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Music 4.5 Brand Discovery: Flowd
 

Music 4.5 Brand Discovery: Flowd

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    Music 4.5 Brand Discovery: Flowd Music 4.5 Brand Discovery: Flowd Presentation Transcript

    • Leveraging the social media relationships via mobile social commerce tools- Wilhelm Taht
    • Goal of this session
      Define social commerce and mobile social commerce
      Provideinsights and cases
      Inspireyou to test the water
    • What is Flowd?
      Flowd is The Music Lovers’ Social Network
      Flowd is the best social media client for artists
      Flowd features a robust mobile social commerce marketingplatform: Flowd Frequent Fans
    • Social Commerce:
      A subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.
      In short:
      Selling with social media – the use of social technologies in the context of retail.
      -Paul Marsden, 2009
    • Adding mobile to it essentially ads location…
      The right offer, to the right person, at the right time, at the right place.
      - Wilhelm Taht, 2011
    • Social commerce market size
      Source: Booz & Company 2011
    • Data: the power of social commerce
      Sources: Facebook 2009 & 2011. Approximation by Wilhelm Taht
    • Know your targets!
      Hardvalues
      Soft
      values
      Online
      Physical
    • A day in the life of Armin Van Buuren.
      Van who?
      The world’s #1 DJ. Fourth time in a row.
    • Shareshislocation
    • Mmm.. Looks soft to me
    • Shareshisthoughts
    • Soft
      values
      Hardvalues
    • Shareshispictures
    • Hard music
      Soft values
    • Shareshisoffers
    • Hard values
      Results of ASOT 500 offer:
      • ~ 5% redemption rate on discount
      • € 0,83 ARPU on ASOT Flowd fans
      • Lots of goodwill, high engagement
      • Direct sales through own channel
    • …Profit!
      Hardvalues
    • Combining soft & hard values: We Are The Ocean – Indie Rock Band
      http://www.youtube.com/watch?v=aJZfl80hLO0
    • Results?
      • 7.5% of fans checkedin to the gig
      • 76% of those collected their free poster
      • Increased merch sales, with 31% of ‘collectors’ buying additional merchandise
      • An average of £16 spent by each person
    • The tools – some examples
    • Summing up
      • Experiment!
      • There is no definite formula yet. Try “all” the tools
      • Set goals!
      • Know what you are targeting
      • Analyze!
      • Know how you are performing
      • Don’t oversell!
      • This is a relationship game after all
      • Sign up to Flowd!
      • We’re here to help you on exciting social media campaigns
    • Email: wilhelm.taht@digia.comTwitter: @wilhelm_taht