Stories Hope  Winter 2012                                    of         Events         LEARN ABOUT THE POWERFUL ROLE OF OU...
The Mission Beyond                         the Mission                                                       A message fro...
In The Business of Caring     For more than seven years, members and     employees of Affinity Plus Federal Credit     Uni...
Voices of Hunger                                            THE FRONT LINES OF HUNGER RELIEFSARAH KRENTZ:Child Hunger Spec...
Stamp Out Hunger                       There are many ways to tell when spring is upon us:                       rain show...
Cause & Effect     You supported the cause. Here is the change you’ve effected                                             ...
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Second Harvest Heartland - Newsletter - Winter 2012


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Second Harvest Heartland - Newsletter - Winter 2012

  1. 1. Stories Hope Winter 2012 of Events LEARN ABOUT THE POWERFUL ROLE OF OUR ANNUAL EVENTS 2012 Pg. 4 In the business of caringINSIDE Dine, bid and laugh at Dish Thanks for helping kick hunger Stamp Out Hunger in May Pg. 2 Pg. 5 Pg. 6
  2. 2. The Mission Beyond the Mission A message from our Executive Director Healthy Hunger ReliefYou know Second Harvest taken a leading role in several for more than 25% of the food weHeartland as an organization pioneering programs to provide distributed last year.committed to fighting hunger in healthy food options for people atnew and sustainable ways. Our top risk of hunger. While I know we’ve told you apriority is to secure enough food to bit about these programs in pasthelp serve the families, children From Harvest to Home is a newer newsletters, I think it’s importantand seniors who need it most. We program that pairs Minnesota to continue to reiterate—ourcollect and distribute millions growers with food banks like donors, volunteers, advocates andof pounds of food every year Second Harvest Heartland to friends—that we are not only doingthrough our network of agency collect un-harvested or unsold everything we can to ensure morepartners. The food we offer includes crops. In its first year, the program food for our neighbors, but also toeverything from fruits and collected more than 14 trucks be the best possible stewards ofvegetables to packaged foods, full of sweet corn, more than 1 your support. We couldn’t do thisbreakfast cereals and snacks. million pounds of potatoes and a important work without you. mixed truck full of watermelon, Thank you.We know how important a balanced green peppers and sweet is to staying healthy; for kids to Meals for Minds is a new schooldo well in school; for parents to pantry program that distributeshave the energy to pick up extra fresh produce and otherhours at work when money is tight; grocery items at eight schools inand for seniors at risk of health low-income areas. And Foodissues to maintain their strength. Rescue, our fastest-growing source Rob Zeaske,As the need for food has increased of food, is a partnership with more CEOover the past three years, so have than 275 retail stores that donateour efforts to collect fresh foods. produce, dairy, meat, bakery andThanks to your support, we’ve other items. Food Rescue accounted Together we are transforming hunger relief. You can help. Mark your calendar with these events. Go to for more details. Dish: Cuisine for Change Get in Gear Stamp Out Hunger April 19 • Saint Paul River Center April 30 • Minnehaha Park May 14 • Your mailbox Dish is an elegant evening of fine food, Raise funds by participating in the Help us reach our goal of 1.3 million exciting auctions items, wine tasting Get in Gear 10K, 5K Run/Walk, Half pounds this year by donating right at and fabulous entertainment, all Marathon or 2K Fun Run. your mailbox. benefiting Second Harvest Heartland. Click here for more information. To learn more, click here. To purchase tickets and tables, click here.1.
  3. 3. In The Business of Caring For more than seven years, members and employees of Affinity Plus Federal Credit Union branches from across the state have been teaming up to make a difference in the lives of our hungry neighbors. Through a month long Food & Fund Drive, they strive to reach their goal of collecting food Affinity Plus Federal Credit Union and funds while helping our hungry neighbors. And with their passionate plan to create awareness about the need, they are able to do extra opportunities to wear jeans to work if they just that. participate. “Affinity Plus has always strived to hire passionate and caring people and it Affinity Plus members participate in the drive can be seen through their participation in the and help it go even further. “Our members want drive—they all really want to help,” Sandra told to give back and they care about people in our us. As the economy has continues to weaken, communities,” Sandra Olson, Event Affinity Plus knows the need is great. “It’s not Coordinator/Member Advisor of Affinity just other people in need anymore, our members Plus said. may now need the extra help and because of this, we want to make sure we are reaching out In order for their members to be able to give to help as many people as we can.” Sandra says. back even more, Affinity Plus gives them the “It really is a drive in which our members are opportunity to turn in points they receive not only helping just people they may not know, through their banking account and use them but instead it is members helping members and to donate cash to the drive. “Members could we take comfort in knowing we can help the use these points to reduce the rate on their car people we see every day.” loans or mortgages, but instead they choose to donate it,” Sandra says. “We are fortunate to Since 2003, Affinity Plus has collected more have such kind members.” than $66,000 and 10,000 pounds of food, all of which helps those in need in our community. It’s not just members that are a part of the Sandra told us, “We know what we are able drive, employees give back, too. Branches to raise goes directly into the hands of those throughout the state compete to see who can in need and it is great we can support collect the most food and funds and are given our communities.” Presented by Dish: Cuisine for Change is an evening of sumptuous food, CUISINE FOR CHANGE exquisite wine,auction items and uproarious entertainment in support of Second Harvest THURSDAY, APRIL 19, 2012 SAINT PAUL RIVERCENTRE • 6-10 PM Heartland—the region’s largest2. hunger-relief organization.
  4. 4. Events LEARN ABOUT THE POWERFUL ROLE OF OUR ANNUAL EVENTS 2 0 1 2DISH VINTNERBALL TASTEOFTHEVIKINGS FOODMANIA FOOD&FUNDDRIVES Each year, hundreds of people, organizations and other groups gather together in support of Second Harvest Heartland. The variety of supporting events varies from birthday or graduation fundraisers in place of gifts, to food and wine events that draw hundreds of people and hundreds of thousands of dollars in support of hunger relief in our communities. No matter the size or type of event, the collective power of these events in support of our work has a truly transformational impact on what we’re able to accomplish. We wanted to take a moment to highlight some of the most notable benefitting events and extend our sincere thanks to our community partners and friends who put in a significant amount of time and energy to make them possible. Vintner Ball Wine lovers sip for a cause For the past five years, a group of wine enthusiasts have curated hun- VINTNER BALL dreds of fine wines from around the world, hors doeuvres and auction items to create the Vintner Ball. Over time, the event has collected more than $800,000 in donations—enough to provide nearly 3 million meals to those in need. This year’s Vintner Ball took place two weeks ago at the Westin Edina Galleria. View photos from past years’ events >> Taste of the Vikings Football party helps kick childhood hunger While the players get a break from the game on their bye week each fall, many of them spend their Monday mingling, signing autographs and taking pictures with attendees of the Taste of the Vikings. Modeled after the national event, Taste of the NFL, Taste of the Vikings is the “party with a purpose” that combines the culinary talents of local chefs, NFL celebrities and hunger-relief. Last year’s event raised more than $80,000 to help kick TASTE OF THE VIKINGS childhood hunger right here in our communities. Check out photos from the event >> 3.
  5. 5. EventsDISH VINTNERBALL TASTEOFTHEVIKINGS FOODMANIA FOOD&FUNDDRIVE 2 0 1 2DISH VINTNERBALL TASTEOFTHEVIKINGS FOODMANIA FOOD&FUNDDRIVES Dish: Cuisine for Change Annual fundraising gala inspires transformation and feeds hope While Dish is organized by Second Harvest Heartland staff, the successes we’ve experienced have only been made possible by our generous supporters. For the past nine years, our signature gala has featured some of the finest food from the Twin Cities, entertainment and live and silent auctions—all in support of providing more food for our neighbors in need. Last year, the event raised nearly $500,000 in support of our work; the event is our largest single-day fundraiser and is made possible only by the nearly 1,500 attendees and generous sponsors, restaurants and auction donors. Learn more or get tickets to this year’s event >> Stamp Out Hunger Letter carriers collect food on doorsteps across the nation DISH Stamp Out Hunger is the world’s largest single-day food drive, collecting more than 70 million pounds of food across the United States. The National Association of Letter Carriers partners with food banks, food shelves and pantries on a local level to collect bags of food donated on the doorsteps of the carriers’ normal routes, then deliver the goods to the hunger-relief organizations. Locally, the drive wouldn’t be possible without the generous donation of time by the National Association of Vintner Ball Letter Carriers Branch 9, Minneapolis and Branch 28, St. Paul; Cub Foods; February 25th KARE 11; Minnesota Transport Services Association and partners; andDish: Cuisine for Change WCCO Radio. April 19th Stay tuned for updates about this year’s event >> Food Mania Food & Fund Drives July 16th-27th Neighborhoods and corporations alike gather cans and coins to fight hunger Taste Of NFL Canned food drives are an age-old practice for groups looking for a Fall 2012 charitable component of events or employee campaigns. But more and Food & Fund Drives more organizations and individuals are making a bigger impact today Throughout 2012 than ever before. In 2011, more than 1,000 drives collected nearly $800,000 and 320,000 pounds of food: enough to provide more than 3 million meals to our hungry neighbors. Learn more or start your own drive >> 4.
  6. 6. Voices of Hunger THE FRONT LINES OF HUNGER RELIEFSARAH KRENTZ:Child Hunger Specialist While collecting food at a Target Meals for Minds School needs about 27 volunteers and they couldn’t function Pantry event recently, a teary-eyed mom looked to Sarah without the support. “We are always looking for addi- Krentz and said, “Before we had this opportunity to come tional help and if anyone has interest in interacting with here and get food, we had bare cabinets and I didn’t know the public, then this is the perfect how I was going to provide for my kids, but now this opportunity for them to do just that.” program means so much to me. You have taken the worry off of my plate.” Sarah knows all of this work is only needed if families participate in the program. “We have to show families These stories are heard often and remind Sarah, Child that Meals for Minds is a program they can rely on Hunger Specialist at Second Harvest Heartland, how and it will be here again,” she says. “If we make it a good important her work is. In her busy role facilitating Meals shopping experience, they will come back and spread the for Minds sites across our communities, Sarah helps get food to families in need...and it is no small feat. to the agencies that need it,” Gus said. “It’s incredible to see the With funding from Target, the Meals for Minds “ increase get to interactsupport we receive so that we can I in poundage, and the with volunteers who get the food to those who impact make direct need it.” on those in need. School Pantry Program helps provide food at schools It really is why I love what I do. across the Twin Cities. Each month during the school year, a grocery distribution site is set up inside eight A typical day for Gus starts around 6:00 a.m. He organizes the ” participating schools, and families can receive groceries word to others in their community.” By working with for each child enrolled at the school. Since the program’s school principals, teachers and parents, they are able to inception in 2010, more than 460,000 pounds of food has create awareness about the program and ultimately been distributed, providing enough food for more than increase participation. By creating a positive experience, 350,000 meals for families. Meals for Minds has had a 30% increase in participation compared to last year’s program. Before the groceries are even distributed, much help is needed from staff and volunteers. “These events require a “I am constantly reminded of how rewarding my job is,” lot of hands-on work; not only do volunteers help prepare says Sarah. “I get to see the look on families faces when the food so people can easily get what they need, but they they receive food and I get to interact with volunteers are also interfacing directly with the public and that who make direct impact on those in need. It really is why I makes this opportunity unique.” Each distribution site love what I do.” January 12th marked the second annual Let’s Kick Hunger Day radiothon, when hundreds of hunger-relief activists and WCCO Radio listeners called in to pledge their support. Thanks to the callers, sponsors and generous talents of the on-air hosts, this year’s event raised more than $160,000 in total—50% of which stay local to fight hunger her in our communities, and the other 50% distributed through NFL markets throughout the country. Special thanks to General Mills, Land O’Lakes, Taste of the NFL and WCCO Radio for making this special event possible.5.
  7. 7. Stamp Out Hunger There are many ways to tell when spring is upon us: rain showers, blooming flowers and greener grass. BEYONDABOVE & But another sign of the season is bags plump full of food at mailboxes across the Twin Cities. Each year, Second Harvest Heartland is supported by Stamp Out Hunger, the National Association of Hunger, we are able to help people. It really is very Letter Carriers’ annual food drive in which letter important and an event our members enjoy being a carriers collect hundreds of thousands of pounds of part of.” food from doorsteps. Last year alone, this event collected nearly 900,000 pounds of food for our Without the tremendous amount of energy and effort neighbors in need. What may seem like a simple from the letter carriers, Stamp Out Hunger wouldn’t event—setting food out by your mailbox—actually be possible. On the day of the event, letter carriers entails a remarkable amount of work from numerous are not only responsible for delivering and collecting groups of people throughout our community. the mail, but they are also tasked with picking up food that has been left at mailboxes. It doesn’t end AN EXTRA EFFORT FOR OUR there, once their route is complete, they drop off all the food they collected at participating Cub Food HUNGRY NEIGHBORS locations. From there, the trucks that the Minnesota Transport Services Association members provide, And it all begins with awareness. Cub Foods takes deliver the food to Second Harvest Heartland. the lead by distributing Stamp Out Hunger branded bags in their stores and letter carriers distribute them “As mail carriers, we are in neighborhoods six to mailboxes notifying and reminding the general day a week and we know there is a great need,” says public that the event is coming. Mike Zagaros, President of the National Association of Letter Carriers (Branch (9)). “But with just a little And day of logistics planning wouldn’t be effort on our part, we can make a big difference in the possible without support from the Minnesota lives of those in need.” What’s more is the letter Transport Services Association and their member carriers are happy to help. “They are always cheerful companies. From their help with scheduling local and enthusiastic,” Howard told us about the letter moving companies for day-of activities to delivering carriers. “It really is an honor and a pleasure to work the food to Second Harvest Heartland - it takes with them.” coordination and effort from all involved. This year’s Stamp Out Hunger event takes place on Howard Markus, Executive Director of the Saturday, May 12. Planning is already well underway, Minnesota Transport Services Association, knows bringing people an incredible amount of people there is a need for food and this is just one of together, all for the greater good. Watch for the blue the ways the association works to support our Cub Foods bag in your mailbox and remember to put community. “Hunger is a large problem in our food out to help our neighbors in need. community, but by participating in Stamp Out Click here to learn more. Foodshare Campaign Each March, Minnesota FoodShare directs the largest food drive in the state and restocks 300 food shelves across Minnesota. It recruits thousands of congregations, companies, schools and civic groups to run local food and fund drives to aid in the effort. To Contribute Directly to the 2012 March Campaign, visit To find out how your company or organization can get involved, visit 6.
  8. 8. Cause & Effect You supported the cause. Here is the change you’ve effected Food & d Drive It’s serious fun. 1006 # DRIVES IN 2011 915 2010 Of Food & Fund Drives has 58% risen 888 2009 Since 2007! 555 427 2008 20077.