers purchasing a 2%
home larger than 3,000 square feet. *
0
500 501 to 1,001 to 1,501 to 2,001 to 2,501 to 3,001 to 3,501 to 4,001
sq ft 1,000 1,500 2,000 2,500 3,000 3,500 4,000 sq ft
or less sq ft sq ft sq ft sq ft sq ft sq ft sq ft or more
* Less than one percent
Exhibit 1-2
SIZE OF HOME PURCHASED
(Percentage Distribution) Buyers of:
All first-time repeat New Previously
Buyers Buyers Buyers Homes owned Homes
500 sq ft or less * 1% * * *
501 to 1,000 sq ft 6 11 3 2 7
1,001 to 1,500 sq ft 23 35 16 16 26
1,501 to 2,000 sq ft 31 33 29 29 31
2,001 to 2,500 sq ft 18 12 21 20 17
2,501 to 3,000 sq ft 11 5 14 16 9
3,001 to 3,500 sq ft 7 2 10 10 6
3,501 to 4,000 sq ft 3 * 4 5 2
4,001 sq ft or more 2 * 3 3 1
Median size (sq ft) 1,840 1,540 2,040 2,080 1,760
* Less than one percent
2007 PROFILE OF BuyERS’ CHAPTER 1: CHARACTERISTICS OF HOMES PuRCHASEd
HOME FEATuRE PREFERENCES
SIZE OF HOME BY REGION areas of the country. The typical home population densities in many urbanized
Due, in part, to greater availability of purchased in the South was 1,900 areas, more than one in 10 home buyers
buildable land and a generally newer square feet, about 100 square feet in the Northeast purchased homes
housing stock, homes in the South larger than the typical home purchased smaller than 1,000 square feet.
are typically larger than homes in other in other regions. Reflecting higher
Exhibit 1-3
SIZE OF HOME PURCHASED, BY REGION
(Percentage Distribution)
All HoMes iN tHe: siNgle-fAMily HoMes iN tHe:
All Homes Northeast Midwest south West Northeast Midwest south West
500 sq ft or less * 1% * * * * * * *
501 to 1,000 sq ft 6 10 6 4 8 6 6 3 3
1,001 to 1,500 sq ft 23 22 25 20 27 21 21 17 22
1,501 to 2,000 sq ft 31 29 33 32 27 27 34 32 28
2,001 to 2,500 sq ft 18 17 18 18 18 17 18 19 22
2,501 to 3,000 sq ft 11 12 10 12 9 15 12 13 11
3,001 to 3,500 sq ft 7 8 5 8 7 10 6 9 8
3,501 to 4,000 sq ft 3 2 2 4 3 2 2 5 3
4,001 sq ft or more 2 1 1 2 3 1 2 2 3
Median size (sq ft) 1,840 1,800 1,790 1,900 1,790 1,930 1,850 1,970 1,940
* Less than one percent
The typical first-time buyer purchased
a home about 500 square feet
smaller than the typical repeat buyer...
NATIONAL ASSOCIATION OF REALTORS ®
SIZE AND AGE OF HOME in size. Homes built most recently are feet. Less than 5 percent of recently
Homes have become progressively typically greater than 2,000 square feet purchased homes built in the last 20
larger over the past 50 years. The typical in size. Fourteen percent of recently years were smaller than 1,000 square
recently purchased home built at least purchased homes built before the mid- feet.
50 years ago was 1,580 square feet 1950s were smaller than 1,000 square
Exhibit 1-4
SIZE OF HOME PURCHASED, BY AGE OF HOME
(Percentage Distribution)
Age of HoMe
All Homes one year or less 2 to years to 10 years 11 to 20 years 21 to 0 years 1 to 0 years 1 or more years
500 sq ft or less * * * * * * * 1%
501 to 1,000 6 2 3 1 5 8 10 13
sq ft
1,001 to 1,500 23 15 22 17 24 34 29 30
sq ft
1,501 to 2,000 31 30 25 31 33 28 33 34
sq ft
2,001 to 2,500 18 19 24 24 18 14 17 11
sq ft
2,501 to 3,000 11 16 9 16 8 9 6 6
sq ft
3,001 to 3,500 7 10 10 7 7 3 2 4
sq ft
3,501 to 4,000 3 5 6 2 2 1 2 *
sq ft
4,001 sq ft or 2 3 1 3 1 2 * *
more
Median size 1,840 2,100 2,010 2,030 1,810 1,640 1,670 1,580
(sq ft)
* Less than one percent
10 2007 PROFILE OF BuyERS’ CHAPTER 1: CHARACTERISTICS OF HOMES PuRCHASEd
HOME FEATuRE PREFERENCES
Exhibit 1-5
SIZE OF HOME PURCHASED BY SIZE OF HOME PURCHASED, BY HOUSEHOLD COMPOSITION
HOUSEHOLD COMPOSITION (Percentage Distribution)
Married couple households typically HouseHold CoMPositioN
purchase larger homes (2,020 square All single single Married unmarried
Buyers Male female Couple Couple other
feet) than other buyers. Unmarried
500 sq ft or less * 1% * * 1% *
couples frequently purchase homes
501 to 1,000 sq ft 6 10 13 3 10 10
somewhat smaller (1,720 square feet),
1,001 to 1,500 sq ft 23 31 35 18 25 30
followed by single males (1,600 square
1,501 to 2,000 sq ft 31 39 33 29 31 30
feet) and single females (1,530 square 2,001 to 2,500 sq ft 18 10 10 21 19 20
feet). 2,501 to 3,000 sq ft 11 5 4 14 9 *
3,001 to 3,500 sq ft 7 2 3 9 3 3
3,501 to 4,000 sq ft 3 * * 4 1 7
4,001 sq ft or more 2 * 1 2 1 *
Median size (sq ft) 1,840 1,600 1,530 2,020 1,720 1,670
* Less than one percent
Married couple households typically
purchase larger homes (2,020 square
feet) than other buyers.
NATIONAL ASSOCIATION OF REALTORS ® 11
Exhibit 1-6
CHARACTERISTICS OF HOME CHARACTERISTICS OF HOMES PURCHASED
PURCHASED Buyers of:
While the typical home purchased All first-time repeat New Previously
Buyers Buyers Buyers Homes owned Homes
was 1,840 square feet and 12 years old,
size of home (median sq ft) 1,840 1,540 2,040 2,080 1,760
first-time buyers bought homes that were
Age of home (median years) 12 23 9 1 24
smaller and older than homes purchased 1 year or less 28% 19% 33% 96% 2%
by repeat buyers. First-time buyers are 2 to 5 years 10 7 11 4 12
somewhat more likely than repeat buyers 6 to 10 years 10 9 11 N/A 15
to purchase a one-level home. Among all 11 to 20 years 12 11 13 N/A 17
recent buyers, the typical home had three 21 to 30 years 12 14 11 N/A 17
bedrooms and two baths. Repeat buyers 31 to 50 years 12 14 11 N/A 17
and those who purchased new homes 51 or more years 15 24 10 N/A 20
more frequently reported having homes Levels (median) 2 1 2 2 2
with half baths. The majority of recent One 47% 51% 45% 45% 48%
buyers reported their home had at least two 44 40 47 49 42
one fireplace. three or more 9 10 8 6 9
Bedrooms (median) 3 3 3 3 3
Less than half of home buyers
One 2% 3% 1% 1% 2%
purchased a home with a basement.
two 16 22 13 14 17
Among those who had basements, most
three 48 56 44 40 51
were unfinished. Central air conditioning
Four 26 15 33 33 23
and garages were present in more than
Five or more 8 4 10 11 6
80 percent of homes purchased.
Full bathrooms (median) 2 2 2 2 2
One 24% 38% 15% 6% 31%
two 58 55 60 65 56
three or more 18 6 24 30 13
Half bathrooms (median) 0 0 1 1 0
None 51% 59% 47% 47% 53%
One 46 39 50 51 44
two or more 3 * 1 * *
Fireplaces (median) 1 1 1 1 1
None 36% 48% 29% 31% 38%
One 57 47 62 62 54
two 6 3 7 5 6
three or more 2 1 2 1 2
Central air conditioning 83% 76% 87% 94% 79%
garage 82% 73% 88% 93% 78%
Basement 41% 42% 41% 29% 46%
Finished 14 13 15 9 16
Partially finished 9 10 9 3 12
unfinished 18 20 17 17 19
Previously owned 71% 80% 66% * 100%
* Less than one percent
12 2007 PROFILE OF BuyERS’ CHAPTER 1: CHARACTERISTICS OF HOMES PuRCHASEd
HOME FEATuRE PREFERENCES
Exhibit 1-7
CHARACTERISTICS OF HOME CHARACTERISTICS OF HOMES PURCHASED,
BY AGE OF HOME BUYER BY AGE OF HOME BUYER Age of HoMe Buyer
Most preferences of home buyers All or
Buyers 1-2 2- - - - - older
vary in a consistent manner with their
size of home (median sq ft) 1,840 1,450 1,710 2,000 1,970 1,880 1,890 1,620
age. Buyers in the younger age groups
Age of home (median years) 12 25 18 11 11 8 10 9
tend to purchase progressively larger 1 year or less 28% 13% 23% 30% 28% 37% 34% 33%
homes, plateauing at middle age followed 2 to 5 years 10 9 10 9 11 9 8 13
by the purchase of smaller homes 6 to 10 years 10 13 10 12 11 8 10 9
among older age groups. Additionally, 11 to 20 years 12 8 10 12 11 14 24 22
older buyers more frequently buy newer 21 to 30 years 12 15 15 11 13 9 8 11
homes. Thirteen percent of home buyers 31 to 50 years 12 13 12 12 15 10 11 13
aged 18 to 24 purchased a home that 51 or more years 15 28 20 15 12 12 4 *
was less than a year old, while more than Levels (median) 2 2 2 2 2 1 1 1
one-third of buyers 55 or older bought a One 47% 46% 49% 33% 46% 56% 66% 80%
home that was less than a year old. two 44 44 43 57 42 37 29 18
The majority of home buyers 54 years three or more 9 10 8 10 12 7 4 2
Bedrooms (median) 3 3 3 3 3 3 3 3
old or younger purchase homes with at
One 2% 3% 3% 2% 1% 1% 3% 7%
least two levels while older buyers more
two 16 30 17 11 13 18 23 35
frequently purchase a single-level home.
three 48 50 52 40 48 50 51 44
The age of buyers has little influence on
Four 26 11 21 36 30 25 18 11
the number of bedrooms or bathrooms
Five or more 8 7 6 11 8 6 5 2
in a home. Home buyers who are aged
Full bathrooms (median) 2 2 2 2 2 2 2 2
18 to 24 were less likely to purchase a One 24% 46% 31% 20% 22% 17% 14% 11%
home with a fireplace compared to older two 58 52 56 56 57 62 67 77
buyers. three or more 18 3 13 24 21 21 19 11
Half bathrooms 0 0 0 1 0 0 0 0
None 51% 57% 54% 44% 50% 54% 56% 70%
One 46 40 44 53 46 44 41 30
two or more 3 3 1 3 4 2 3 *
Fireplaces (median) 1 0 1 1 1 1 1 1
None 36% 60% 42% 32% 32% 34% 25% 43%
One 57 36 53 59 59 60 65 54
two 6 2 4 7 7 5 10 4
three or more 2 2 1 2 2 2 * *
Central air conditioning 83% 74% 81% 82% 82% 87% 91% 98%
garage 82% 64% 77% 87% 86% 86% 90% 80%
Basement 41% 41% 45% 44% 44% 35% 33% 30%
Finished 14 6 14 15 16 13 13 4
Partially finished 9 5 12 9 10 8 5 16
unfinished 18 30 19 21 18 14 15 10
Previously owned 71% 85% 76% 71% 69% 64% 65% 63%
* Less than one percent
NATIONAL ASSOCIATION OF REALTORS ® 1
Exhibit 1-8
TYPE OF HOME PURCHASED TYPE OF HOME PURCHASED
Eighty-two percent of home buyers (Percentage Distribution) Buyers of:
reported purchasing a detached All first-time repeat New Previously
Buyers Buyers Buyers Homes owned Homes
single-family home. First-time buyers
Detached single-family 82% 78% 85% 81% 83%
more frequently purchase condos home
or townhouses than repeat buyers. townhouse/row house 7 8 6 7 6
Repeat buyers and those who purchase Apartment/condo in 5 8 3 5 5
previously owned homes are more likely building with 5 or more
units
to buy a detached single family home.
Duplex/apartment/con- 5 5 4 5 5
do in 2 to 4 unit building
Exhibit 1-9
TYPE OF HOME PURCHASED TYPE OF HOME PURCHASED, BY REGION
BY REGION (Percentage Distribution)
Like square footage, the type of home HoMes iN tHe:
purchased varies by region. Due to All Homes Northeast Midwest south West
factors such as the characteristics of the Detached single-family home 82% 75% 82% 86% 81%
existing stock of homes and population townhouse/row house 7 10 5 6 7
density, those who purchase homes in Apartment/condo in building 5 7 4 3 6
with 5 or more units
the Northeast are more likely to report
Duplex/apartment/condo in 2 5 6 8 3 4
buying a townhouse or row house (10 to 4 unit building
percent) than buyers in other regions.
Home buyers in the South are more likely
than buyers in other regions to purchase
detached single-family homes (86
percent).
1 2007 PROFILE OF BuyERS’ CHAPTER 1: CHARACTERISTICS OF HOMES PuRCHASEd
HOME FEATuRE PREFERENCES
Exhibit 1-10
TYPE OF HOME PURCHASED TYPE OF HOME PURCHASED, BY AGE OF HOME BUYER
AND AGE OF BUYER (Percentage Distribution)
Age of HoMe Buyer
Compared with their older
counterparts, younger home buyers less All or
Buyers 1-2 2- - - - - older
frequently purchase a detached single-
Detached single- 82% 72% 82% 87% 85% 81% 79% 60%
family home. Among the younger age family home
cohorts, the percent that purchase a townhouse/row 7 13 7 5 7 7 6 15
detached single-family home rises along house
Apartment/condo 5 6 7 4 3 3 6 5
with age, but declines among buyers 55
in building with 5
and older. Home buyers 75 or older are or more units
more likely than others to purchase a Duplex/apart- 5 8 4 3 4 7 6 16
ment/condo in 2
home in a duplex/apartment/condo in a to 4 unit building
2 to 4 unit building (16 percent). Buyers
18 to 24 years old and those 75 or older
more often purchase a townhouse or
row house (13 percent and 15 percent,
respectively) than other age groups.
Exhibit 1-11
TYPE OF HOME PURCHASED TYPE OF HOME PURCHASED, BY HOUSEHOLD COMPOSITION
BY HOUSEHOLD COMPOSITION (Percentage Distribution)
HouseHold CoMPositioN
While 82 percent of all buyers
purchased a detached single-family single single Married unmarried
All Buyers Male female Couple Couple other
home, there is considerable variation
Detached single-family 82% 64% 66% 89% 84% 68%
across households of different types. home
More than one-in-five single males townhouse/row house 7 13 14 4 6 14
purchased a condo and more than Apartment/condo in 5 11 9 3 5 5
building with 5 or more
one in 10 purchased a townhouse or
units
row house. Fourteen percent of single Duplex/apartment/ 5 10 8 3 4 11
females purchased a townhouse or row condo in 2 to 4 unit
building
house and 17 percent of single females
bought a condo. Nearly 90 percent
of married couples and 84 percent of
unmarried couples purchased detached
single-family homes.
NATIONAL ASSOCIATION OF REALTORS ® 1
Exhibit 1-12
LOCATION OF HOMES LOCATION OF HOMES PURCHASED
PURCHASED (Percentage Distribution)
The majority of buyers purchase
homes located in suburban areas (53
percent). One in five buyers bought Resort/Recreation area
Rural area
1%
homes in a small town, 15 percent in 10%
urban/central cities and 10 percent in
rural areas. A small percentage of buyers
Urban/
bought homes in resort/recreation areas. Central city
Sixty percent of buyers who 15%
purchased new homes did so in
suburban areas compared with 50
percent who purchased previously
owned homes. First-time home buyers
are more likely to purchase a home in an
urban/central city than repeat buyers.
Suburb/
Small town Subdivision
20% 53%
Exhibit 1-13
LOCATION OF HOMES PURCHASED
(Percentage Distribution)
Buyers of:
All first-time repeat New Previously
Buyers Buyers Buyers Homes owned Homes
suburb/subdivision 53% 51% 54% 60% 50%
small town 20 20 20 18 21
urban/Central city 15 20 13 12 17
Rural area 10 10 11 9 11
Resort/Recreation area 1 1 2 2 1
1 2007 PROFILE OF BuyERS’ CHAPTER 1: CHARACTERISTICS OF HOMES PuRCHASEd
HOME FEATuRE PREFERENCES
Exhibit 1-14
LOCATION ACROSS REGIONS LOCATION OF HOMES PURCHASED, BY REGION
Many factors influence the location (Percentage Distribution)
HoMes iN tHe:
choice of home buyers, including the
All Homes Northeast Midwest south West
location of employment and the level
of urbanization in a region. Those who suburb/subdivision 53% 44% 51% 58% 49%
purchase homes in the Northeast are small town 20 30 21 17 18
urban/Central city 15 13 19 12 21
less likely to buy in suburban areas
Rural area 10 12 9 11 9
and more likely to buy in small towns,
Resort/Recreation area 2 1 * 2 3
compared to buyers in other regions. In
* Less than one percent
contrast, buyers in the West are more
likely than other buyers to purchase
a home in urban areas. Those who
purchase homes in the South are more
likely to buy a home in suburban areas
and less likely to purchase in urban areas
or small towns.
Exhibit 1-15
LOCATION OF HOME LOCATION OF HOMES PURCHASED, BY AGE OF HOME BUYER
PURCHASED BY AGE OF BUYER (Percentage Distribution)
Age influences the location choice Age of HoMe Buyer
of home buyers, as well. Generation All or
Buyers 1-2 2- - - - - older
Y home buyers (under 25) and buyers
suburb/ 53% 49% 54% 57% 53% 49% 48% 39%
55 or older are less likely to purchase a subdivision
home in suburban areas than other age small town 20 25 17 17 24 24 28 28
groups. urban/Central city 15 19 19 15 12 14 10 17
Rural area 10 7 10 11 11 9 10 15
Resort/ 2 * * * 1 5 4 2
Recreation area
* Less than one percent
NATIONAL ASSOCIATION OF REALTORS ® 1
Exhibit 1-16
DISTANCE FROM PREVIOUS DISTANCE FROM PREVIOUS RESIDENCE
RESIDENCE (Percentage Distribution)
The typical home buyer moved 15 More than
miles from their previous residence. Over 1,000 miles
10%
one-quarter of home buyers purchased 501 to 5 or less miles
a home that was less than five miles from 1,000 miles 26%
6%
their previous residence. Seventy-one
101 to
percent of buyers purchased a home 500 miles
that was within 50 miles of their previous 9%
residence.
51 to
100 miles
5%
6 to
21 to 10 miles
50 miles 17%
11%
16 to
11 to 15 miles
20 miles
10%
7%
The typical home buyer moved 15
miles from their previous residence.
18 2007 Profile of Buyers’ cHaPter 1: cHaracteristics of Homes PurcHased
Home feature Preferences
Exhibit 1-17
DISTANCE OF MOVE AND AGE DISTANCE FROM PREVIOUS RESIDENCE,
OF BUYER BY AGE OF HOME BUYER
Older home buyers more often move (Percentage Distribution)
Age of Home Buyer
a greater distance from their previous
All 75 or
residence than younger buyers. A Buyers 18-24 25-34 35-44 45-54 55-64 65-74 older
number of factors, including job-related 5 or less miles 26% 20% 25% 31% 25% 25% 22% 18%
relocation and retirement, account for this 6 to 10 miles 17 26 22 17 15 12 10 13
dynamic. Younger home buyers moved 11 to 15 miles 10 17 12 8 8 6 6 9
a median of 12 miles from their previous 16 to 20 miles 7 12 9 7 6 4 5 4
residence, while one in five buyers in 21 to 50 miles 11 13 12 10 11 12 8 7
this group stayed within 5 miles. For 51 to 100 miles 5 5 3 5 4 7 4 7
the typical buyer between the ages of 101 to 500 miles 9 4 7 8 11 13 15 11
55 and 64, the distance moved more 501 to 6 3 3 6 6 9 19 13
1,000 miles
than doubled to a median of 26 miles.
More than 10 2 7 8 14 11 11 18
Similarly, the median distance nearly 1,000 miles
doubled again, to 48 miles, for buyers Median (miles) 15 12 12 13 18 26 48 47
between 65 and 74 years old. Buyers
75 or older were just as likely to move
more than 1,000 miles as they were to
move within five miles of their previous
residence.
Exhibit 1-18
SATISFACTION WITH HOME PURCHASED
(Percentage Distribution)
SATISFACTION WITH HOME
Very
PURCHASED Somewhat dissatisfied
Overall, most home buyers are happy dissatisfied 1%
4% Very satisfied
with the home they purchased; nearly 63%
two-thirds of buyers are very satisfied.
Just 1 percent of home buyers are Somewhat
very dissatisfied with the home they satisfied
32%
purchased.
national association of realtors ® 19
cHaPter 2 searcHinG for a Home
W
H e n s e a r c H i n G f o r a H o m e , B u y e r s H av e m a n y o P t i o n s t o
consider. However, even among those options and features that buyers
consider very important, compromises and trade-offs sometimes have
to be made. chapter 2 describes home features considered important
during the search process, the presence of those desired features in the
homes purchased and, in those cases where the home lacked particular
features, buyers’ willingness to pay extra for them.
Repeat buyers placed more importance than first-
time buyers on almost all home features examined,
with the exception of proximity to work and a
backyard or play area.
For three-quarters of first-time buyers,
the desire to own a home and establish
their own household was the primary
motivating factor underlying their home
purchase.
20 2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
Exhibit 2-1
USE OF INTERNET USE OF INTERNET TO SEARCH FOR HOMES
Four out of five home buyers used (Percentage Distribution)
the Internet in their home search. Nearly
Occasionally
60 percent of recent home buyers Frequently
22%
58%
reported they used the Internet frequently;
22 percent reported they used it
occasionally.
Not Used
21%
Exhibit 2-2
METHOD OF PURCHASE METHOD OF HOME PURCHASE
When purchasing a home, buyers (Percentage Distribution)
Buyers of:
have many options, one of which
All first-time repeat New Previously
includes working with an agent. Nearly Buyers Buyers Buyers Homes owned Homes
four out of five buyers surveyed worked Real estate 79% 82% 78% 53% 90%
with a real estate agent (79 percent), agent/broker
a number consistent with other recent Directly from builder 13 8 16 44 *
surveys of home buyers. The percentage Directly from 3 5 2 1 4
previous owner who
of first-time buyers who purchased their knew
homes with the assistance of an agent Directly from 3 3 3 * 4
was higher than among repeat home previous owner
whom did not know
buyers. As expected, this percentage
Foreclosure or * * * * *
is also much higher among buyers of trustee sale
previously owned homes (90 percent) Other 1 1 1 2 1
compared to buyers of new homes (53 * Less than one percent
percent).
NATIONAL ASSOCIATION OF REALTORS ® 21
DESIRED HOME FEATURES home buyers. An oversized (two-or- by at least half of recent home buyers.
The most desired home feature was more car) garage, a walk-in closet in the One-third of buyers wanted to purchase
central air conditioning, ranked “very master bedroom, and a backyard or play a newer home less than 10 years old.
important” by nearly three quarters of area were also rated as “very important”
Exhibit 2-3
MOST DESIRED HOME FEATURES
(Percent of Respondents Ranking “Very Important”)
80
74%
70
60 57%
53%
50%
50
46%
40%
40 36% 36% 36%
33%
30
20
10
0
Central Garage Walk-in Backyard/ Cable/Satellite High-speed Separate shower Patio Fencing Home less
air conditioning (2 or more closet in play area TV-ready Internet access enclosure in than 10
spaces) master bedroom master/main bath years old
Four out of five home buyers used the
Internet in their home search.
22 2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
DESIRED FEATURES OF FIRST- a backyard or play area. The features homes were also more likely than buyers
TIME AND REPEAT BUYERS repeat buyers were much more likely to of previously owned homes to consider
Repeat buyers placed more desire than the first-time buyers included most home features, including many
importance than first-time buyers on oversized garages, a walk-in-closet in the luxury items, to be very important.
almost all home features examined, with master bedroom and a separate shower
the exception of proximity to work and in the master bathroom. Buyers of new
Exhibit 2-4
BUYERS WHO THOUGHT FINDING A HOME WITH A
PARTICULAR FEATURE WAS “VERY IMPORTANT”
(Percent of Respondents Ranking “Very Important”)
Buyers of:
All Buyers first-time Buyers repeat Buyers New Homes Previously owned Homes
structural Characteristics
Home less than 10 years old 33% 25% 38% 68% 20%
single level home 28 18 33 35 25
One or more fireplaces 21 15 25 25 20
9-foot (or greater) ceilings 18 13 21 31 13
Fully or partially finished basement 14 13 14 11 15
usable/easily accessible attic 11 8 13 15 10
Extra-wide doorways 8 6 9 14 6
Cathedral ceilings 7 5 9 11 6
Home more than 100 years old 4 4 4 5 4
skylights 4 4 4 6 3
Bay windows 4 4 4 8 2
Handicap accessible (ramp, no steps, etc.) 3 2 4 5 3
systems
Central air conditioning 74% 68% 78% 88% 69%
Cable/satellite tV-ready 46 41 48 64 38
High-speed Internet access 40 34 43 55 34
Air filtration system 16 18 15 27 12
Monitored security system 13 11 15 25 9
Water treatment/filtration system 13 13 13 20 11
Central vacuum 4 4 4 5 3
Intercom system 2 2 2 4 2
NATIONAL ASSOCIATION OF REALTORS ® 2
Buyers of:
All Buyers first-time Buyers repeat Buyers New Homes Previously owned Homes
Interior Design Features
Walk-in closet in master bedroom 53% 38% 61% 78% 42%
separate shower enclosure in master/main bath 36 24 43 57 28
Eat-in kitchen 31 22 36 43 26
Hardwood floors 28 22 31 38 24
High-end kitchen appliances 24 17 28 41 18
granite (or similar) countertops 23 15 28 41 16
Kitchen island 21 14 25 36 15
Whirlpool bath 13 10 15 23 9
sitting area in master bedroom 12 10 14 21 9
Wet/dry bar 4 3 4 6 3
Exterior Features
garage (2 or more spaces) 57% 41% 65% 73% 50%
Backyard/play area 50 54 48 44 53
Patio 36 28 41 47 32
Fencing 36 34 37 35 37
Porch 32 31 33 39 30
Lawn sprinkler system 21 12 26 33 16
Deck 21 17 23 22 20
Reserved parking 16 16 16 15 17
In-ground pool 7 4 8 8 6
tennis court 1 2 1 2 1
Natural Features
Flat lot 29% 23% 32% 36% 26%
Professional landscaping 18 10 22 32 12
Wooded lot/many trees 12 8 14 12 12
Open lot/few trees 12 10 13 17 10
Water view 6 4 8 9 5
Waterfront property 5 4 6 6 5
sloping lot 3 2 4 4 3
Neighborhood Features
Close to work 31% 36% 28% 28% 32%
sidewalks 26 22 27 36 22
Near shopping 25 23 26 33 22
Near restaurants, entertainment areas 21 21 21 26 19
Near schools 20 21 20 23 19
Near park or playground 14 15 13 18 12
Near cultural activities, museums, theaters 11 12 10 13 10
Cul-de-sac lot 10 6 12 16 8
Near public transportation 10 10 9 13 8
Corner lot 6 5 6 10 4
On or near golf course 3 1 4 6 2
2 2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
REGIONAL AND LOCATIONAL in the West. Buyers in the South also mostly based on the neighborhood
DIFFERENCES IN place higher importance on newly built features. Those who purchased a
PREFERENCES
homes, porches, single-level homes home in an urban area had a higher-
The importance buyers place on
and monitored security systems. Buyers than-average preference for being near
particular home features varies by region.
in the West have a higher-than-average public transportation, reserved parking,
For example, while buyers in all regions
preference for lawn sprinkler systems, and proximity to work. Suburban home
rated central air conditioning as one of
fencing, patios, and oversized garages. buyers indicated a higher preference
the top two most important features, it
Fully or partially finished basements are for oversized garages, walk-in closets,
was very important to over 90 percent
more important in the Midwest, and and new homes. Buyers in rural areas
of buyers in the South and over 80
reserved parking in the Northeast. are more likely than average to prefer
percent in the Midwest, compared to 41
Buyers’ preferences also differ by wooded lots and a water treatment or
percent in the Northeast, and 59 percent
the location of the home purchased, filtration system.
Exhibit 2-5
BUYERS WHO THOUGHT FINDING A HOME WITH A PARTICULAR FEATURE
WAS “VERY IMPORTANT”, BY REGION
(Percent of Respondents Ranking “Very Important”) Buyers of HoMes iN tHe:
All Buyers Northeast Midwest south West
structural Characteristics
Home less than 10 years old 33% 15% 27% 42% 38%
single level home 28 17 20 36 30
One or more fireplaces 21 21 20 22 21
9-foot (or greater) ceilings 18 12 14 21 20
Fully or partially finished basement 14 17 27 9 6
usable/easily accessible attic 11 8 7 17 6
Extra-wide doorways 8 3 7 11 8
Cathedral ceilings 7 6 6 8 9
Home more than 100 years old 4 4 3 4 5
skylights 4 3 3 4 5
Bay windows 4 3 3 4 5
Handicap accessible (ramp, no steps, etc.) 3 2 4 4 3
systems
Central air conditioning 74% 41% 81% 91% 59%
Cable/satellite tV-ready 46 36 41 53 44
High-speed Internet access 40 29 34 44 46
Air filtration system 16 7 13 21 16
Monitored security system 13 5 8 21 11
Water treatment/filtration system 13 9 13 14 16
Central vacuum 4 2 3 5 4
Intercom system 2 1 3 3 1
NATIONAL ASSOCIATION OF REALTORS ® 2
Buyers of HoMes iN tHe:
* Less than one percent
All Buyers Northeast Midwest south West
Interior Design Features
Walk-in closet in master bedroom 53% 31% 45% 66% 51%
separate shower enclosure in master/main bath 36 21 28 46 37
Eat-in kitchen 31 30 31 34 25
Hardwood floors 28 29 25 31 25
High-end kitchen appliances 24 16 19 29 28
granite (or similar) countertops 23 14 16 28 31
Kitchen island 21 14 20 23 23
Whirlpool bath 13 5 12 18 11
sitting area in master bedroom 12 6 9 17 12
Wet/dry bar 4 2 3 4 4
Exterior Features
garage (2 or more spaces) 57% 37% 61% 58% 66%
Backyard/play area 50 53 49 50 51
Patio 36 18 28 43 47
Fencing 36 16 23 43 53
Porch 32 21 27 40 31
Lawn sprinkler system 21 4 9 24 41
Deck 21 21 25 20 17
Reserved parking 16 21 15 14 18
In-ground pool 7 5 1 10 8
tennis court 1 * 1 2 2
Natural Features
Flat lot 29% 25% 21% 33% 33%
Professional landscaping 18 9 15 21 21
Wooded lot/many trees 12 10 13 15 7
Open lot/few trees 12 10 12 14 10
Water view 6 4 5 8 6
Waterfront property 5 4 5 6 5
sloping lot 3 1 4 3 4
Neighborhood Features
Close to work 31% 29% 33% 31% 30%
sidewalks 26 16 26 26 32
Near shopping 25 18 23 28 26
Near restaurants, entertainment areas 21 14 19 25 21
Near schools 20 13 20 21 23
Near park or playground 14 10 14 12 20
Near cultural activities, museums, theaters 11 9 11 12 10
Cul-de-sac lot 10 5 6 13 12
Near public transportation 10 13 9 8 11
Corner lot 6 3 3 7 8
On or near golf course 3 1 2 3 5
2 2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
AGE DIFFERENCES IN as very important; a backyard or play are cable or satellite TV ready, equipped
PREFERENCES area, and proximity to work and schools with a lawn sprinkler system, and on a
Home feature preferences also vary were less often considered important. flat lot. Buyers 65 or older are more likely
by age of the home buyer. For example, Buyers over 44 years old have a greater to prefer sidewalks and an air filtration
among older buyers, features such as preference for single-level homes than system, and less likely to prefer fencing
a walk-in-closet in the master bedroom the younger buyers. Buyers aged 55 or and porches.
and a separate shower enclosure in older are more interested in homes that
the master bath are more often viewed
Exhibit 2-6
HOME SEARCHERS WHO THOUGHT FINDING A HOME WITH A PARTICULAR FEATURE
WAS “VERY IMPORTANT”, BY AGE
(Percent of Respondents Ranking “Very Important”)
Age of HoMe Buyer
All Buyers 1-2 2- - - - - or older
structural Characteristics
Home less than 10 years old 33% 22% 29% 31% 40% 39% 37% 43%
single level home 28 8 13 19 35 52 56 74
One or more fireplaces 21 17 16 24 28 18 20 14
9-foot (or greater) ceilings 18 8 16 20 20 20 13 17
Fully or partially finished basement 14 4 14 17 15 11 8 8
usable/easily accessible attic 11 8 8 11 13 15 11 20
Extra-wide doorways 8 6 4 9 10 10 16 16
Cathedral ceilings 7 3 5 9 7 9 7 6
Home more than 100 years old 4 5 5 4 3 5 3 4
skylights 4 2 2 5 3 6 4 9
Bay windows 4 4 3 5 2 5 5 4
Handicap accessible (ramp, no steps, etc.) 3 1 1 2 4 5 9 19
systems
Central air conditioning 74% 63% 71% 74% 73% 80% 82% 75%
Cable/satellite tV-ready 46 36 42 46 41 57 50 56
High-speed Internet access 40 35 40 41 38 46 36 33
Air filtration system 16 15 14 15 14 20 20 29
Monitored security system 13 6 12 10 15 19 20 18
Water treatment/filtration system 13 13 11 14 16 11 17 8
Central vacuum 4 2 3 5 3 3 4 4
Intercom system 2 2 2 3 2 2 1 2
NATIONAL ASSOCIATION OF REALTORS ® 2
Age of HoMe Buyer
* Less than one percent
All Buyers 1-2 2- - - - - or older
Interior Design Features
Walk-in closet in master bedroom 53% 35% 44% 57% 53% 62% 58% 71%
separate shower enclosure in master/main bath 36 20 26 38 37 47 59 55
Eat-in kitchen 31 12 24 33 35 35 44 43
Hardwood floors 28 13 26 33 31 27 24 22
High-end kitchen appliances 24 15 17 27 26 27 33 34
granite (or similar) countertops 23 11 17 28 26 26 24 27
Kitchen island 21 15 15 26 23 18 32 18
Whirlpool bath 13 8 12 16 13 14 12 12
sitting area in master bedroom 12 6 7 13 15 17 16 22
Wet/dry bar 4 5 2 5 4 2 3 *
Exterior Features
garage (2 or more spaces) 57% 28% 50% 61% 61% 62% 63% 56%
Backyard/play area 50 53 60 59 45 35 14 17
Patio 36 22 29 38 42 42 42 34
Fencing 36 32 36 37 38 36 30 28
Porch 32 32 29 32 36 35 28 22
Lawn sprinkler system 21 6 15 20 23 28 31 29
Deck 21 20 19 19 21 24 19 20
Reserved parking 16 13 17 15 17 19 14 13
In-ground pool 7 6 3 11 7 8 5 9
tennis court 1 1 1 2 1 1 1 2
Natural Features
Flat lot 29% 25% 19% 32% 29% 35% 39% 62%
Professional landscaping 18 11 11 18 19 26 28 28
Wooded lot/many trees 12 8 9 12 17 14 6 10
Open lot/few trees 12 8 8 11 14 14 18 24
Water view 6 6 4 5 8 9 7 9
Waterfront property 5 5 4 5 6 7 4 8
sloping lot 3 1 1 3 4 4 7 4
Neighborhood Features
Close to work 31% 38% 36% 36% 33% 19% 10% 4%
sidewalks 26 19 26 24 25 25 32 44
Near shopping 25 21 20 25 27 25 34 41
Near restaurants, entertainment areas 21 18 21 21 20 17 26 25
Near schools 20 21 21 30 16 6 9 10
Near park or playground 14 13 17 17 10 7 12 13
Near cultural activities, museums, theaters 11 11 11 12 9 8 15 8
Cul-de-sac lot 10 6 5 16 11 9 8 8
Near public transportation 10 4 9 9 9 7 18 20
Corner lot 6 5 4 5 7 4 11 6
On or near golf course 3 2 1 4 3 5 7 4
2 2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
PRESENCE OF DESIRED readiness, high speed Internet access, most of their preferred features, including
FEATURES IN THE HOME central air conditioning, oversized many luxury items. Compared to first-
PURCHASED
garage, and neighborhood features, time buyers, they compromised most on
Home buyers rate many features
such as proximity to schools, a park or neighborhood features, such as proximity
as important when searching for a
playground, and shopping. Among the to work, a park or playground, and public
home, but they sometimes need to
desired features least likely to be present transportation. Buyers of new homes
make compromises when purchasing
in the home purchased were an intercom more often made compromises on
their home. Among recent home
system, a water treatment or filtration neighborhood features such as proximity
buyers that considered each of the
system, handicap accessibility features, to cultural activities.
features examined as somewhat or
and extra-wide doorways. Repeat buyers
very important, the homes purchased
are more likely to purchase a home with
most likely included cable or satellite TV
Exhibit 2-7
BUYERS THAT PURCHASED A HOME WITH THE FEATURES
CONSIDERED IMPORTANT
(Among Respondents Ranking Each Feature “Very Important” or “Somewhat Important”)
Buyers of:
All Buyers first-time Buyers repeat Buyers New Homes Previously owned Homes
structural Characteristics
9-foot (or greater) ceilings 71% 72% 70% 76% 67%
One or more fireplaces 65 58 68 71 62
Home less than 10 years old 57 56 58 73 45
single level home 55 58 54 60 53
Cathedral ceilings 54 46 57 58 52
Fully or partially finished basement 50 54 48 41 53
usable/easily accessible attic 50 49 51 48 50
Bay windows 44 38 47 51 39
Extra-wide doorways 38 37 39 41 36
skylights 33 32 34 27 37
Handicap accessible (ramp, no steps, etc.) 23 21 24 26 21
Home more than 100 years old 22 24 21 15 24
systems
Cable/satellite tV-ready 75% 76% 74% 76% 74%
Central air conditioning 71 72 70 76 69
High-speed Internet access 66 65 67 68 65
Monitored security system 43 37 45 47 39
Air filtration system 37 44 34 44 33
Water treatment/filtration system 29 32 28 22 33
Intercom system 26 22 28 23 28
Central vacuum 23 20 25 24 22
NATIONAL ASSOCIATION OF REALTORS ® 2
Buyers of:
All Buyers first-time Buyers repeat Buyers New Homes Previously owned Homes
Interior Design Features
Walk-in closet in master bedroom 63% 54% 68% 78% 56%
Eat-in kitchen 62 57 65 66 61
separate shower enclosure in master/main bath 60 47 65 72 53
Hardwood floors 50 48 52 52 50
Kitchen island 47 34 52 56 42
sitting area in master bedroom 44 36 47 49 41
High-end kitchen appliances 44 38 46 58 36
Whirlpool bath 42 26 49 53 35
granite (or similar) countertops 38 29 43 56 28
Wet/dry bar 30 22 35 31 31
Exterior Features
Backyard/play area 69% 69% 70% 64% 71%
garage (2 or more spaces) 65 59 67 71 62
Patio 62 60 63 61 63
Porch 58 57 59 58 58
Fencing 56 56 55 48 58
Reserved parking 54 60 51 48 57
Lawn sprinkler system 49 37 54 52 47
Deck 45 41 46 36 48
In-ground pool 37 34 38 31 39
tennis court 27 26 28 38 22
Natural Features
Flat lot 64% 64% 64% 62% 65%
Open lot/few trees 62 63 62 60 63
Professional landscaping 50 48 51 53 49
sloping lot 44 40 46 43 45
Wooded lot/many trees 40 39 40 28 44
Water view 24 22 24 28 21
Waterfront property 16 17 16 18 15
Neighborhood Features
Near schools 70% 74% 67% 69% 70%
Near shopping 64 68 62 61 65
Near park or playground 64 69 61 65 63
Near restaurants, entertainment areas 63 67 61 59 65
sidewalks 61 65 60 67 58
Close to work 59 64 57 54 62
Near cultural activities, museums, theaters 52 55 50 46 55
Near public transportation 51 56 48 42 55
On or near golf course 40 33 42 39 41
Corner lot 35 35 36 39 33
Cul-de-sac lot 34 32 35 33 34
0 2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
REGIONAL DIFFERENCES IN filtration system, an intercom system, and the national average were lawn sprinkler
FEATURES PRESENT IN THE homes more than 100 years old in the systems, fencing, patios, and new
HOME PURCHASED
Midwest; a tennis court, being near or on homes in the Northeast; lawn sprinkler
The likelihood that a preferred feature
a golf course, porches, and a monitored systems, fencing, and monitored security
is present in the home purchased varies
security system in the South; and lawn systems in the Midwest; proximity to
by region. Desired features much more
sprinkler systems and fencing in the public transportation, fully or partially
likely to be present by region included
West. finished basements, and intercom
intercom systems, hardwood floors, bay
Among the desired features, the ones systems in the South; and useable/
windows, skylights, proximity to public
much less likely to be present in homes accessible attics, wooded lots/trees, and
transportation and reserved parking
purchased in each region compared to whirlpool baths in the West.
in the Northeast; a water treatment or
Exhibit 2-8
BUYERS THAT PURCHASED A HOME WITH THE FEATURES
CONSIDERED IMPORTANT, BY REGION
(Among Respondents Ranking Each Feature “Very Important” or “Somewhat Important”)
Buyers of HoMes iN tHe:
All Buyers Northeast Midwest south West
structural Characteristics
9-foot (or greater) ceilings 71% 63% 73% 72% 69%
One or more fireplaces 65 63 64 66 63
Home less than 10 years old 57 45 59 60 56
single level home 55 55 55 56 55
Cathedral ceilings 54 61 59 53 50
Fully or partially finished basement 50 53 56 44 42
usable/easily accessible attic 50 54 44 54 34
Bay windows 44 52 42 46 37
Extra-wide doorways 38 32 41 40 34
skylights 33 41 34 30 34
Handicap accessible (ramp, no steps, etc.) 23 28 25 21 24
Home more than 100 years old 22 21 30 22 15
systems
Cable/satellite tV-ready 75% 80% 75% 73% 73%
Central air conditioning 71 56 78 74 64
High-speed Internet access 66 67 67 65 67
Monitored security system 43 38 33 48 36
Air filtration system 37 34 42 36 37
Water treatment/filtration system 29 33 43 23 24
Intercom system 26 59 35 19 21
Central vacuum 23 13 24 24 27
NATIONAL ASSOCIATION OF REALTORS ® 1
Buyers of HoMes iN tHe:
* Less than one percent
All Buyers Northeast Midwest south West
Interior Design Features
Walk-in closet in master bedroom 63% 54% 59% 69% 60%
Eat-in kitchen 62 63 66 62 57
separate shower enclosure in master/main bath 60 56 54 63 61
Hardwood floors 50 65 54 46 43
Kitchen island 47 44 49 46 46
sitting area in master bedroom 44 41 43 45 42
High-end kitchen appliances 44 41 44 44 45
Whirlpool bath 42 30 44 47 32
granite (or similar) countertops 38 32 37 38 44
Wet/dry bar 30 28 33 31 29
Exterior Features
Backyard/play area 69% 74% 74% 67% 67%
garage (2 or more spaces) 65 57 68 64 68
Patio 62 49 61 65 65
Porch 58 51 57 63 53
Fencing 56 38 49 57 66
Reserved parking 54 61 54 51 54
Lawn sprinkler system 49 32 35 46 64
Deck 45 47 53 41 38
In-ground pool 37 38 30 39 34
tennis court 27 * 18 39 22
Natural Features
Flat lot 64% 65% 67% 60% 68%
Open lot/few trees 62 68 62 60 61
Professional landscaping 50 45 52 51 51
sloping lot 44 47 49 42 39
Wooded lot/many trees 40 45 39 43 26
Water view 24 19 28 24 21
Waterfront property 16 8 16 21 9
Neighborhood Features
Near schools 70% 66% 74% 68% 70%
Near shopping 64 65 68 63 62
Near park or playground 64 63 69 58 67
Near restaurants, entertainment areas 63 67 69 61 59
sidewalks 61 59 65 57 65
Close to work 59 62 66 56 58
Near cultural activities, museums, theaters 52 58 59 50 46
Near public transportation 51 61 54 43 50
On or near golf course 40 16 39 46 37
Corner lot 35 30 38 36 35
Cul-de-sac lot 34 28 30 36 34
2 2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
PRESENCE OF DESIRED of the buyer increases, the likelihood 65 or older purchased a single-level
FEATURES IN HOMES AND AGE of compromises increases, particularly home, and an even smaller percentage
OF BUYER
among those aged 65 and over, and purchased a home near cultural activities,
Recent home buyers aged 25 to 44
especially on neighborhood features. For despite ranking these features as
often purchased a home with most of
example, less than 50 percent of buyers important.
the features they desired. As the age
Exhibit 2-9
BUYERS THAT PURCHASED A HOME WITH THE FEATURES
CONSIDERED IMPORTANT, BY AGE
(Among Respondents Ranking Each Feature “Very Important” or “Somewhat Important”)
Age of HoMe Buyer
All Buyers 18-24 25-34 35-44 45-54 55-64 65-74 75 or older
structural Characteristics
9-foot (or greater) ceilings 71% 67% 77% 72% 70% 68% 63% 41%
One or more fireplaces 65 44 68 69 64 62 64 53
Home less than 10 years old 57 57 64 60 56 57 46 31
single level home 55 48 65 58 51 58 50 43
Cathedral ceilings 54 29 55 61 54 55 53 54
Fully or partially finished basement 50 44 60 48 49 43 48 42
usable/easily accessible attic 50 45 56 51 49 48 41 33
Bay windows 44 20 47 47 44 49 35 27
Extra-wide doorways 38 27 45 48 34 33 44 9
skylights 33 28 31 35 36 39 21 47
Handicap accessible (ramp, no steps, etc.) 23 17 22 27 23 19 29 15
Home more than 100 years old 22 20 24 29 12 19 20 *
systems
Cable/satellite tV-ready 75% 69% 85% 78% 68% 73% 66% 44%
Central air conditioning 71 70 78 72 68 71 63 43
High-speed Internet access 66 64 73 68 61 67 61 32
Monitored security system 43 26 45 43 39 51 41 13
Air filtration system 37 47 46 37 31 36 29 29
Water treatment/filtration system 29 35 36 31 24 22 20 21
Intercom system 26 20 29 26 28 30 23 *
Central vacuum 23 20 28 28 19 22 19 11
NATIONAL ASSOCIATION OF REALTORS ®
* Less than one percent Age of HoMe Buyer
All Buyers 18-24 25-34 35-44 45-54 55-64 65-74 75 or older
Interior Design Features
Walk-in closet in master bedroom 63% 50% 63% 69% 62% 66% 62% 55%
Eat-in kitchen 62 40 68 66 63 62 50 53
separate shower enclosure in master/main bath 60 39 58 66 59 64 57 45
Hardwood floors 50 41 55 51 52 53 37 32
Kitchen island 47 27 44 54 47 46 47 33
sitting area in master bedroom 44 30 44 41 46 50 42 36
High-end kitchen appliances 44 28 47 45 42 46 43 31
Whirlpool bath 42 15 41 46 43 47 42 25
granite (or similar) countertops 38 18 35 43 36 45 44 27
Wet/dry bar 30 24 24 39 37 26 33 33
Exterior Features
Backyard/play area 69% 70% 74% 72% 67% 68% 51% 41%
garage (2 or more spaces) 65 44 65 70 68 67 57 49
Patio 62 61 64 64 62 61 60 44
Porch 58 58 60 62 62 57 47 38
Fencing 56 58 59 56 56 53 53 33
Reserved parking 54 61 59 54 53 58 45 26
Lawn sprinkler system 49 50 44 48 56 55 53 38
Deck 45 40 49 42 49 43 38 28
In-ground pool 37 35 33 36 35 40 80 29
tennis court 27 20 22 26 32 67 * *
Natural Features
Flat lot 64% 63% 69% 68% 63% 62% 56% 45%
Open lot/few trees 62 66 67 65 63 60 55 54
Professional landscaping 50 51 45 54 52 56 49 38
sloping lot 44 44 43 39 58 45 50 9
Wooded lot/many trees 40 35 38 40 43 45 33 24
Water view 24 20 22 24 27 20 21 14
Waterfront property 16 20 19 15 13 14 16 13
Neighborhood Features
Near schools 70% 66% 77% 70% 67% 56% 45% 30%
Near shopping 64 75 71 67 62 56 58 37
Near park or playground 64 65 69 68 64 58 44 24
Near restaurants, entertainment areas 63 65 71 64 62 60 55 32
sidewalks 61 47 69 65 57 55 61 38
Close to work 59 67 65 59 57 55 37 20
Near cultural activities, museums, theaters 52 56 55 52 53 56 44 27
Near public transportation 51 47 57 59 48 45 45 27
On or near golf course 40 33 30 43 40 49 47 29
Corner lot 35 35 39 32 36 33 38 25
Cul-de-sac lot 34 33 36 36 30 32 31 25
2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
FEATuRES PREFERENCES
Exhibit 2-10
BUYERS’ WILLINGNESS TO PAY HOME BUYERS WILLING TO PAY MORE FOR DESIRED FEATURES
FOR DESIRED HOME FEATURES (Percent of Respondents Among Buyers Who Bought Home Without Feature, and Median Amount to Pay)
Home buyers that purchased a
Median aMount Willing to Pay
home without desired features value for feature
some of those features so much that Among All
Home Among those Among those
they reported being willing to pay more Buyers Whose Whose
Percent Willing to Home Price Home Price
for a home if that feature was present. Willing to Pay for the is Below is Above
Pay More feature Median Median
The most frequently reported features
structural Characteristics
for which buyers would be willing to pay
One or more fireplaces 46% $1,220 $1,110 $1,370
more included central air conditioning,
Fully or partially finished basement 38 2,970 2,610 3,860
walk-in closets, hardwood floors, high-
Home less than 10 years old 38 3,800 3,170 4,580
end kitchen appliances, oversized usable/easily accessible attic 34 1,030 920 1,210
garages, and patios. The least frequently skylights 29 980 880 1,140
mentioned features for which buyers 9-foot (or greater) ceilings 28 1,580 1,270 1,960
would pay extra included homes more Bay windows 26 900 820 1,020
than 100 years old, a tennis court, a Cathedral ceilings 24 1,540 1,300 1,880
sloping lot, being on or near golf course, Extra-wide doorways 22 880 860 920
and handicap accessibility. single level home 21 2,510 2,110 3,020
Handicap accessible (ramp, no steps, etc.) 11 1,090 960 1,250
Home buyers that purchased a home
Home more than 100 years old 6 2,520 2,470 2,700
without a valued feature were willing to
systems
pay the most for a waterfront property,
Central air conditioning 65% $1,880 $1,670 $2,270
typically an extra $4,760; new homes,
Water treatment/filtration system 37 830 760 890
typically an extra $3,800; and a fully
Cable/satellite tV-ready 36 680 650 700
or partially finished basement, typically High-speed Internet access 34 630 640 630
an extra $2,970. Among buyers that Air filtration system 32 910 830 1,020
purchased homes below and above the Monitored security system 32 830 790 890
median price, the rank ordering of the Central vacuum 18 850 850 870
features for which they were willing to Intercom system 12 720 740 700
pay extra changed little. However, there Interior Design Features
are significant differences in the amounts Walk-in closet in master bedroom 60% $870 $770 $1,160
Hardwood floors 57 1,900 1,680 2,280
that buyers would typically pay for some
High-end kitchen appliances 56 1,660 1,440 1,970
of the features. For example, buyers of
granite (or similar) countertops 56 1,670 1,460 1,960
homes below and above the median
separate shower enclosure in master/ 47 1,040 930 1,320
price were willing to pay the most for a main bath
waterfront property; but the typical extra Kitchen island 46 940 850 1,210
amount was $3,360 among those with Eat-in kitchen 42 1,290 1,080 1,520
homes priced below the median, and Whirlpool bath 40 860 820 910
$8,240 among those with homes priced sitting area in master bedroom 29 880 790 990
Wet/dry bar 19 820 750 890
NATIONAL ASSOCIATION OF REALTORS ®
above the median. For a cul-de-sac Median aMount Willing to Pay
for feature
lot, and proximity to shopping or public
Among All
transportation, those buyers with above Home Among those Among those
Buyers Whose Whose
median priced homes were willing to Percent Willing to Home Price Home Price
Willing to Pay for the is Below is Above
pay almost twice as much as those with Pay More feature Median Median
homes below the median price. For Exterior Features
features such as a central vacuum, high- garage (2 or more spaces) 56% $2,120 $1,800 $2,840
speed Internet access, and an intercom Patio 54 1,340 1,020 1,700
system, there was not much difference Fencing 51 1,500 1,300 1,730
Porch 48 1,420 1,280 1,570
in the extra amount these two groups of
Deck 46 1,480 1,150 1,940
buyer were willing to pay.
Backyard/play area 42 1,700 1,520 1,990
Lawn sprinkler system 36 1,010 870 1,250
In-ground pool 24 2,780 2,050 4,190
Reserved parking 12 970 890 1,210
tennis court 7 1,250 900 1,580
Natural Features
Professional landscaping 38% $1,530 $1,160 $1,890
Flat lot 29 1,710 1,430 2,000
Water view 26 2,780 2,190 3,810
Waterfront property 25 4,760 3,360 8,240
Wooded lot/many trees 25 1,560 1,460 1,670
Open lot/few trees 14 1,210 1,080 1,320
sloping lot 8 1,090 990 1,180
Neighborhood Features
Close to work 35% $1,970 $1,570 $2,640
Near restaurants, entertainment areas 31 1,320 1,010 1,620
Near shopping 31 1,440 1,010 1,820
sidewalks 27 1,170 910 1,480
Cul-de-sac lot 25 1,830 1,290 2,360
Near cultural activities, museums, theaters 22 1,210 950 1,530
Near schools 20 1,580 1,240 1,990
Near park or playground 19 1,140 870 1,500
Corner lot 16 1,610 1,220 2,020
Near public transportation 12 1,280 900 1,580
On or near golf course 11 1,950 1,560 2,630
2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
Exhibit 2-11
ROOM PREFERENCES BUYERS WHO THOUGHT FINDING A HOME WITH
Nearly all homes include at least one PARTICULAR ROOMS WAS “VERY IMPORTANT”
(Percent of Respondents Ranking “Very Important”)
room or area for a bedroom, a kitchen,
and a bathroom. However, almost all Buyers of:
buyers search for a home with more than All first-time repeat New Previously
just these three rooms or spaces, and Buyers Buyers Buyers Homes owned Homes
consider many other areas of the home garage 75% 64% 81% 88% 70%
Living room 68 70 66 67 68
important. The most desired space or
Laundry room 64 56 69 79 58
room that was rated “very important”
2 or more full bathrooms 61 47 68 76 54
by three quarters of home buyers was
Dining room 55 53 57 63 53
a garage, followed by a living room,
Family room 52 44 56 64 47
a laundry room, and two or more full
Bedroom on main level 46 36 52 54 43
bathrooms. Repeat buyers placed higher
Den or study 30 20 36 44 24
importance than first-time buyers on
Basement 29 29 29 23 31
almost all room types, with the exception
utility/mud room 26 17 31 35 22
of a living room. Among first-time buyers,
4 or more bedrooms 24 15 30 34 21
a living room was rated most important.
Attic 24 20 25 28 22
Similarly, new-home buyers rated nearly
Home office 20 13 24 28 17
all rooms more important than the buyers sun room 7 4 8 10 5
of previously owned homes, with the Media room 6 5 6 10 4
exception of a basement and a living Exercise room 5 4 5 7 4
room. In-law suite 4 3 4 6 3
NATIONAL ASSOCIATION OF REALTORS ®
Exhibit 2-12
REGIONAL DIFFERENCES IN BUYERS WHO THOUGHT FINDING A HOME WITH
ROOM PREFERENCES PARTICULAR ROOMS WAS “VERY IMPORTANT”, BY REGION
The importance of particular rooms (Percent of Respondents Ranking “Very Important”)
or spaces in a home also varies by HoMes iN tHe:
region. Home buyers in the Northeast All Homes Northeast Midwest south West
placed lower-than-average importance garage 75% 64% 81% 74% 80%
on most room types with the exception Living room 68 72 68 65 69
of basements and living rooms. Buyers Laundry room 64 47 64 70 66
in the Midwest had a stronger desire for 2 or more full bathrooms 61 40 54 70 65
a basement and a garage than buyers in Dining room 55 55 51 58 56
other regions. Buyers in the South were Family room 52 42 54 55 52
more likely to consider two or more full Bedroom on main level 46 27 43 55 47
bathrooms, an attic, a bedroom on the Den or study 30 26 25 33 33
main level, a laundry room, and a utility/ Basement 29 48 58 13 12
mud room to be important. For those in utility/mud room 26 16 28 32 20
the West, a garage, a home office, four 4 or more bedrooms 24 19 19 27 29
or more bedrooms, and two or more Attic 24 23 21 32 8
bathrooms were more important than for Home office 20 16 18 20 25
buyers elsewhere. sun room 7 8 7 7 4
Buyers in suburban areas reported Media room 6 3 4 7 7
a stronger desire for larger homes — a Exercise room 5 4 5 5 5
family room, two or more full bathrooms, In-law suite 4 2 2 5 6
four or more bedrooms, a den or study,
a dining room, a garage, and a laundry
room; and buyers in rural areas had a
higher preference for a bedroom on the
main level and a sun room.
2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
Exhibit 2-13
AGE DIFFERENCES IN ROOM BUYERS WHO THOUGHT FINDING A HOME WITH
PREFERENCES PARTICULAR ROOMS WAS “VERY IMPORTANT”, BY AGE
Buyers in different age groups have (Percent of Respondents Ranking “Very Important”)
different room preferences, reflecting to
Age of HoMe Buyer
some degree lifestyle differences. Older
All or
buyers expressed stronger preferences Buyers 1-2 2- - - - - older
for bedrooms on the main level, a den garage % % 1% % % % 2% %
or study, a laundry room, a garage, living room 0
and a utility/mud room. Younger buyers laundry room
were more likely to desire four or more 2 or more full 1 1
bathrooms
bedrooms, and a basement. Buyers
dining room 0 1 1
between ages 35 and 54 expressed a
family room 2 0 1
higher preference for a home office.
Bedroom on 0 2 2 0
main level
den or study 0 12 21
Basement 2 2 1 1 2 1 1
utility/mud room 2 1 22 2 2 0 2 2
or more 2 1 21 2 1 1
bedrooms
Attic 2 2 22 2 2 2 20 22
Home office 20 1 1 22 2 1 1 1
sun room 11
Media room 2 *
exercise room
in-law suite 1 2
* Less than one percent
NATIONAL ASSOCIATION OF REALTORS ®
Exhibit 2-14
HOME BUYERS WHO BUYERS THAT PURCHASED A HOME WITH PARTICULAR
PURCHASED A HOME WITH ROOMS CONSIDERED IMPORTANT
DESIRED ROOMS (Among Respondents Ranking Each Room Type “Very Important” or “Somewhat Important”)
While home buyers consider many
Buyers of:
rooms or spaces to be important, they
All first-time repeat New Previously
sometimes make compromises when
Buyers Buyers Buyers Homes owned Homes
purchasing their home. Among buyers Living room 75% 78% 74% 76% 75%
who considered each type of room garage 71 68 72 78 68
somewhat or very important when Dining room 70 66 72 76 68
searching for a home, the rooms most Laundry room 68 67 69 76 65
likely to be present in the homes actually 2 or more full bathrooms 67 60 71 77 63
purchased were a living room, a garage, Attic 67 65 67 65 67
a dining room, a laundry room, two or Bedroom on main level 65 69 64 65 66
more full bathrooms, and an attic. Repeat Basement 65 66 64 55 68
buyers are more likely than first-time Family room 64 59 66 68 62
buyers to purchase a home with their 4 or more bedrooms 58 40 65 64 55
preferred rooms, particularly homes with Home office 49 44 51 49 49
four or more bedrooms, two or more full utility/mud room 47 42 49 53 44
bathrooms, and a den or a study. Buyers Den or study 46 39 50 48 46
of new homes also purchased homes sun room 30 29 31 28 32
with most of the rooms they desired, In-law suite 27 25 28 29 26
compared to the buyers of previously Exercise room 23 18 25 22 23
owned homes. Among the most desired Media room 21 16 24 28 16
rooms, buyers of new homes were more
likely than buyers of previously owned
homes to purchase a home that included
two or more bathrooms, four or more
bedrooms, a media room, a dining room,
a laundry room, a garage, and less likely
to include a basement.
0 2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
Exhibit 2-15
REGIONAL DIFFERENCES IN BUYERS THAT PURCHASED A HOME WITH PARTICULAR
PURCHASES OF HOMES WITH ROOMS CONSIDERED IMPORTANT, BY REGION
DESIRED ROOMS (Among Respondents Ranking Each Room Type “Very Important” or “Somewhat Important”)
There are also regional differences in
the likelihood that the homes purchased Buyers of HoMes iN tHe:
included the rooms buyers considered
All Buyers Northeast Midwest south West
important. Homes purchased in the Living room 75% 80% 79% 72% 73%
Northeast were more likely to include garage 71 68 78 67 71
four or more bedrooms, a basement, an Dining room 70 70 72 70 68
exercise room, and an in-law suit; and Laundry room 68 61 74 69 68
less likely to include a media room, two 2 or more full bathrooms 67 60 65 70 68
or more full bathrooms, and a laundry Attic 67 67 70 68 53
room. Homes purchased in the Midwest Bedroom on main level 65 64 65 68 62
were more likely to have a basement, a Basement 65 75 75 45 49
garage, a family room, and an exercise Family room 64 61 70 62 62
room. The desired rooms least likely 4 or more bedrooms 58 68 53 59 54
to be present in the South were a Home office 49 50 53 49 45
basement, and in the West a basement, utility/mud room 47 45 50 48 40
an attic, and a sun room. Den or study 46 47 52 46 43
sun room 30 36 35 29 17
In-law suite 27 36 26 28 24
Exercise room 23 33 31 18 17
Media room 21 10 22 23 22
NATIONAL ASSOCIATION OF REALTORS ® 1
Exhibit 2-16
AGE DIFFERENCES IN BUYERS THAT PURCHASED A HOME WITH PARTICULAR
PURCHASES OF HOME WITH ROOMS CONSIDERED IMPORTANT, BY AGE
PARTICULAR ROOMS (Among Respondents Ranking Each Room Type “Very Important” or “Somewhat Important”)
Recent home buyers aged 25 to 44
years old, and to a lesser extent those Age of HoMe Buyer
aged 45 to 64 were more likely than
All or
other age categories to purchase a home Buyers 1-2 2- - - - - older
with most of the rooms they desired. Living room 75% 70% 82% 78% 75% 70% 63% 58%
Those buyers younger than 25, and older garage 71 61 74 74 71 71 62 55
than 64 made the biggest compromises Dining room 70 63 72 73 72 70 65 47
about their room preferences. As the age Laundry room 68 57 75 74 65 64 62 51
of the buyers increases, the rooms they 2 or more full 67 53 69 72 66 69 66 58
bathrooms
are most likely to forgo included a living
Attic 67 59 74 68 66 65 57 50
room, a garage, a laundry room, an attic,
Bedroom on 65 61 75 65 65 66 61 49
a family room, and a home office. main level
Basement 65 61 69 65 64 63 59 67
Family room 64 64 66 70 63 59 55 48
4 or more 58 36 50 68 57 60 57 50
bedrooms
Home office 49 55 53 49 47 47 38 43
utility/mud 47 47 46 52 40 53 44 47
room
Den or study 46 46 43 50 50 48 45 30
sun room 30 23 25 30 36 35 39 31
In-law suite 27 13 33 30 20 28 33 *
Exercise room 23 15 23 20 25 29 29 25
Media room 21 33 14 25 25 22 10 *
* Less than one percent
2 2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
Exhibit 2-17
BUYERS’ WILLINGNESS TO PAY HOME BUYERS WILLING TO PAY MORE FOR
FOR DESIRED ROOMS DESIRED ROOMS
Home buyers, who recently (Percent of Respondents Among Buyers Who Bought Home
Without the Room, and Median Amount to Pay)
purchased a home lacking a room or
space they desired, valued some of Median aMount Willing to Pay for rooMs
those rooms so much that they would Among those
Among All Home Whose Home Among those
be willing to pay more for a home with Percent Willing Buyers Willing to Price is Below Whose Home Price
to Pay More Pay for the room Median is Above Median
the missing room or space. The most
garage 72% $2,680 $2,330 $3,720
frequently reported rooms or spaces
2 or more full 63 2,040 1,700 2,530
for which buyers were willing to pay an
bathrooms
extra amount included a garage, two Laundry room 60 1,410 1,070 1,780
or more full bathrooms, and a laundry Dining room 48 1,460 1,210 1,900
room. Recent buyers whose homes did Living room 47 1,700 1,360 2,270
not have a particular room they valued Family room 42 1,690 1,450 2,220
were willing to pay the most for a garage, Den or study 39 1,460 1,060 1,850
typically an extra $2,680; followed by utility/mud room 37 1,100 960 1,280
four or more bedrooms, typically an Home office 34 1,510 1,240 1,920
extra $2,360; and a basement, typically Basement 33 2,310 1,950 2,910
an extra $2,310. Among buyers who 4 or more 31 2,360 2,040 2,770
bedrooms
purchased homes that were priced
sun room 31 1,600 1,440 1,750
below and above the median price, the
Attic 31 1,300 1,130 1,440
rank ordering of desired rooms for which
Bedroom on 29 1,810 1,540 1,980
they were willing to pay extra was mostly main level
similar. The most prominent exceptions Exercise room 23 1,240 970 1,460
were for an in-law suite and a living room, Media room 21 1,930 1,480 2,240
which those who purchased homes In-law suite 15 1,900 1,370 2,330
priced above the median rank-ordered
much higher, and were willing to pay
much higher additional amounts. Those
who purchased homes priced below the
median rank-ordered sun rooms much
higher, but were typically willing to pay
a lower amount. The biggest difference
between the amounts these two groups
of buyers were willing to pay was for
a den or a study — those buyers with
homes priced above the median would
pay 75 percent more than buyers with
homes priced below the median.
NATIONAL ASSOCIATION OF REALTORS ®
Exhibit 2-18
IMPORTANCE OF A HOME’S IMPORTANCE OF HOME’S ENERGY EFFICIENCY
ENERGY EFFICIENCY (Percentage Distribution)
Nearly half of recent home buyers Buyers of:
(46 percent) reported a home’s energy All first-time repeat New Previously
Buyers Buyers Buyers Homes owned Homes
efficiency was “very important” as they
Very important 46% 41% 50% 65% 39%
searched for a home, and an additional
somewhat important 46 49 44 31 52
46 percent reported it was “somewhat
Not important 8 10 6 4 9
important.” A home’s energy efficiency
was more important among repeat
home buyers than first-time buyers,
and for those who purchased new
homes compared to those who bought
previously owned homes.
Exhibit 2-19
IMPORTANCE OF ENERGY IMPORTANCE OF HOME’S ENERGY EFFICIENCY,
EFFICIENCY FOR DIFFERENT BY AGE OF HOME BUYER
AGE GROUPS (Percentage Distribution)
The importance placed on a home’s Age of HoMe Buyer
energy efficiency also differed by the All or
Buyers 1-2 2- - - - - older
buyers’ age. The percentage of those
Very important 46% 32% 38% 42% 55% 57% 56% 63%
who rated energy efficiency as “very
somewhat 46 48 53 51 41 39 37 31
important” increased from 32 percent important
among those aged 18 to 24 to 63 Not important 8 20 10 7 5 3 7 6
percent among those 75 or older.
Exhibit 2-20
IMPORTANCE OF ENERGY IMPORTANCE OF HOME’S ENERGY EFFICIENCY,
EFFICIENCY FOR HOMES OF BY AGE OF HOME PURCHASED
DIFFERENT AGES (Percentage Distribution)
Energy efficiency was considered Age of HoMe
more important by new-home buyers 2 to to 11 to 21 to 1 to 1 or
All 1 year 10 20 0 0 more
than by buyers of previously owned Homes or less years years years years years years
homes. Among the buyers of homes one Very important 46% 65% 49% 47% 37% 37% 36% 32%
year old or newer, 65 percent reported somewhat 46 32 44 45 55 53 55 56
energy efficiency was “very important”. important
Not important 8 3 7 8 9 10 9 12
This percentage steadily declined as
the age of the home increased. Only 32
percent of those who purchased homes
51 years or older rated energy efficiency
as “very important”.
2007 PROFILE OF BuyERS’ CHAPTER 2: SEARCHINg FOR A HOME
HOME FEATuRE PREFERENCES
COMPARING BUYERS’ IDEAL storage space in an ideal home. Among with more bedrooms, and one quarter
HOME WITH THE HOME all buyers, 40 percent would have a home with more bathrooms. Repeat
PURCHASED
preferred more closets and nearly 60 home buyers were more likely than
Most buyers were satisfied with the
percent a larger kitchen. One-third of the first-time buyers, and new-home
homes they purchased with regard to
all buyers indicated that their ideal or buyers were more likely than buyers
age, size, number of bedrooms and
preferred home would be larger; one of previously owned homes to have
bathrooms, closet and storage space,
quarter reported they would prefer a purchased a home closer to their ideal or
and size of the kitchen. However, nearly
newer home, over one-quarter a home preferred home.
half of new-home buyers desired more
Exhibit 2-21
HOME BUYER’S IDEAL OR PREFERRED HOME COMPARED WITH THE HOME PURCHASED
(Percentage Distribution) Buyers of:
* Less than one percent All Buyers first-time Buyers repeat Buyers New Homes Previously owned Homes
Home buyer’s ideal home is:
Newer 25% 32% 22% 10% 31%
Older 6 8 6 1 8
Neither, satisfied with home purchase 68 61 73 89 60
Home buyer’s ideal home is:
Larger 32% 41% 27% 29% 33%
smaller 9 9 9 8 10
Neither, satisfied with home purchase 58 50 63 63 56
Home buyer’s ideal home has:
More bedrooms 27% 37% 21% 19% 30%
Fewer bedrooms 1 1 2 2 1
Neither, satisfied with home purchase 72 62 78 79 69
Home buyer’s ideal home has:
More bathrooms 25% 35% 20% 13% 30%
Fewer bathrooms 1 * 1 2 1
Neither, satisfied with home purchase 74 65 79 85 69
Home buyer’s ideal home has:
More closets 40% 50% 34% 31% 44%
Fewer closets * * * * *
Neither, satisfied with home purchase 60 50 66 69 56
Home buyer’s ideal home has:
More storage 49% 53% 46% 49% 49%
Less storage * * * * *
Neither, satisfied with home purchase 51 46 54 50 51
Home buyer’s ideal home has:
Larger kitchen 39% 50% 33% 27% 44%
smaller kitchen * * * * *
Neither, satisfied with home purchase 61 50 66 73 56
NATIONAL ASSOCIATION OF REALTORS ®
AGE DIFFERENCES IN particularly in terms of the number of of buyers aged 18 to 34 preferred
COMPARING BUYERS’ IDEAL bedrooms and bathrooms, and the size a home with more bedrooms, this
HOME WITH THE HOME
and age of the home. While about 40 percentage dropped to slightly over 10
PURCHASED
percent of home buyers aged 18 to percent among buyers 55 or older. The
The gap between the home
34 reported preferring a larger home, preference that changed little by age
purchased and the ideal home varied
this percentage dropped to less than was for more storage space, which was
according to age group. As the age
one-quarter among buyers aged 55 or desired by nearly half of home buyers in
of home buyers increases, the home
older. Similarly, while about 40 percent most age categories.
purchase is closer to the ideal home,
Exhibit 2-22
HOME BUYER’S IDEAL OR PREFERRED HOME COMPARED WITH THE HOME PURCHASED, BY AGE
(Percentage Distribution) Age of HoMe Buyer
* Less than one percent All Buyers 1-2 2- - - - - or older
Home buyer’s ideal home is:
Newer 25% 39% 29% 23% 27% 17% 20% 20%
Older 6 5 7 8 7 5 5 6
Neither, satisfied with home purchase 68 56 64 70 66 78 75 73
Home buyer’s ideal home is:
Larger 32% 39% 41% 33% 29% 21% 25% 18%
smaller 9 14 9 7 13 9 7 6
Neither, satisfied with home purchase 58 47 50 60 59 71 68 76
Home buyer’s ideal home has:
More bedrooms 27% 39% 39% 27% 21% 12% 11% 5%
Fewer bedrooms 1 1 1 1 2 2 1 *
Neither, satisfied with home purchase 72 60 60 72 76 85 88 95
Home buyer’s ideal home has:
More bathrooms 25% 37% 32% 27% 23% 16% 9% 7%
Fewer bathrooms 1 * * 1 2 1 * 2
Neither, satisfied with home purchase 74 63 67 73 75 83 91 90
Home buyer’s ideal home has:
More closets 40% 42% 45% 38% 44% 33% 31% 24%
Fewer closets * * * * * * * *
Neither, satisfied with home purchase 60 58 54 61 56 67 69 76
Home buyer’s ideal home has:
More storage 49% 58% 51% 49% 52% 42% 35% 48%
Less storage * 1 * * * * * *
Neither, satisfied with home purchase 51 41 49 51 48 58 65 52
Home buyer’s ideal home has:
Larger kitchen 39% 60% 45% 38% 41% 30% 19% 29%
smaller kitchen * * * * * * * *
Neither, satisfied with home purchase 61 40 55 62 59 69 81 71
46 2007 profIle of buyers’
home feature preferences
chapter 3 home Improvement and remodelIng
H
o m e I m p r o v e m e n t a n d r e m o d e l I n g p r o j e c t s a r e u n d e r ta k e n b y
many home buyers to make their home feel like their own. nearly 60
percent of home buyers took on remodeling projects within three months
of moving into their new home. many of the projects and the expenditures
are influenced by the age of the home and the expected length of tenure
in the home purchased. chapter 3 describes the type of remodeling and
home improvement projects buyers embarked on within three months of
purchase, the amount spent on these projects and how remodeling was
financed.
Fifty-nine percent of home buyers took on home
improvement projects within three months of
purchasing their home.
For three-quarters of first-time buyers,
the desire to own a home and establish
their own household was the primary
motivating factor underlying their home
purchase.
NATIONAL ASSOCIATION OF REALTORS ®
Exhibit 3-1
HOME IMPROVEMENT UNDERTOOK HOME IMPROVEMENT PROJECTS
PROJECTS WITHIN 3 MONTHS OF HOME PURCHASE
The majority of home buyers want (Percentage of Respondents)
to make their home their own with their
Who undertakes Home improvement Projects?
own remodeling and decorating touches.
Fifty-nine percent of home buyers took All Buyers 59%
on home improvement projects within First-time Buyers 57%
Repeat Buyers 59
three months of purchasing their home.
Buyers of New Homes 42
Home buyers who purchased previously
Buyers of Previously Owned Homes 65
owned homes were more likely to report
Age of Home
undertaking home improvement projects
One year or less 42%
(65 percent) compared with those who
2 to 5 years 50
purchased new homes (42 percent).
6 to 10 years 57
11 to 20 years 64
21 to 30 years 71
31 to 50 years 72
51 or more years 73
Expected Length of tenure in Home Purchased
One year or less 57%
2 to 5 years 59
6 to 10 years 61
11 to 15 years 57
16 or more years 57
2007 PROFILE OF BuyERS’ CHAPTER 3: HOME IMPROvEMENT ANd REMOdELINg
HOME FEATuRE PREFERENCES
Exhibit 3-2
HOME IMPROVEMENTS AND UNDERTOOK HOME IMPROVEMENT PROJECT WITHIN 3
THE AGE OF THE HOME MONTHS OF HOME PURCHASE, BY AGE OF HOME
Not surprisingly, buyers of older (Percent of Respondents)
homes more often take on various home 80
improvement and remodeling projects. 72% 73%
71%
Forty-two percent of home buyers 70
who moved into a home that was 64%
less than a year old undertook home 60 57%
improvement projects compared to 73
50%
percent of buyers who purchased a 50
home over 50 years old. 42%
40
30
20
10
0
One year 2 to 5 6 to 10 11 to 20 21 to 30 31 to 50 51 or more
or less years years years years years years
AGE OF HOME
Exhibit 3-3
AMOUNT SPENT ON HOME AMOUNT SPENT ON HOME IMPROVEMENT PROJECTS
IMPROVEMENT PROJECTS (Percentage Distribution)
Prior to making a home purchase, Buyers of:
buyers often plan to make various home All first-time repeat New Previously
Buyers Buyers Buyers Homes owned Homes
improvements once the purchase is
$1,000 or less 19% 28% 14% 17% 19%
completed. The typical buyer spent
$1,001 to $5,000 37 42 34 35 38
$4,350 on home improvement projects
$5,001 to $10,000 23 19 24 24 22
within the first three months of their
$10,001 to $25,000 13 8 16 13 13
home purchase. Repeat buyers typically
$25,001 to $50,000 5 2 7 6 5
spend more than first-time home buyers More than $50,000 3 * 4 5 2
($5,330 compared to $3,070). Twenty- Median $4,350 $3,070 $5,330 $4,770 $4,270
eight percent of first-time buyers spent * Less than one percent
less than $1,000 on home improvement
projects. Buyers who purchased new
homes typically spend slightly more than
those who purchased previously owned
homes.
NATIONAL ASSOCIATION OF REALTORS ®
Exhibit 3-4
HOME IMPROVEMENT AMOUNT SPENT ON HOME IMPROVEMENT PROJECTS,
SPENDING AND EXPECTED BY EXPECTED LENGTH OF TENURE IN HOME PURCHASED
LENGTH OF TENURE (Percentage Distribution)
Home buyers who plan to stay in exPeCted leNgtH of teNure iN HoMe PurCHAsed
their home for one year or less spent All one year 2 to to 10 11 to 1 1 or more
Buyers or less years years years years
the most money on home improvement
$1,000 or less 19% 15% 22% 15% 9% 19%
projects within the first three months
$1,001 to $5,000 37 31 39 39 40 33
($5,830). This suggests that many of
$5,001 to $10,000 23 23 22 24 36 20
these buyers are investing money in
$10,001 to $25,000 13 15 10 14 6 18
home improvement projects and plan to $25,001 to $50,000 5 15 5 4 9 6
re-sell the home. For buyers who plan More than $50,000 3 * 2 5 1 4
to live in their home more than one year, Median $4,350 $5,830 $3,840 $4,600 $5,260 $4,690
the amount spent immediately on home * Less than one percent
improvement projects typically increases
with the expected tenure in the home.
HOME IMPROVEMENT projects, especially in older homes, are spending for the typical buyer varied
SPENDING BY AGE OF HOME ultimately quite costly, although they between $3,700 and $5,000 across
As the age of the home increases, many not be completed within three homes of different vintages.
more buyers report that they undertake months of purchase. However, during the
some type of home improvements. Many first three months, home improvement
Exhibit 3-5
AMOUNT SPENT ON HOME IMPROVEMENT PROJECTS, BY AGE OF HOME
(Percentage Distribution)
Age of HoMe
All one year 2 to to 10 years 11 to 20 21 to 0 1 to 0 1 or more
Homes or less years years years years years
$1,000 or less 19% 17% 14% 18% 18% 22% 18% 23%
$1,001 to $5,000 37 37 43 38 32 35 37 40
$5,001 to $10,000 23 23 25 25 28 19 26 16
$10,001 to $25,000 13 13 13 11 14 15 14 13
$25,001 to $50,000 5 6 5 6 5 6 4 5
More than $50,000 3 5 * 3 3 3 1 3
Median $4,350 $4,600 $4,380 $4,420 $5,050 $4,220 $4,400 $3,730
* Less than one percent
0 2007 PROFILE OF BuyERS’ CHAPTER 3: HOME IMPROvEMENT ANd REMOdELINg
HOME FEATuRE PREFERENCES
Exhibit 3-6
TYPES OF HOME HOME IMPROVEMENTS UNDERTAKEN WITHIN 3 MONTHS
IMPROVEMENTS OF PURCHASE
Nearly half of all home buyers (Percent of Respondents)
Buyers of:
remodeled or otherwise made
rooms where improvements All first-time repeat New Previously
improvements to the kitchen within three were undertaken Buyers Buyers Buyers Homes owned Homes
months of their home purchase. Forty- Kitchen 47% 52% 44% 32% 51%
five percent remodeled or improved a Bathroom(s) 45 52 42 28 49
bathroom and 43 percent remodeled a Bedroom(s) 43 49 39 31 46
bedroom. Thirty-nine percent of home Living room 31 38 28 20 34
buyers replaced appliances and 39 Family room 22 20 24 18 24
percent replaced or upgraded lighting. garage 18 14 20 28 16
The priorities of remodeling were similar Home office 14 12 15 12 14
among first-time buyers, repeat buyers, Basement 13 14 12 9 14
and those who purchased previously Attic 5 5 5 5 5
owned residences. Home buyers who Dining room 3 3 3 2 3
purchased new homes, however, Laundry room 1 1 2 1 1
remodeled garages as frequently as Other 26 19 29 36 23
bathrooms and were most likely to None 6 4 7 7 5
undertake landscaping improvements Features added or replaced
within the first three months of their home Appliances 39% 41% 38% 29% 42%
purchase. Lighting 39 40 39 27 42
Floor coverings 36 37 35 14 41
Landscaping 35 32 36 51 30
Additional storage 15 9 17 22 13
Windows 12 12 13 14 12
Fencing 12 8 14 17 11
Monitored security system 10 7 11 16 8
Patio 8 4 11 17 6
Roof 6 6 6 1 7
Deck 6 3 7 8 6
siding or exterior finishes 6 4 7 3 6
Central air conditioning 6 5 6 3 6
Porch 4 4 4 4 4
Central heating 3 3 3 * 4
Doors 2 3 2 3 2
Electrical upgrades 2 2 2 * 2
Pool 2 * 2 3 1
Driveway 1 * 1 2 1
Other 15 14 15 15 14
None 8 9 8 9 8
* Less than one percent
NATIONAL ASSOCIATION OF REALTORS ® 1
Exhibit 3-7
HOME IMPROVEMENTS BY AGE HOME IMPROVEMENTS UNDERTAKEN WITHIN 3 MONTHS
OF HOME OF PURCHASE, BY AGE OF HOME
In many cases, the frequency (Percent of Respondents)
of various remodeling and home Age of HoMe
improvements is related to age of the rooms where one 2 to to 11 to 21 to 1 to 1 or
improvements were All year 10 20 0 0 more
home. For example, 53 percent of home undertaken Homes or less years years years years years years
buyers who purchased a home over Kitchen 47% 29% 37% 50% 54% 52% 55% 53%
50 years old remodeled their kitchen Bathroom(s) 45 28 39 46 47 53 50 51
compared to 29 percent of buyers Bedroom(s) 43 31 39 52 39 48 45 48
who purchased a home less than one Living room 31 19 29 37 31 32 34 40
Family room 22 18 17 31 32 22 26 16
year old. Garages are the one area that
garage 18 28 25 19 19 18 14 9
buyers of newer homes are more likely to
Home office 14 11 19 15 18 11 14 12
remodel soon after purchase compared
Basement 13 7 11 10 13 8 17 23
with buyers of older homes. Additionally,
Attic 5 5 3 4 5 4 2 9
home buyers who purchased newer
Dining room 3 2 2 3 5 1 2 6
homes are more likely to invest in
Laundry room 1 1 4 1 2 1 1 1
landscaping and additional storage than
Other 26 36 36 27 18 22 24 21
those who purchased older homes.
None 6 8 8 6 5 3 5 4
Features added or replaced
Appliances 39% 27% 24% 43% 53% 45% 36% 47%
Lighting 39 27 34 34 46 44 42 48
Floor coverings 36 13 27 40 45 38 44 46
Landscaping 35 53 31 33 32 30 29 29
Additional storage 15 22 29 15 14 10 9 9
Windows 12 13 6 10 13 13 12 16
Fencing 12 18 12 16 7 11 9 10
Monitored security system 10 15 10 13 9 8 6 7
Patio 8 18 9 7 8 7 6 2
Roof 6 1 1 7 6 5 8 13
Deck 6 8 6 9 7 4 6 3
siding or exterior finishes 6 4 4 6 4 10 6 7
Central air conditioning 6 2 3 3 8 12 6 6
Porch 4 4 2 2 2 6 3 4
Central heating 3 * 2 1 4 6 4 3
Doors 2 4 3 1 2 1 2 2
Electrical upgrades 2 * 2 1 1 * 3 5
Pool 2 4 4 2 2 * * 1
Driveway 1 1 2 1 1 1 * 1
Other 15 15 19 18 12 15 12 15
None 8 10 10 7 7 8 10 8
* Less than one percent
2 2007 PROFILE OF BuyERS’ CHAPTER 3: HOME IMPROvEMENT ANd REMOdELINg
HOME FEATuRE PREFERENCES
Exhibit 3-8
HOME IMPROVEMENTS AND HOME IMPROVEMENTS UNDERTAKEN WITHIN 3 MONTHS
EXPECTED LENGTH OF TENURE OF PURCHASE, BY EXPECTED LENGTH OF TENURE IN HOME
Owners who expect to stay in their (Percent of Respondents)
exPeCted leNgtH of teNure iN HoMe PurCHAsed
home for one year or less are most
rooms where improve- All one year 2 to to 10 11 to 1 1 or more
likely to report remodeling kitchens (64 ments were undertaken Buyers or less years years years years
percent), living rooms (45 percent) and Kitchen 47% 64% 53% 50% 46% 41%
family rooms (45 percent). Additionally, Bathroom(s) 45 27 51 45 40 41
home buyers who expect to own their Bedroom(s) 43 36 52 42 29 39
home for one year or less are most likely Living room 31 45 34 30 25 30
to invest in appliances (54 percent), Family room 22 45 25 25 23 20
lighting (46 percent), and floor coverings garage 18 9 19 19 11 22
(46 percent). This pattern of remodeling Home office 14 * 15 14 14 13
and home improvements suggests these Basement 13 27 12 12 11 16
owners are focusing their expenditures Attic 5 * 5 4 5 5
on those areas where improvements and Dining room 3 18 3 3 4 4
renovations will add the highest value. Laundry room 1 * 1 2 3 1
Among home buyers who plan to own Other 26 27 19 28 34 28
their home for 16 years or more, investing None 6 * 5 4 12 6
in new appliances (42 percent), and Features added or replaced
remodeling kitchens (41 percent) and Appliances 39% 54% 37% 44% 31% 42%
bathrooms (41 percent) are the most Lighting 39 46 42 42 35 37
frequent home improvements reported. Floor coverings 36 46 34 41 30 35
Landscaping 35 23 34 39 33 34
Additional storage 15 8 16 15 16 13
Windows 12 38 10 13 6 16
Fencing 12 8 10 14 16 12
Monitored security system 10 8 8 9 13 12
Patio 8 23 5 10 8 8
Roof 6 15 4 4 4 8
Deck 6 8 6 8 4 6
siding or exterior finishes 6 38 5 5 8 6
Central air conditioning 6 8 5 5 4 6
Porch 4 * 4 3 * 6
Central heating 3 8 2 3 3 6
Doors 2 * 1 3 3 2
Electrical upgrades 2 * 2 1 1 2
Pool 2 8 1 2 4 1
Driveway 1 * 1 * 4 1
Other 15 15 14 15 18 15
None 8 8 10 4 5 8
* Less than one percent
NATIONAL ASSOCIATION OF REALTORS ®
HOW REMODELING WAS used savings to finance remodeling primary residence to pay for home
FINANCED projects within the first three months of improvement projects in the first three
The most frequently cited way to their home purchase. Nearly one-quarter months. First-time home buyers were
finance a home improvement project was of repeat buyers, as well as one-in-five more likely than repeat buyers to report
savings. Sixty-eight percent of all buyers buyers who purchased new homes used using a gift from a friend or relative to pay
and 75 percent of first-time home buyers funds from the sale of their previous for home improvements.
Exhibit 3-9
HOW REMODELING WAS FINANCED
(Percent of Respondents) Buyers of:
All first-time repeat New Previously
Buyers Buyers Buyers Homes owned Homes
savings 68% 75% 64% 64% 69%
Proceeds from sale of primary residence 17 2 24 20 16
Loan from financial instutition other than a mortgage 6 8 4 6 6
gift from friend or relative 5 11 2 2 6
sale of personal property 4 2 5 5 4
Equity from primary residence buyer continues to own (e.g. cash-out refi- 4 1 5 6 4
nance, second mortgage, home equity loan, or home equity line of credit)
Cash 4 6 3 3 4
Credit card(s) 3 4 3 2 3
sale of stocks or bonds 3 2 3 3 3
Proceeds from sale of real estate other than primary residence 3 1 4 3 2
Loan from friend or relative 2 5 1 1 3
401k/pension fund including loan 2 1 3 3 2
Inheritance 2 2 2 1 2
Individual Retirement Account (IRA) 1 * 1 2 1
Investment property sales 1 * 1 1 1
(1031 exchange)
Life insurance * * * * *
Other 4 6 2 3 4
* Less than one percent
2007 PROFILE OF BuyERS’ CHAPTER 3: HOME IMPROvEMENT ANd REMOdELINg
HOME FEATuRE PREFERENCES
FINANCING HOME household income of buyers increases, other income groups, home buyers who
IMPROVEMENTS AND however, the percentage of home buyers had an annual household income of less
HOUSEHOLD INCOME
using the proceeds from the sale of a than $75,000 are more likely to report
Regardless of household income,
primary residence for home improvement using a gift from a friend or relative to pay
most home buyers rely on savings to
projects also increases. Compared with for home improvement costs.
finance home improvements. As the
Exhibit 3-10
HOW REMODELING WAS FINANCED, BY HOUSEHOLD INCOME
(Percent of Respondents)
HouseHold iNCoMe (200)
All less than $,000 to $,000 to $100,000 to $10,000 or
Buyers $,000 $, $, $1, more
savings 68% 66% 68% 65% 67% 75%
Proceeds from sale of primary residence 17 13 13 18 25 17
Loan from financial instutition other than a mortgage 6 7 6 6 8 2
gift from friend or relative 5 8 8 4 4 1
sale of personal property 4 5 4 4 5 5
Equity from primary residence buyer continues to own (e.g. 4 1 4 6 4 6
cash-out refinance, second mortgage, home equity loan, or
home equity line of credit)
Cash 4 4 4 4 4 4
Credit card(s) 3 3 4 2 2 2
sale of stocks or bonds 3 1 1 3 5 3
Proceeds from sale of real estate other than primary 3 3 3 3 1 2
residence
Loan from friend or relative 2 4 3 1 * *
401k/pension fund including loan 2 1 2 3 1 5
Inheritance 2 6 1 * 3 *
Individual Retirement Account (IRA) 1 1 1 * 1 *
Investment property sales (1031 exchange) 1 2 * 1 1 2
Life insurance * * * * * *
Other 4 3 5 3 3 *
* Less than one percent
NATIONAL ASSOCIATION OF REALTORS ®
FINANCING SOURCES AND to finance the expenses such as the percent of home buyers who spent less
COST OF IMPROVEMENTS proceeds from the sale of a primary than $1,000 on home improvements
As the cost of remodeling and home residence or a loan from a financial relied on savings compared to 55
improvements increases, home buyers institution other than a mortgage, in percent of homeowners who spent
are more likely to use several sources addition to savings. Seventy-three between $25,000 and $50,000.
Exhibit 3-11
HOW REMODELING WAS FINANCED, BY REMODELING COST
(Percent of Respondents)
Cost of reModeliNg
All $1,000 $1,001 to $,001 to $10,001 to $2,001 to More than
Buyers or less $,000 $10,000 $2,000 $0,000 $0,000
savings 68% 73% 71% 64% 61% 55% 69%
Proceeds from sale of primary residence 17 4 13 20 27 34 42
Loan from financial instutition other than a mortgage 6 3 4 7 7 12 14
gift from friend or relative 5 5 6 5 5 3 5
sale of personal property 4 * 2 4 11 12 21
Equity from primary residence buyer continues to own (e.g. 4 2 2 4 9 7 14
cash-out refinance, second mortgage, home equity loan, or
home equity line of credit)
Cash 4 9 4 2 1 5 *
Credit card(s) 3 2 4 3 2 1 *
sale of stocks or bonds 3 1 1 4 4 5 14
Proceeds from sale of real estate other than primary 3 1 3 3 5 1 5
residence
Loan from friend or relative 2 3 1 4 3 * 2
401k/pension fund including loan 2 1 2 4 2 1 *
Inheritance 2 1 * 3 2 4 7
Individual Retirement Account (IRA) 1 * 1 * 3 * *
Investment property sales (1031 exchange) 1 * 1 1 1 4 *
Life insurance * * * 1 * * *
Other 4 6 4 2 4 3 2
* Less than one percent
56 2007 proFIle oF Buyers’
home Feature preFerences
chapter 4 home purchase, Investment, and FInancIng
I
n t h e s a m e way t h at a g e , h o u s e h o l d I n c o m e , a n d o t h e r c h a r a c t e r I s t I c s
influence the features of the home a person buys, they also shape the
options available to buyers within a particular price range, their home
financing alternatives and investment potential. chapter 4 addresses
the variation in home purchase price, the percentage of buyers with
home mortgages, and the perception that buyers have of the investment
potential of their homes.
Home buyers who purchased a home with the
expectation of staying in that home for a number
of years are the most optimistic about their home’s
investment potential.
For three-quarters of first-time buyers,
the desire to own a home and establish
their own household was the primary
motivating factor underlying their home
purchase.
NATIONAL ASSOCIATION OF REALTORS ®
Exhibit 4-1
PURCHASE PRICE OF HOMES PURCHASE PRICE OF HOME
(Percentage Distribution) Buyers of:
The median price paid by home
All first-time repeat New Previously
buyers over the period from late 2005 Buyers Buyers Buyers Homes owned Homes
to early 2007 was $205,000. First- Less than $75,000 5% 9% 3% 1% 6%
time buyers typically purchased less $75,000 to $99,999 6 10 3 1 8
expensive homes than repeat buyers, $100,000 to $124,999 8 14 5 4 10
and new-home buyers typically paid $125,000 to $149,999 11 15 9 10 11
higher prices for their homes than buyers $150,000 to $174,999 10 13 9 11 10
of previously owned homes. $175,000 to $199,999 8 9 7 8 8
$200,000 to $249,999 13 11 14 14 12
$250,000 to $299,999 10 7 11 11 9
$300,000 to $349,999 7 5 9 10 6
$350,000 to $399,999 5 3 6 6 5
$400,000 to $499,999 6 2 9 10 5
$500,000 or more 10 3 14 15 9
Median $205,000 $154,000 $249,200 $255,400 $188,500
PURCHASE PRICE OF HOMES of home buyers increases, and most purchased by buyers aged 55 to 64. For
BY AGE likely also their incomes, the price paid home buyers aged 65 years or older, the
Home buyers’ age often influences for the typical home they choose also purchase price of their home is typically
the preferred size, location, and most increases. The median price of the home less than that of younger buyers, which
desired characteristics of a home, and purchased by buyers aged 18 to 24 was reflects factors such as downsizing or
thus the purchase price. As the age $129,300, rising to $228,500 for homes relocation tied to retirement.
Exhibit 4-2
PURCHASE PRICE OF HOME, BY AGE
Age of HoMe Buyer
(Percentage Distribution)
All Buyers 1-2 2- - - - - or older
Less than $75,000 5% 14% 5% 4% 4% 4% 3% 5%
$75,000 to $99,999 6 21 6 5 4 6 3 5
$100,000 to $124,999 8 13 11 6 10 6 4 11
$125,000 to $149,999 11 14 13 9 10 10 10 11
$150,000 to $174,999 10 7 10 9 10 10 16 11
$175,000 to $199,999 8 7 10 9 6 7 10 7
$200,000 to $249,999 13 13 13 9 14 14 13 25
$250,000 to $299,999 10 2 10 12 10 8 8 5
$300,000 to $349,999 7 3 7 7 6 10 13 5
$350,000 to $399,999 5 1 5 7 4 5 8 2
$400,000 to $499,999 6 1 4 8 7 8 10 5
$500,000 or more 10 4 6 15 16 12 3 9
Median $205,000 $129,300 $184,000 $240,000 $225,000 $228,500 $208,800 $196,700
2007 PROFILE OF BuyERS’ CHAPTER 4: HOME PuRCHASE, INvESTMENT, ANd FINANCINg
HOME FEATuRE PREFERENCES
PURCHASE PRICE OF HOMES related to household income. The typical less than $35,000 was $122,800 and for
RELATIVE TO INCOME price of homes purchased by buyers those with incomes of $150,000 or more
The price paid for a home is directly with annual household incomes (2006) of it was $474,000.
Exhibit 4-3
PURCHASE PRICE OF HOME, BY HOUSEHOLD INCOME
(Percentage Distribution)
HouseHold iNCoMe (200)
less than $,000 to $,000 to $100,000 to $10,000
All Buyers $,000 $, $, $1, or more
Less than $75,000 5% 21% 5% 1% 2% 1%
$75,000 to $99,999 6 15 9 3 1 1
$100,000 to $124,999 8 15 15 4 1 1
$125,000 to $149,999 11 13 17 9 5 1
$150,000 to $174,999 10 10 14 12 5 2
$175,000 to $199,999 8 8 9 12 7 1
$200,000 to $249,999 13 9 13 17 14 4
$250,000 to $299,999 10 5 6 13 16 9
$300,000 to $349,999 7 2 5 10 12 10
$350,000 to $399,999 5 1 2 7 11 8
$400,000 to $499,999 6 1 3 7 12 15
$500,000 or more 10 1 3 5 14 46
Median $205,000 $122,800 $156,900 $225,000 $295,000 $474,000
NATIONAL ASSOCIATION OF REALTORS ®
BUYERS WHO FINANCED THEIR purchase. Slightly more first-time buyers purchased new homes, 10 percent did
HOME PURCHASE financed their home than repeat buyers. not use a mortgage to finance their home
Most home buyers (92 percent) Among repeat buyers and those who purchase.
used a mortgage to finance their home
Exhibit 4-4
BUYERS WHO FINANCED THEIR HOME PURCHASE
(Percentage Distribution)
100 97%
94%
92%
90% 90%
90
80
70
60
50
40
30
20
10% 10%
10 8%
6%
3%
0
All Buyers First-time Buyers Repeat Buyers New Homes Previously Owned Homes
BUYERS OF:
Have a mortgage Does not have a mortgage
0 2007 PROFILE OF BuyERS’ CHAPTER 4: HOME PuRCHASE, INvESTMENT ANd FINANCINg
HOME FEATuRE PREFERENCES
FINANCING THE HOME income and the amount of equity of home buyers aged 18 to 24 have a
PURCHASE BY AGE OF BUYER accumulated through previous ownership mortgage compared to 61 percent of
The age of home buyers is correlated of homes tend to be greater among buyers aged 65 to 74 and 58 percent of
with the use of mortgages to finance older age groups. Ninety-nine percent home buyers 75 or older.
their homes, largely because household
Exhibit 4-5
BUYERS WHO FINANCED THEIR HOME PURCHASE, BY AGE
(Percentage Distribution)
100 99% 98% 98%
92% 93%
90 87%
80
70
61%
60 58%
50
42%
40 39%
30
20
13%
10 8% 7%
1% 2% 2%
0
All Buyers 18-24 25-34 35-44 45-54 55-64 65-74 75 or older
AGE OF HOMEBUYER
Have a mortgage Does not have a mortgage
NATIONAL ASSOCIATION OF REALTORS ® 1
HOME PURCHASE FINANCING range of $35,000 to over $150,000, mainly because a large segment of this
AND HOUSEHOLD INCOME 93 to 96 percent of home buyers income group includes home buyers
Household income does not have a have a mortgage. Among those with a over age 55 who are more likely to have
strong impact on whether a home buyer household income of less than $35,000, accumulated home equity from previous
has a mortgage. Within the wide income this percentage drops to 84 percent, ownership.
Exhibit 4-6
BUYERS WHO FINANCED THEIR HOME PURCHASE, BY HOUSEHOLD INCOME
(Percentage Distribution)
100
95% 96%
94% 93%
92%
90
84%
80
70
60
50
40
30
20
16%
10 8% 7%
6% 5% 4%
0
All Buyers Less than $35,000 $35,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 or more
HOUSEHOLD INCOME 2006
Have a mortgage Does not have a mortgage
2 2007 PROFILE OF BuyERS’ CHAPTER 4: HOME PuRCHASE, INvESTMENT ANd FINANCINg
HOME FEATuRE PREFERENCES
PURCHASE PRICE AND USE OF mortgage financing relative to home percent of buyers across each home
MORTGAGE price. Between 90 percent and 95 price category have a mortgage.
There is little variation in the use of
Exhibit 4-7
BUYERS WHO FINANCED THEIR HOME PURCHASE, BY FINAL PURCHASE PRICE
(Percentage Distribution)
100
95% 95%
92% 93%
91% 91% 90%
90
80
70
60
50
40
30
20
10%
10 8% 9% 9%
7%
5% 5%
0
All Buyers Less than $100,000 to $200,000 to $300,000 to $400,000 to $500,000
$100,000 $199,999 $299,999 $399,999 $499,999 or more
PURCHASE PRICE OF HOME
Have a mortgage Does not have a mortgage
NATIONAL ASSOCIATION OF REALTORS ®
Exhibit 4-8
INVESTMENT POTENTIAL OF INVESTMENT POTENTIAL*
HOME (Percentage Distribution)
While shelter is one of the primary Buyers of:
functions of a home, the opportunity All first-time repeat New Previously
Buyers Buyers Buyers Homes owned Homes
to accumulate equity through price
High (% 8, 9, and 10) 56% 54% 58% 63% 54%
appreciation is also an important
Moderate (% 4, 5, 6, and 7) 41 44 39 35 43
motivation for home buyers. When asked
Low (% 1, 2, and 3) 3 3 3 2 3
to rate the investment potential of their
Average 7.6 7.5 7.6 7.9 7.5
home on a scale from 1 to 10, over
half of home buyers (56 percent) rated * On a scale of 1 to 10, where 1 is “Very poor” and 10 is “Excellent”
their home as having high investment The scale was divided into categories: low=1,2,3; moderate=4, 5, 6, 7; and high= 8, 9, 10 for
potential. Buyers of new homes were comparison purposes in the table.
most likely to rate their home’s investment
potential as high (63 percent).
INVESTMENT POTENTIAL AND varies somewhat by the type of home as high compared with fewer than
TYPE OF HOME home purchased. Home buyers who half of home buyers who purchased a
While few buyers thought their purchased detached single-family homes condo in a building with five or more units
home had a low investment potential, were most optimistic, with 58 percent or a townhouse/row house.
the perception of investment potential rating the investment potential of their
Exhibit 4-9
INVESTMENT POTENTIAL*, BY TYPE OF HOME
(Percentage Distribution)
Buyers of:
All detached duplex/ apartments/ con- Apartments/ condos in buildings townhouses/ row
Buyers single-family homes dos in 2 to unit buildings with or more units houses
High (% 8, 9, and 10) 56% 58% 55% 44% 47%
Moderate (% 4, 5, 6, and 7) 41 40 41 53 48
Low (% 1, 2, and 3) 3 2 4 4 6
Average 7.6 7.7 7.5 7.2 7.2
* On a scale of 1 to 10, where 1 is “Very poor” and 10 is “Excellent”
The scale was divided into categories: low=1,2,3; moderate=4, 5, 6, 7; and high= 8, 9, 10 for comparison purposes in the table.
2007 PROFILE OF BuyERS’ CHAPTER 4: HOME PuRCHASE, INvESTMENT ANd FINANCINg
HOME FEATuRE PREFERENCES
Exhibit 4-10
INFLUENCE OF EXPECTED INVESTMENT POTENTIAL*, BY EXPECTED LENGTH OF TENURE
LENGTH OF TENURE ON IN HOME PURCHASED
INVESTMENT POTENTIAL (Percentage Distribution)
Home buyers who purchased a home exPeCted leNgtH of teNure iN HoMe PurCHAsed
with the expectation of staying in that All one year 2 to to 10 11 to 1 1 or more
Buyers or less years years years years
home for a number of years are most
High (% 8, 9, and 10) 56% 55% 44% 54% 59% 71%
optimistic about their home’s investment
Moderate (% 4, 5, 6, and 7) 41 21 51 44 40 29
potential. Among those buyers who
Low (% 1, 2, and 3) 3 24 5 2 1 1
intend to re-sell their home within one
Average 7.6 6.6 7.0 7.6 7.6 8.2
year, over half believed that their home
holds significant investment potential. * On a scale of 1 to 10, where 1 is “Very poor” and 10 is “Excellent”
Still nearly one-quarter of this group have The scale was divided into categories: low=1,2,3; moderate=4, 5, 6, 7; and high= 8, 9, 10 for
very low expectations suggesting that comparison purposes in the table.
investment was not a primary reason for
their home purchase.
ROLE OF HOME BUYER’S AGE compared with younger home buyers. investment gains on any particular home.
ON INVESTMENT POTENTIAL Younger buyers have not yet had Fifty percent of home buyers under
A home buyer’s age influences experience in real estate markets that age 25 believe their home has a high
the perceived investment potential of influences their perceptions of future investment potential, compared to 63
the home they purchase. Older home gains, combined with a typically shorter percent of buyers aged 65 to 74, and 71
buyers tend to have more faith in the period of ownership that may limit future percent of home buyers 75 or older.
investment potential of their homes
Exhibit 4-11
INVESTMENT POTENTIAL*, BY AGE
(Percentage Distribution) Age of HoMe Buyer
All Buyers 1-2 2- - - - - or older
High (% 8, 9, and 10) 56% 50% 54% 53% 54% 66% 63% 71%
Moderate (% 4, 5, 6, and 7) 41 48 44 43 42 32 35 27
Low (% 1, 2, and 3) 3 1 2 4 4 2 2 2
Average 7.6 7.5 7.6 7.4 7.6 8.0 7.8 8.1
* On a scale of 1 to 10, where 1 is “Very poor” and 10 is “Excellent”
The scale was divided into categories: low=1,2,3; moderate=4, 5, 6, 7; and high= 8, 9, 10 for comparison purposes in the table.
natIonal assocIatIon of realtors ® 65
methodology
I
I n m a r c h 2 0 0 7 , n at I o n a l a s s o c I t I o n o f r e a lt o r s ® m a I l e d a 3 9 - q u e s t I o n
survey to a random national sample of 40,000 home buyers who
purchased a home in the period from late 2005 through early 2007.
the survey yielded 2,530 usable responses with a response rate, after
adjusting for undeliverable addresses, of 6.7 percent. consumer names
and addresses were obtained from experian, a firm that maintains an
extensive database of recent home buyers derived from county records.
the analysis included in this report was conducted after survey responses
were weighted according to each state’s share of home sales in 2006.
the primary measure of central tendency used throughout this report is
the median, the middle point in the distribution of responses to a particular
question or, equivalently, the point at which half of the responses are above
and half below a particular value. some results are presented for the four
census regions: northeast, midwest, south and West. due to rounding
and omissions for space, percentage distributions may not add to 100
For three-quarters
percent. of first-time buyers,
the desire to own a home and establish
their own household was the primary
motivating factor underlying their home
purchase.
66 2007 ProfIle of Buyers’
home feature Preferences
lIst of exhIBIts
Chapter 1: Characteristics of Home Purchased
Exhibit 1-1 SIZE OF HOME PURCHASED
Exhibit 1-2 SIZE OF HOME PURCHASED
Exhibit 1-3 SIZE OF HOME PURCHASED, BY REGION
Exhibit 1-4 SIZE OF HOME PURCHASED, BY AGE OF HOME
Exhibit 1-5 SIZE OF HOME PURCHASED, BY HOUSEHOLD COMPOSITION
Exhibit 1-6 CHARACTERISTICS OF HOMES PURCHASED
Exhibit 1-7 CHARACTERISTICS OF HOMES PURCHASED, BY AGE OF HOME BUYER
Exhibit 1-8 TYPE OF HOME PURCHASED
Exhibit 1-9 TYPE OF HOME PURCHASED, BY REGION
Exhibit 1-10 TYPE OF HOME PURCHASED, BY AGE OF HOME BUYER
Exhibit 1-11 TYPE OF HOME PURCHASED, BY HOUSEHOLD COMPOSITION
Exhibit 1-12 LOCATION OF HOMES PURCHASED
Exhibit 1-13 LOCATION OF HOMES PURCHASED
Exhibit 1-14 LOCATION OF HOMES PURCHASED, BY REGION
Exhibit 1-15 LOCATION OF HOMES PURCHASED, BY AGE OF HOME BUYER
Exhibit 1-16 DISTANCE FROM PREVIOUS RESIDENCE
Exhibit 1-17 DISTANCE FROM PREVIOUS RESIDENCE, BY AGE OF HOME BUYER
Exhibit 1-18 SATISFACTION WITH HOME PURCHASED
Chapter 2: Searching for a Home
Exhibit 2-1 USE OF INTERNET TO SEARCH FOR HOMES
Exhibit 2-2 METHOD OF HOME PURCHASE
Exhibit 2-3 MOST DESIRED HOME FEATURES
Exhibit 2-4 BUYERS WHO THOUGHT FINDING A HOME WITH A PARTICULAR FEATURE WAS
“VERY IMPORTANT”
Exhibit 2-5 BUYERS WHO THOUGHT FINDING A HOME WITH A PARTICULAR FEATURE WAS
“VERY IMPORTANT”, BY REGION
Exhibit 2-6 BUYERS WHO THOUGHT FINDING A HOME WITH A PARTICULAR FEATURE WAS
“VERY IMPORTANT”, BY AGE
Exhibit 2-7 BUYERS THAT PURCHASED A HOME WITH THE FEATURES CONSIDERED
IMPORTANT
Exhibit 2-8 BUYERS THAT PURCHASED A HOME WITH THE FEATURES CONSIDERED
IMPORTANT, BY REGION
Exhibit 2-9 BUYERS THAT PURCHASED A HOME WITH THE FEATURES CONSIDERED
IMPORTANT, BY AGE
Exhibit 2-10 HOME BUYERS WILLING TO PAY MORE FOR DESIRED FEATURES
Exhibit 2-11 BUYERS WHO THOUGHT FINDING A HOME WITH PARTICULAR ROOMS WAS
“VERY IMPORTANT”
Exhibit 2-12 BUYERS WHO THOUGHT FINDING A HOME WITH PARTICULAR ROOMS WAS
“VERY IMPORTANT”, BY REGION
Exhibit 2-13 BUYERS WHO THOUGHT FINDING A HOME WITH PARTICULAR ROOMS WAS
“VERY IMPORTANT”, BY AGE
Exhibit 2-14 BUYERS THAT PURCHASED A HOME WITH PARTICULAR ROOMS CONSIDERED
IMPORTANT
NATIONAL ASSOCIATION OF REALTORS ®
Exhibit 2-15 BUYERS THAT PURCHASED A HOME WITH PARTICULAR ROOMS
CONSIDERED IMPORTANT, BY REGION
Exhibit 2-16 BUYERS THAT PURCHASED A HOME WITH PARTICULAR ROOMS
CONSIDERED IMPORTANT, BY AGE
Exhibit 2-17 HOME BUYERS WILLING TO PAY MORE FOR DESIRED ROOMS
Exhibit 2-18 IMPORTANCE OF HOME’S ENERGY EFFICIENCY
Exhibit 2-19 IMPORTANCE OF HOME’S ENERGY EFFICIENCY, BY AGE OF HOME BUYER
Exhibit 2-20 IMPORTANCE OF HOME’S ENERGY EFFICIENCY, BY AGE OF HOME PURCHASED
Exhibit 2-21 HOME BUYER’S IDEAL OR PREFERRED HOME COMPARED WITH THE HOME
PURCHASED
Exhibit 2-22 HOME BUYER’S IDEAL OR PREFERRED HOME COMPARED WITH THE HOME
PURCHASED, BY AGE
Chapter 3: Home Improvement and Remodeling
Exhibit 3-1 UNDERTOOK HOME IMPROVEMENT PROJECTS WITHIN 3 MONTHS OF HOME
PURCHASE
Exhibit 3-2 UNDERTOOK HOME IMPROVEMENT PROJECT WITHIN 3 MONTHS OF HOME
PURCHASE, BY AGE OF HOME
Exhibit 3-3 AMOUNT SPENT ON HOME IMPROVEMENT PROJECTS
Exhibit 3-4 AMOUNT SPENT ON HOME IMPROVEMENT PROJECTS, BY EXPECTED LENGTH
OF TENURE IN HOME PURCHASED
Exhibit 3-5 AMOUNT SPENT ON HOME IMPROVEMENT PROJECTS, BY AGE OF HOME
Exhibit 3-6 HOME IMPROVEMENTS UNDERTAKEN WITHIN 3 MONTHS OF PURCHASE
Exhibit 3-7 HOME IMPROVEMENTS UNDERTAKEN WITHIN 3 MONTHS OF PURCHASE, BY
AGE OF HOME
Exhibit 3-8 HOME IMPROVEMENTS UNDERTAKEN WITHIN 3 MONTHS OF PURCHASE, BY
EXPECTED LENGTH OF TENURE IN HOME
Exhibit 3-9 HOW REMODELING WAS FINANCED
Exhibit 3-10 HOW REMODELING WAS FINANCED, BY HOUSEHOLD INCOME
Exhibit 3-11 HOW REMODELING WAS FINANCED, BY REMODELING COST
Chapter 4: Home Purchase, Investment and Financing
Exhibit 4-1 PURCHASE PRICE OF HOME
Exhibit 4-2 PURCHASE PRICE OF HOME, BY AGE
Exhibit 4-3 PURCHASE PRICE OF HOME, BY HOUSEHOLD INCOME
Exhibit 4-4 BUYERS WHO FINANCED THEIR HOME PURCHASE
Exhibit 4-5 BUYERS WHO FINANCED THEIR HOME PURCHASE, BY AGE
Exhibit 4-6 BUYERS WHO FINANCED THEIR HOME PURCHASE, BY HOUSEHOLD INCOME
Exhibit 4-7 BUYERS WHO FINANCED THEIR HOME PURCHASE, BY FINAL PURCHASE PRICE
Exhibit 4-8 INVESTMENT POTENTIAL*
Exhibit 4-9 INVESTMENT POTENTIAL*, BY TYPE OF HOME
Exhibit 4-10 INVESTMENT POTENTIAL*, BY EXPECTED LENGTH OF TENURE IN HOME
PURCHASED
Exhibit 4-11 INVESTMENT POTENTIAL*, BY AGE
2007 PROFILE OF BuyERS’
HOME FEATuRE PREFERENCES
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is the source for information about all aspects of the real estate industry.
Let your organization harness the power of NAR’s survey capabilities and
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The behavioral and demographic information from NAR’s national
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Leverage NAR’s extensive surveybuyers, market information to master
For three-quarters of first-time data and
dynamic economic a home estate trends on the local, regional, and
the desire to own and real and establish
their own household was the primary
national level. NAR RealtyCheck™ provides valuable information to meet
motivating factor underlying their home
your organization’s critical planning needs. For organizations that need to
purchase.
understand the impact of a turbulent economy and a dynamic industry,
NAR RealtyCheck™ provides information to improve your operations and
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To learn more about NAR RealtyCheck™ products and services please
visit www.NARRealtyCheck.com or contact Tj doyle at (202) 383-7535 or
Hristina Toshkova at (202) 383-7529.
NAR RESEARCH STAFF
Quantitative Analysis and
International Research
Lawrence Yun, Ph.D.
Managing Director, Quantitative Research
Keunwon Chung
Statistical Economist
Ken Fears
Manager, Regional Economics
Scott MacIntosh
Senior Economist, Commercial and
Investment Real Estate
Existing-Home Sales Statistics
Kevin J. Thorpe
Manager, Existing-Home Sales
Wannasiri Chompoopet
Senior EHS Analyst NATIONAL ASSOCIATION OF REALTORS®
Michael Hyman RESEARCH DIVISION
Research Assistant
The Research Division of the NATIONAL ASSOCIATION OF REALTORS® produces the
Survey Research and the National premier measurements of residential real estate activity – the existing-home sales and the
Center for Real Estate Research
pending home sales series. NAR Research examines how changes in the economy affect
Paul C. Bishop, Ph.D. the real estate business, trends in real estate practices and how NAR members are adapting
Director of the National Center for Real technology in their business operations. Additionally, NAR Research evaluates regulatory
Estate Research
and legislative policy proposals for their impact on REALTORS®, their clients and America’s
Harika “Anna” Barlett property owners.
Senior Research Analyst
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www.REALTOR.org/research.
Senior Research Analyst
Learn more about NAR RealtyCheckTM products and services at www.
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Business Manager Washington, DC 20001
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What features did buyers prefer when purchasing a h more
What features did buyers prefer when purchasing a home? This detailed report gives you insight as to what buyers are looking for when purchasing a home. If you are selling your home, this is valuable information. This is also beneficial to real estate agents. Be sure to advertise the features home buyers prefer. less
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