Stories Hope     Spring 2011                                                of                                            ...
The Mission Beyond                          the Mission                                                                   ...
THE HEARTLAND’S                                                                                  HUNGRY CHILDREN          ...
D                     SECOND HARVEST HEARTLAND               SECOND HARVEST HEARTLANDPRESENTS                             ...
CORPORATE & INDIVIDUAL       In addition to our Hunger Heroes, Second Harvest Heartland is pleased to recognize the follow...
Second Harvest Heartland - Newsletter - Spring 2011
Second Harvest Heartland - Newsletter - Spring 2011
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Second Harvest Heartland - Newsletter - Spring 2011

  1. 1. Stories Hope Spring 2011 of ®I N S I DE • Can-do attitude provides 700,000 meals • Bremer takes action • Your 2011 Hunger Heroes • Donor highlights pg 3 pg 10 pg 11
  2. 2. The Mission Beyond the Mission GENERAL MILLS’ CAN-DO ATTITUDE A message from our Executive Director PROVIDES 700,000 MEALS It’s a one-week campaign that takes over four departments/divisions. “Hundreds of people months to plan, but employees of General are involved in the campaign. It really rallies Anyone can have a hunger story Mills look forward to the challenge every everyone together,” says Pam Olsen, who represents the Volunteer Council for the Last month, I once again had the pleasure didn’t recognize him on her first pass sales pitch for various products. He could year. They know the ultimate goal of their Food & Fund Drive is to give even more to General Mills campaign. “We hang banners, of speaking at Dish: Cuisine for Change, through the lobby, as he was wearing a no longer buy anything, he explained, but our neighbors in need. use driveway signs, and have an Outreach the annual gala benefiting Second Harvest suit and she had assumed this man was a he desperately needed the dinner. Committee that helps raise awareness and Heartland. It’s one of my favorite nights donor here to meet with a member of our For over five years, General Mills has Our neighbors are facing immense stress— increase participation in the drive.” of the year—I’m always humbled by the executive team. She circled back and he participated in the Minnesota FoodShare CANstruction collected 1,688 pounds of food. unexpected health problems, unemployment, tremendous showing of generosity from responded when she called his name (as she March Campaign, which annually aims During the internal drive, employees can home foreclosure, a broken car—any single the community partners who come out in inwardly chided herself for knowing better enjoy fresh baked goods—made and sold one of which can cascade into a list of to restock 300 food shelves throughout than to judge a person’s need by his attire, by the Betty Crocker Kitchen group—or and the food is donated to Second Harvest support of our work. If you were one of those Minnesota. Though the campaign runs for debilitating pressures if you are already Heartland. This year’s CANstruction people, I’d like to extend my sincere thanks, particularly in this economy). She led him maybe a fresh baked waffle, made and struggling to get by. While the economy the entire month, General Mills picks one collected a total of 1,688 pounds of food. back to her office and learned his story. She sold by the IS “Master Minds” team. New on behalf of Second Harvest Heartland and week in March for a friendly, fun campaign heard about his layoff from his corporate slowly rebuilds, I continually remind myself the people we serve, for your attendance this year, one department brought in an The General Mills Food & Fund Drive collected that we still have a long way to go. with some internal challenges within sales job, his divorce and his house falling Elvis impersonator and any employee who 7,440 pounds of food this year, and raised more and your commitment to the fight against into foreclosure. He emotionally relayed But I’m convinced that with your commitment purchased a ticket could spend a lunch hour than $96,643, bringing the grand total, with the hunger in our neighborhoods. how the suit he was wearing was his only and faith in the work of Second Harvest listening to Elvis tunes. company match, to 207,000 combined dollars At this year’s event, I talked about one nice thing left. And he had it on that day Heartland, we can create a better tomorrow “Departments are constantly figuring out and pounds of food for our neighbors in need— of our employees who had a screening only because he was going to a dinner that for our neighbors who are struggling today. new ways to raise money,” says Pam. “It is enough to provide over 700,000 meals. appointment with a man who called Second night. You see, he was still on the list for As always, thank you for your ongoing support. always fun to see what creative ideas they “General Mills is a wonderful sponsor. They Harvest Heartland seeking help. At the some upscale marketing events at which come up with each year.” are 100% behind the drive and allow us to time of the appointment, our employee dinner was included if you listened to a -Rob Zeaske take time to plan and then participate in Photos courtesy of Minnesota FoodShare. Another component to the drive is the annual CANstruction event at the ICS this campaign each year,” said Pam. “Our center. Teams of employees use all different mission of Nourishing Lives, Nourishing Together we are sizes of aluminum cans and non-perishable Communities, Nourishing the Future is a part of all we do. The Food & Fund Drive is transforming hunger relief. items to build structures and compete for just one avenue.” You can help. the “CANley Cup.” Throughout the event, Mark your calendar with these events. employees judge the structures and vote Anyone can start their own Food & Fund Go to 2harvest.org/events for more details. Teams of General Mills employees competed for the CANley Cup. for their favorite. When the competition is Drive. Visit 2harvest.org/foodandfund to complete, the structures are disassembled learn how. FM107 “My Talk’s Food for Families” Food Drive Food Mania June 6 – 19 July 18 – 29 My Talk 107.1 will collect food for Second Harvest Heartland at For more information, see page 11, or visit 2harvest.org/foodmania. various locations throughout the metro area. For more details, visit mytalk1071.com. Lifetime Fitness Torchlight 5k 50,000 reasons to Take Action July 20 • Basilica of St. Mary, Minneapolis Second Harvest Heartland shares the Bremer Bank vision to build healthy communities American Association of Woodturners 25th Participants are encouraged to donate non-perishable food items, through partnership. This is why we’re so excited to partner once again with Bremer for Annual International Symposium  which benefit Second Harvest Heartland. the Taking Action Against Hunger Campaign. June 24 - 26 •  Saint Paul RiverCentre For more details, visit torchlight5k.com. Now in its sixth year, the campaign will make an even more significant impact in the Proceeds from the AAW Return to the Community Project/Empty Minneapolis Farmers Market lives of our hungry neighbors in 2011 by making every donation twice as valuable. Bowls go to Second Harvest Heartland. Bremer Bank will generously match every dollar donated to Taking Action Against Visit 2harvest.org/events for more details. Sundays from July 10 - October 30 • Minneapolis Hunger, up to a $50,000 total. Come donate produce to our neighbors in need! Ice Cream Social Hosted by AdvisorNet Financial For more information, visit 2harvest.org/givinggreen. Your donation is important! For every $10 donated, Second Harvest Heartland June 28 • 11:30am - 2:30pm • Peavy Plaza can distribute 37 meals for the children, seniors and working families in need in AdvisorNet Financial will serve up free ice cream while collecting Bremer Bank Farmers Market Events our community. donations for Second Harvest Heartland. Bremer Bank will collect donations for Second Harvest Heartland. Donations can be made at your local Bremer Bank or online at Bremer.com. Hurry, Visit 2harvest.org/events for more details. KS95 personalities to make appearances. because Taking Action Against Hunger will only accept donations through June 30, 2011. St. Paul Farmers Market Saturday, June 4 • 7:00am – 1:00pm • St. Paul Minneapolis Farmers Market Sunday, June 26 • 7:00am - 1:00pm • Minneapolis2 Spring 2011 Spring 2011 3
  3. 3. THE HEARTLAND’S HUNGRY CHILDREN RECOGNIZING OUR 2011 HUNGER HEROES promotional support from the initiative’s founding sponsor, the Minnesota Vikings Children’s Fund, as well as supporting sponsors Target and ConAgra Foods. The program has achieved high visibility locally, as well as nationally, due to the ‘Kids Eat Free’ promotional Second Harvest Heartland is pleased to announce campaign, which combines online and text-based site locator tools with the recipients of its second annual Hunger neighborhood canvassing and attention-grabbing billboards located in Hero awards, which were created to honor and the neighborhoods of more than 20 sites. recognize organizational partners who make a USDA officials laud the program’s intimate compassionate and transformational impact on appeal, for everyone from players to kids, for those who are hungry in the Heartland. “He informed us its effect. This poignant anecdote from an Last year, 1 in 10 that he would be SFSP site coordinator reinforces the USDA’s Minnesotans was at risk COMMUNITIES FACE THE FACTS: trying out for high school football this praise: “We have a few weekly rate hotels nearby,” says one site coordinator. “A couple of not having enough 40 percent of the Heartland hungry are children. fall because he felt of high school age boys from one of them to eat, and hungry walked into our church for dinner and told us Minnesotans missed 125 As it becomes clearer that the consequences While jarring, the litany of negatives is contrasted by a number strong enough to that it was the first meal that they had eaten million meals. As the of missing meals can have lasting effects of positive measures currently helping alleviate the prevalence do it this year.” all day. They saw the ‘Kids Eat Free!’ sign demand for emergency food increased, so, too, on a child’s life, child hunger has moved of child hunger. -SFSP Site outside our church and decided to come in. did the generosity of many of Second Harvest to the forefront of hunger relief dialogue Coordinator They returned every day during the summer Heartland’s charitable partners, six of whom and programming. School Officials Do Their Part for an afternoon snack and dinner. At the end demonstrated extraordinary leadership in meeting “Hunger is a leading indicator of other The grim roll call of effects presented by the Cost/Benefit Hunger of the summer, the younger of the two informed us that he would be trying Dr. Jean Kinsey the unprecedented demand for food. It is those six problems related to physical and mental health Impact Study are part of the reason for preventive measures taken out for high school football this fall because he felt strong enough to do it partners that Second Harvest Heartland honors and poor educational performance,” points out by educators, some of whom are partnered with Target and Second this year.” In 2011, the program plans to serve 1 million meals to children Dr. Jean Kinsey, director emeritus of the University of Minnesota’s during the summer recess. this year with its Hunger Hero award, a seal of Harvest Heartland in a five-site, urban school pantry pilot project Food Industry Center, and an authority on the effects of hunger on during the 2010-2011 school year. The Target Meals for Minds™ appreciation designed to publicly acknowledge young lives. “Today’s quality of life, and tomorrow’s potential, is in school-based food pantry allows families to choose from a variety of those who contributed the most by way of foods, jeopardy for the 1 in 8 children experiencing hunger in our region.” staple foods and fresh produce to take home. “Within the educational funds, hours, ideas, awareness and more. environment, there is an extraordinary opportunity to stem need, as “Second Harvest Heartland works passionately A Shocking Study well as its consequences, among children and their families,” said the every day to feed our hungry neighbors, but our Published in March 2010, the Center’s Cost/Benefit Hunger principal of the most recent Meals for Minds site, Leadriane Roby of success is dependent on the benevolence and Impact Study pinpoints the toll hunger takes on health and the Nellie Stone Johnson Community School in North Minneapolis. “It is a process of trust and dialogue, and of acknowledging that conviction of our outstanding community partners educational performance, as well as some shocking emotional location is important to connecting children with food resources,” who continue to demonstrate equal passion for and behavioral outcomes: explained Roby. “The school-based pantry is truly a step towards and commitment to our cause,” said Rob Zeaske, • Hungry infants and young children suffer from iron deficiencies better learning, and a better life for our students.” executive director of Second Harvest Heartland. that affect their cognitive and physical development. “We are proud to recognize to this year’s Hunger • Hungry children are more likely to experience headaches, Beating the Summertime Hunger Blues Heroes for their leadership in substantially and stomachaches, ear infections and colds. Share Your Lunch sustainably impacting our hungry neighbors.” Over the summer, the USDA’s Summer Food Service Program • Hungry teens are twice as likely to suffer from depression and (SFSP) is in place at 400 sites around the state, with unique Second Harvest Heartland has added another component to its child Hunger Heroes are recognized in six categories, are five times more likely to commit suicide. hunger outreach this summer. The Share Your Lunch initiative is a each of which is critical to Second Harvest • Hungry children have a heightened propensity for having isolating seasonal fund drive that highlights the everyday role individuals and Heartland’s mission of ending hunger through or antisocial behaviors and a greater need for special education. groups can take in providing meals — and a healthy future — for a hungry child. Introduced as a promotional partnership with the St. Paul Pioneer community partnerships and all of which must work • Hungry children are nearly twice as likely to see a psychologist. in tandem to collectively achieve that goal. Press and WCCO Radio, the drive reminds us of the power of food • Hungry children tend to have lower math scores, are twice security—the lunch break—in taking us through the day, and invites a as likely to repeat a grade and three times as likely to be movement to Share Your Lunch during summer, the most vulnerable time suspended from school. for out-of-school children to miss meals. To read more about our Hunger Heroes, The Vikings’ Visanthe Shiancoe is a prominent face For more information on the effects of hunger and the benefits of supporting around the Twin Cities, and his likeness adds even more turn the page! appeal to the Kids Eat Free promotional campaign. child hunger relief visit hungerfreemn.org.4 Spring 2011 Spring 2011 5 Spring 2011 7
  4. 4. D SECOND HARVEST HEARTLAND SECOND HARVEST HEARTLANDPRESENTS 2011 HUNGER HEROES 2011 HUNGER HEROES VOL U N T E E R ’10 PROUDLY PRESENTS PROUDLY YOUR YOUR General Mills hashas a longstanding commitment hunger relief at both a corporate andand General Mills a longstanding commitment to to hunger relief at both a corporate FINANCIAL an employee level. The manufacturer of many beloved brands delivered transformational an employee level. The manufacturer of many beloved brands delivered transformational Partner with the leadingRO HUNGER HEARTLANDHERO financial impact on hunger financial support to food bank programs andand operations, nearly 1/3 of which was the result financial support to food bank programs operations, nearly 1/3 of which was the resultOD HUNGER HEARTLAND SECOND HARVEST HERO FINA NCIAL SECOND HARVEST ’10 relief programs. of employee contributions. of employee contributions. FINA NCIAL ’10 PANTONE PANTONE 5763C 404C PANTONE PANTONE 384C 5635CTONE63C PANTONE 404C VOLUNTEER Target hashasnationally recognized employee volunteer program. In 2010, the the retailer Target a a nationally recognized employee volunteer program. In 2010, retailer Partner with the largest impact ONE PANTONE kept hunger relief in the the centerits hometown bullseye by packing boxes andand directly kept hunger relief in center of of its hometown bullseye by packing boxes directly4C 5635CRO D HUNGER HEARTLAND SECOND HARVEST HERO on operational productivity assisting struggling families as frontline partners in solving child hunger. assisting struggling families as frontline partners in solving child hunger. VOL U N T E E R ’10 via donated time and labor. PANTONE PANTONE PANTONEO HUNGER HEARTLANDHERO 697C 5763C 404CTONE PANTONE PANTONE 7C SECOND HARVEST 5763C 404C VOL U N T E E R HUNGER HEARTLANDHERO ’10 PANTONE 697C FOOD HUNGER HEARTLAND HERO HUNGER HEARTLANDHERO PANTONE 5763C PANTONE 404C Supervalu hashas demonstrated a “super” abilitythe the deliveryhigh-volume, nutritious Supervalu demonstrated a “super” ability in in delivery of of high-volume, nutritious SECOND HARVEST SECOND HARVEST SECOND HARVEST Partner with outstanding charitable pounds to hometown neighbors, touching more than 1,000 hunger relief charitable pounds to hometown neighbors, touching more than 1,000 hunger reliefRO HUNGER HEARTLANDHERO I N NOVAT I O N ’10 PANTONE HUNGERand volume of value HERO FOOD ’10 VOL U N T E E R PANTONE ’10 D SECOND HARVEST SECOND HARVEST HEARTLAND programs and innumerable lives with its generosity in 2010. programs and innumerable lives with its generosity in 2010. 5763C 404C donated food.RO HUNGER HEARTLANDHERO FOOD VOL U N T E E R ’10 ’10 D HUNGER HEARTLAND SECOND HARVEST HERO FINA NCIAL SECOND HARVEST ’10 HUNGER HEARTLAND SECOND HARVEST HERO HUNGER HEARTLAND SECOND HARVEST HERO HUNGER HEARTLAND SECOND HARVEST HERO I N NOVAT I O N ’10 HUNGER HEARTLAND AWARENESS SECOND HARVEST HERO FOOD ’10 AWARENESS VOL U N T E E R ’10 Bremer Bank is ais a premier program partner with a far-reaching voice in community affairs. Bremer Bank premier program partner with a far-reaching voice in community affairs. The organization hashas generated outstanding visibility and made a deep impression with The organization generated outstanding visibility and made a deep impression with PANTONE PANTONE 384C 5635C Partner generatingO HUNGER HEARTLANDHERO Partner generating outstanding FOOD VOL U N T E E R HUNGER HERO ’10 HUNGER HEARTLAND visibility inHARVEST HEARTLAND outstanding HERO HUNGER HERO ’10 its multimedia Take Action Against Hunger campaign andandlead sponsor of our our Food & its multimedia Take Action Against Hunger campaign as as lead sponsor of Food & SECOND HARVEST HEARTLAND SECOND HARVEST SECOND HARVEST delivery of programs. SECOND visibility in delivery of programs.ROTONE 7C D HUNGER HEARTLAND SECOND HARVEST HERO AWA R E N E S S ’10 FINA NCIAL ’10 PANTONE 5763C HUNGER HEARTLAND GR EEN ’10 SECOND HARVEST HERO PANTONE 404C FINA NCIAL ’10 Fund program. Fund program. GR EEN FINANCIAL ’10 ’10 PANTONE PANTONE PANTONE 697C 5763C 404C PANTONE PANTONE PANTONE 145C 384C 5635CROONE4CTONE HUNGER HEARTLANDHERO INNOVATION HUNGER HEARTLANDHERO PANTONE PANTONE 5635C PANTONE Boston Consulting Group is a breakthrough thought-leader for for ending hunger in Boston Consulting Group is a breakthrough thought-leader ending hunger in D5C SECOND HARVEST SECOND HARVEST 384C 5635C HUNGER HERO HUNGERHEARTLAND deliverySECOND HARVEST HEARTLAND HUNGER HEARTLANDHERO FOOD SECOND HARVEST ’10 andHUNGER HERO a HERO HERO volume SECOND HARVEST HUNGER HUNGER HERO Partner with unique vision of VOL U N T E E R ’10 Minnesota, identifying keykey initiatives for closing the state’s missing meals gap and Minnesota, identifying initiatives for closing the state’s missing meals gap and SECOND HARVEST HEARTLAND SECOND HARVEST HEARTLAND SECOND HARVEST HEARTLAND challenging Minnesotans to think differently about federally funded nutrition assistance. challenging Minnesotans to think differently about federally funded nutrition assistance. program or product. HUNGER HEARTLANDHERO HUNGER HEARTLANDHERO I N NOVAT I O N FOOD VOL U N T E E R ’10 AWA R E N E S S ’10 GR EEN ’10 FINANCIAL ’10 ’10 ’10 PANTONE PANTONE 5763C 404C SECOND HARVEST SECOND HARVEST GR EEN FINA NCIAL ’10 ’10 GREEN PANTONE PANTONE PANTONE 697C 5763C 404C PANTONE PANTONE PANTONE 145C 384C 5635C Walmart hashas become a critical partner the the success ourour Food Rescue program by Walmart become a critical partner in in success of of Food Rescue program by Retail partner withRO D HUNGER HEARTLAND HUNGER HEARTLAND SECOND HARVEST SECOND HARVEST HERO HERO HUNGER HERO PANTONE 384C HUNGERSECOND HARVEST HEARTLAND HERO outstanding contribution SECOND HARVEST HEARTLAND PANTONE 5635C donating a volume-enhancing refrigerated truck andand filling it with millionspounds of of donating a volume-enhancing refrigerated truck filling it with millions of of pounds to the “rescue” of food fresh meats, dairy and deli products, produce, and baked goods. fresh meats, dairy and deli products, produce, and baked goods. HUNGER HERO HUNGERHEARTLAND meatHERO HARVEST HEARTLAND HUNGER HEARTLANDHERO HUNGER andHUNGER HERO HERO HUNGER HERO GR EEN FINANCIAL ’10 FOOD ’10 VOL U N T E E R ’10 ’10 (produce, dairy, bakery). SECOND HARVEST SECOND HARVEST SECOND SECOND HARVEST HEARTLAND AWA R E N E S S ’10 GR EEN ’10 SECOND HARVEST HEARTLAND FINA NCIAL ’10 SECOND HARVEST HEARTLAND I N NOVAT I O N FOOD VOL U N T E E RTONE ’10 PANTONE ’10 ’10 PANTONE 5C 384C 5635C PANTONE 145C PANTONE 384C PANTONE 5635C DISTRIBUTION TIME EFFICIENCY We distributed 59.6 million pounds Last year, more than 9,000 unique In 2010, we put nearly 94% of INSIDE THE NUMBERS of food in 2010, up 21.4% from our volunteers gave more than 52,000 every dollar donated directly into output in 2009. hours of their time toward our mission our programs. – an increase of 2,000 people and HUNGER HEARTLANDThe needHEARTLAND growing, but SECOND HARVEST HERO HUNGER HERO SECOND HARVEST is so are we! 12,000 additional hours from 2009. HUNGER HEARTLANDHERO HUNGER HEARTLANDHERO HUNGER HEARTLANDHERO GR EEN FINA NCIAL ’10 ’10 SECOND HARVEST SECOND HARVEST SECOND HARVEST AWA R E N E S S GR EEN FINANCIAL ’10 ’10 ’10 PANTONE PANTONE 6 Spring 2011 384C 5635C Spring 2011 7
  5. 5. CORPORATE & INDIVIDUAL In addition to our Hunger Heroes, Second Harvest Heartland is pleased to recognize the following DONOR HIGHLIGHTS THESE DONATIONS A GOOD REASON corporate and individual donors who have made a great impact on our hungry friends and neighbors. AREN’T SMALL POTATOES TO WINE For years, potatoes grown in the St. Cloud area that were “too small” or had visual What began in 2005 as a wine enthusiast group’s dream PAMPERED CHEF A FOOD RESCUE defects went to waste. But thanks to the Edling Farms and 17 other potato growers, of a charitable wine-tasting event has blossomed into ROUNDS UP DONATIONS RENEWAL more than 6 million pounds of these potatoes—perfectly edible and fresh—have been an elegant winter evening featuring an unparalleled rescued and donated to Second Harvest Heartland since 2004. “We call, Second selection of high end wines from all over the world. When most people hear the words “Pampered Chef,” it Sometimes, less-than-ideal fruits and vegetables are Harvest Heartland sends a semi truck, loads up the potatoes and then distributes Every January for the past six years, wine lovers and prompts memories of cooking parties among friends while passed over by shoppers in favor of “perfect” apples or them,” says Jerome Edling. “It’s a win-win; farmers who are unable to store the philanthropists alike have gathered together to enjoy enjoying good eats and sweet treats prepared using top-of-the- the freshest lettuce. Lunds and Byerly’s recognized that potatoes are able to give them to the people who need them.” the Vintner Ball, an exquisite collection of wine, food and line cooking utensils and other products. At Second Harvest this fresh, nutritious, less-than-perfect food is still per- auction items in support of Second Harvest Heartland. Heartland, we think about the Pampered Chef’s meals in a bit fectly edible and began donating it to Second Harvest Though the unpredictable Minnesota weather means each of a different context: one million meals on the dinner tables of Heartland’s Food Rescue program in 2005. year can bring a different kind of potato season, there are One of the most unprecedented points to note about the our neighbors in need. always some to give. “Many times we just couldn’t keep the Vintner Ball is that 100% of the funds raised at the event Since the partnership began, Second Harvest Heartland, extra or they would spoil before they were used, but because of are donated directly to Second Harvest Heartland. Every along with the Salvation Army, has collected donations our partnership with Second Harvest Heartland, we can keep dollar collected at the Vintner Ball provides almost four from Lunds and Byerly’s stores across the metro, making them moving. It’s great for everybody involved,” said Jerome. meals to our neighbors in need by directly assisting a significant impact on the people who need it most. Through the potato donations from the Edling Brothers and Second Harvest Heartland’s programs. Just recently, to ramp up participation and make it sim- other growers in St. Cloud, Second Harvest Heartland can In its first year, the Vintner Ball raised $50,000 and just pler for more stores to get involved in Food Rescue, Lunds provide even more fresh food for our neighbors in need to six years later in 2011, more than tripled that amount, and Byerly’s invited a team from Second Harvest Heart- enjoy, and we sincerely thank these donors for pioneering raising an incredible $160,000. In total, the event has land and the Salvation Army to revisit their stores and this important effort. raised nearly $800,000—a stirring testament to the reintroduce the program. The team attended department compassionate nature of our supporters. meetings and presented on how the program can effi- ciently and effectively provide even more fresh food to our neighbors in need. A PERSONAL APPROACH TO GIVING When Deb was in high school, a series of personal events took a toll on her family, Since 1996, The Pampered Chef has been a generous partner to causing them to fall on some financial hard times. “I remember my mom working Second Harvest Heartland, sponsoring the “Round Up from the full-time in a retail job that just didn’t provide enough income,” Deb recalls. “My Heart” program through which consultants ask customers if they parents used food stamps to help through the tough transitional time, but all the would like to “round up” their order amount.  Customers can while they were trying to get back on their feet. They knew they had enough work round up to the nearest dollar, or add on a donation amount of ethic to pull themselves out.” their choice. 100% of funds raised through “Round Up from the Food Rescue’s renewal process at Lunds and Byerly’s is Deb and her husband, Scott, have been fortunate in their adult lives, both employed Heart” are passed along to local food banks. complete and progress has been significant—more de- by a Twin Cities-based company that provides stable incomes. When they The local Round Up from the Heart Ambassador, Independent decided to seek out a hunger relief organization to which to contribute, Second partments, such as dairy, deli and meat, are participating Director Phillip Barrett with Pampered Chef, and his team of Harvest Heartland rose to the top of the list. “I did some research on efficiency and the amount of food that has been donated continues consultants are very committed to the issue of hunger. Phillip and administrative costs, and Second Harvest is impressive in that regard,” Deb to increase. As stores adapt to the new process, donations recently asked a team of 25 consultants to tour the Second says. “We contribute to other hunger relief organizations too, but are proud of how Second Harvest Heartland extends a sincere thanks to will continue to grow each month. Harvest Heartland warehouse and volunteer to pack boxes of much Second Harvest can do with our gifts.” hosts Tim Aune, Joel Moline, Jeff Morris, Kevin Spreng, food for the Commodity Supplemental Food Program (CSFP). He Sincere thanks to Lunds and Byerly’s for their partnership John Wanninger and Jim Wohlford for their ideas, and for going above and beyond to ensure that our neigh- Deb’s Christian faith reinforces her conviction that it is her duty in the world to and his team plan to schedule future events as they look to further dedication and benevolence over the past six years. Also, bors have access to the fresh food they desperately need. serve others, and urges others to follow suit, no matter your beliefs. “So often, when engage their consultants in support of our work. a very special thank you to Lunds & Byerly’s, the generous people need help, it’s just due to an unfortunate sequence of events,” Deb says. “We event sponsor who provides so much of what makes the Sincere thanks to The Pampered Chef and Phillip Barrett for their shouldn’t be judgmental of people in need or how they got there—all of us are a layoff Vintner Ball possible. tremendous efforts in support of our work. away from needing help.” Deb and Scott are significant financial supporters of Second Harvest Heartland, helping to provide almost 57,000 meals through their contributions to date. Second Harvest Heartland extends a sincere thanks to Deb and her family for their tremendous commitment to our work. To learn more about how much we grew in 2010, check out the Second8 Spring 2011 Harvest Heartland Annual Report online at 2harvest.org/annualreport. Spring 2011 9

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