Music 4.5: Brand Discovery - Shazam

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  • Well mobile is finally here. Interactive TV simply doesn't’t have the scale.Multitasking3 feet away.

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  • 1. SHAZAM FOR TV OVERVIEW Will Mills will.mills@shazamteam.com @will_mills_© Copyright 2010 Shazam Entertainment Ltd. 1 // Strictly Confidential
  • 2. Everyone is Doing It! Shazam Is the 4th Most Downloaded App Of All Time In 200 countries in 30 languages We just exceeded 150 Million Users Still growing at 1.3 Million more each week© Copyright 2010 Shazam Entertainment Ltd. 2 // Strictly Confidential
  • 3. Usage & Growth Continue to Accelerate • Shazamer’s have tagged 2.5 Billion times since the iPhone launched • 1.5 Billion are in the last 12 months • Our users are tagging over 4MM songs a day (10% STR) • Resulting in over $120 Million in music sales per year© Copyright 2010 Shazam Entertainment Ltd. 3 // Strictly Confidential
  • 4. Broad Cross Section of Consumers 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 35% have a HHI of $100K or more 53% have children living in the household© Copyright 2010 Shazam Entertainment Ltd. Source: *Internal Data - May, **comScore Feb 2011 4 // Strictly Confidential
  • 5. Amplify your TV campaigns with Shazam© Copyright 2010 Shazam Entertainment Ltd. 5 // Strictly Confidential
  • 6. Why Is Mobile The Platform For Interactive TV? Mobile is We are trained No fighting over Inherently already at scale to multi-task the remote Portable© Copyright 2010 Shazam Entertainment Ltd. 6 // Strictly Confidential
  • 7. SFTV Offers Immediate Engagement With TV At Scale Shazam enables its Consumers are brought Content can link to 150 Million users to to a customized and the mobile web or an interact with TV in highly engaging integrated rich media one click, Today! experience experience© Copyright 2010 Shazam Entertainment Ltd. 7 // Strictly Confidential
  • 8. Amazing Success Stories Already • 27% of consumers that Shazamed Old Navy commercials went shopping from their couch • Another campaign saw a 80% of consumers engaging after they Shazamed their commercial • One of our customers saw 20% more traffic to their mobile microsite [only accessible within Shazam] than their PC web site • To date there have been Hundreds of Thousands of Social interactions with SFTV campaigns© Copyright 2010 Shazam Entertainment Ltd. 8 // Strictly Confidential
  • 9. Video Demonstrations Get Your Phones Ready© Copyright 2010 Shazam Entertainment Ltd. 9 // Strictly Confidential
  • 10. © Copyright 2010 Shazam Entertainment Ltd. 10 // Strictly Confidential
  • 11. © Copyright 2010 Shazam Entertainment Ltd. 11 // Strictly Confidential
  • 12. © Copyright 2010 Shazam Entertainment Ltd. 12 // Strictly Confidential
  • 13. Lil Wayne – How To Love (Shazam Version)© Copyright 2010 Shazam Entertainment Ltd. 13 // Strictly Confidential
  • 14. © Copyright 2010 Shazam Entertainment Ltd. 14 // Strictly Confidential
  • 15. © Copyright 2010 Shazam Entertainment Ltd. 15 // Strictly Confidential
  • 16. Rich Ad Unit© Copyright 2010 Shazam Entertainment Ltd. 16 // Strictly Confidential
  • 17. © Copyright 2010 Shazam Entertainment Ltd. 17 // Strictly Confidential
  • 18. © Copyright 2010 Shazam Entertainment Ltd. 18 // Strictly Confidential
  • 19. © Copyright 2010 Shazam Entertainment Ltd. 19 // Strictly Confidential