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JustOncology.com Preso May 3rd 2011
JustOncology.com Preso May 3rd 2011
JustOncology.com Preso May 3rd 2011
JustOncology.com Preso May 3rd 2011
JustOncology.com Preso May 3rd 2011
JustOncology.com Preso May 3rd 2011
JustOncology.com Preso May 3rd 2011
JustOncology.com Preso May 3rd 2011
JustOncology.com Preso May 3rd 2011
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JustOncology.com Preso May 3rd 2011

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A presentation by Richard G. Just, MD on May 3rd, 2011, titled: 'Physicians And Social Media: What Can Pharma Learn?' Conference: 'Social Media for Pharma'. …

A presentation by Richard G. Just, MD on May 3rd, 2011, titled: 'Physicians And Social Media: What Can Pharma Learn?' Conference: 'Social Media for Pharma'.

Published in: Health & Medicine, Business
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  • 1. Social Media, One ‘Doctor as patient’ Experience, and The Beginnings of a practice legacy project
    Richard G. Just, MD
    Co-founder
    JustOncology.com
    May 3rd, 2011
    5/2/2011
    JustOncology.com
  • 2. About Richard Just ‘@chemosabe1’
    36 year career in community oncology and hematology
    Senior Partner, and President of 5 office medical oncology practice in San Diego
    Diplomate, American Board of Internal Medicine, Medical Oncology and Hematology
    Associate Director of Research Network, Scripps Health, 6 year tenure. PI on numerous trials. Founded research group focused on Phase 1 trials. Chaired Palomar/Pomerado IRB for 22 years
    Early adopter of social media, albeit limited and supported by outsourced agency as mentor/guide
    Recent experience as patient with major cardiac surgery
    Focused on ‘legacy interests’ of what comes next in terms of family, career, and personal health concerns
    5/2/2011
    JustOncology.com
  • 3. May you live in ‘interesting times…’
    Traditional solo or small group practices under pressure (hospitals, payors, entrepreneurs, other medical groups buying independent physicians, due in part to HITECH incentives, ACO provisions expressed in Patient Protection and Affordable Care Act aka ‘Health Reform’)
    Where is it going, and at what rate (timeline, window)?
    What to do (many physicians exiting clinical medicine, or seeking employment)?
    5/2/2011
    JustOncology.com
  • 4. The Incident
    5/2/2011
    JustOncology.com
    Unexpected severity of cardiac condition gets my attention
    Social media engagement limited via outsourced agency as proxy for group as well as myself (though later in the contract when ‘group interest’ waned)
    Health condition provided ‘new pair of glasses’ through which to look at, and experience the value proposition of ‘web 2.0’ tools
    Specific portal was CaringBridge.org
    Enabled efficient status reporting and engagement of families and friends
  • 5. Implications
    First person experience as an ‘e-Patient’
    Enabled familial (my wife and me) collaboration researching my condition, outcomes, available treatment option(s), and preferred surgical solutions (local and elsewhere)
    5/2/2011
    JustOncology.com
  • 6. Further Applications
    5/2/2011
    JustOncology.com
    Listening to our audience
    Communicating
    Engaging the community
    Via ‘patient portals’ (email, telemedicine, e-perscribing, lab results reporting, personal health record (PHR) integration with practice electronic health record (EHR)
  • 7. Further Applications - Continued
    5/2/2011
    JustOncology.com
    Pharma industry
    Patient perception an issue
    ‘Toe in the water’ of social media
    Mostly on sidelines like much of mainstream medicine
    Medical oncology a unique position relative to pharmaceuticals distribution (income v. expense)
  • 8. Discussion
    Follow us on Twitter:
    @JustOncology
    @chemosabe1
    @2healthguru
    @ACOwatch
    Temporary only:
    http://justoncology.wordpress.com
    Permanent:
    http://justoncology.com
    5/2/2011
    JustOncology.com
  • 9. JustOncology.com
    5/2/2011
    JustOncology.com
    A call to writing
    Engaging a dormant yet mobilized passion
    A trusted source of ‘elder wisdom’ for those who lack institutional memory (may compress business cycle learning curve) via ‘a been there, done that perspective’, e.g.,
    Accountable Care [Organization] conversation reminiscent of HMO and IPA ‘hysteria’
    Measured sensible guidance likely to benefit current efforts to integrate care, improve quality, lower cost
    A life, health and ‘what matters’ focused publication
    Adding value to community via blog, Twitter, podcasting, newsletter and magazine publication participation

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