This presentation was done at Republic Polytechnic, Singapore, for the participants of The Media Challenge 2014. The topic of this talk/workshop was Blogging and these slides go through a macro view of blogging - from selecting a niche, keyword research, target audience identification - to a micro level of writing a blog post and how to use analytics effectively for blogging.
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Clipping is a handy way to collect important slides you want to go back to later.