Toy website business idea

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  • + guestbd48d9 guestbd48d9 8 months ago
    Haha, you put it up. Awesome.

    Tristan
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Toy website business idea - Presentation Transcript

  1. myeCar.co.uk
    • Business model:
      • Customise, play and buy your model car!
      • Driven by flash applications
      • Roots in Web 2.0:
        • Rich user experience
        • High personalization
        • Advanced web applications
      • Differentiation via website
      • Fast brand building (myeToys.co.uk and myeCar.co.uk)
  2. Different level of difficulty of flash applications, depending on age group. Decent profit margin
    • Differentiation:
    • via website:
    • Customize
    • Put together
    • Play
    • Invite friends
    myeCar.co.uk Children (parents) China supply import
  3. Age: 4-7 Age: 8-11 Age: 12-16 Toy example: 3d puzzle Toy example: 22 piece car Toy example: wooden car
  4. Large growth in the UK internet retail industry. Market worth above 10 billion as of 2006. Of this market, approximately 2.9 million is comprised of people who spend less than 100 pounds a year. Households with access to the Internet, GB
    • 56 percent of households have broadband (2008) and 16 million have internet access
    • Estimated potential market of 21 million people (Taken from cross comparison of internet usage habits with total internet users.)
    Internet Usage and Population Statistics Source: Internet World Stats, 2008 Adult users and their activities online Source: National Statistics, 2006 YEAR Users Population % Pop. 2000 15,400,000 58,789,194 26.20% 2005 35,807,929 59,889,407 59.80% 2007 38,512,837 60,363,602 63.80%
    • The core market includes traditional toys such as cars, but excludes sales such as electronic games
    • Recent years, the toy market’s growth smaller then the growth of the economy as a whole, as shown in the adjacent graphs.
    • The core toy market over time is static, yet volatile.
    • Specialization and differentiation is especially essential for start ups.
    Source: Mintel International Group Limited, 2006; Trading Economics, 2008
  5. Source: Media@LSE, 2005
    • U.K
    • 4-7 year old boys
    • 8-11 year old boys
    • 12-16 year old teenager male
    • Fun, emotional need customers
    • Ultra conservative decision makers
    • Price insensitive
    • TV – Cbeebies channel [Audience share 1.2%]
            • Cbbc channel [6-12 year olds]
    • Cinema - £310 for a 30 second spot
    • Google AdWords and SEO marketing
    • Focus on PPC and organic SEO
    • Facts:
      • comScore: 60% of consumers use Web as first source of search
      • iProspect: 62% of consumers click on results on first page , 90% within first 3 pages
    • Great domain names:
    • mye Toy .co.uk and mye Car .co.uk
    • Keywords to be used for both PPC and organic SEO
    • Examples for myeToy:
    • Examples for myeCar:
    Source: Google UK Keyword Search vol. 11/08 Average search Toys online 14,800 12,100 Buy toys online 1,300 1,000 Keyword Search vol. 11/08 Average search Car toys 550,000 450,000 Toy cars 90,500 60,500
  6. Total start up cost: £40,000
    • Key facts:
    • Growth rate: between 8% - 12%
    • Decrease in costs by 20% over 3 years
    Breakeven point Year 1 Year 2 Year 3 Revenues £65,891.16 £87,144.83 £121,719.81 GP £49,068.63 £64,896.07 £90,643.78 Net Profit -£21,586.37 -£3,867.93 £9,943.78
    • http://www.statistics.gov.uk/CCI/nugget.asp?ID=1711&Pos=2&ColRank=1&Rank=192
    • http://learning.wmin.ac.uk/@@c27204eb757e3d076e1384ff18a82a45/courses/1/4MBS658.2008.1/content/_580168_1/MBS636_Ebusiness_Startups.ppt
    • http://www.statistics.gov.uk/CCI/nugget.asp?ID=8&Pos=1&ColRank=1&Rank=192
    • http://www.internetworldstats.com/eu/uk.htm
    • http://www.statistics.gov.uk/statbase/Product.asp?vlnk=5672
    • http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=173675/display/id=4295/display/id=303317/display/id=241604&anchor=atom1?select_section=173675
    • http://www.tradingeconomics.com/Economics/GDP-Growth.aspx?Symbol=GBP
    • http://www.lse.ac.uk/collections/children-go-online/
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