2SDM Digital Marketing Workshops - Program Elements -

Search Engine Optimisation (SEO) Broad Objective: To gain a working understanding of how search engines operate and the implications for generating zero cost & qualified website traffic.

Search Engine Marketing (SEM) - Google AdWords Broad Objective: To gain a working understanding of how search engines operate and the implications for generating zero cost & qualified website traffic.

Google Analytics Broad Objective: To gain a working understanding of the value of collecting and analysing website traffic data for the purposes of campaign tuning, site tuning and return on investment calculations.

Video Sharing Via YouTube Broad Objective: How to upload, tag and embed a video via the YouTube platform.

Web Feeds Broad Objective: How to subscribe to a web feed, and create your own customised web feeds.

Online Mapping - Google Maps Broad Objectives: How to create and embed a customised Google map; registering a business on Google's Business Maps.

Social Networking - Facebook Broad Objective: To gain a working understanding of how social networking platforms are constructed and how they can be leveraged for business purposes.

Images Broad Objective: How to acquire public domain and royalty free images for use in online and offline marketing collateral.

Online Reputation Management Broad Objective: How to monitor the online space for mention of company name, brand or a person's name.

Widgets Broad objective: To gain an insight on how widgets are sourced and utilised across various platforms.

Wikipedia Broad objectives: How to collaborate within Wikipedia; how to seed an article into Wikipedia.

For Further Information on 2SDM Digital Marketing Workshops Please Visit: www.digital-marketing-course.com.au